10 of the best blog post ideas for wedding planners!
Hi there, I’m Nicole! A wedding industry blogger who has been turning blinking cursors into words and on-page SEO since 2014. I launched and edited a feature-based wedding industry publication, and now I exclusively work one-on-one with wedding industry professionals to manage, optimize, strategize, and write their blogs. From time to time, I like to share insights on my own blog that includes ways wedding pros can get found on search. Here’s my latest hit, 10 blog post ideas for wedding planners!
Psst… want to skip right to the good part and outsource the blogging for your wedding planning business? You can find out more about the service I provide here!
1) Venue Spotlights
As a wedding planner, you’ve probably worked at your fair share of venues. You know all the nuances of each venue where they allow for the setup of ceremonies, cocktail hour, receptions, or after-parties. What about whether or not the venue allows outside catering, or how well-trained their staff is, and the expected experience they provide for their couples? You are a one-stop shop for fountains of knowledge on these wedding venues!
If your couples are still in the early stages of planning their wedding, they are Googling local wedding venues ad nauseam. Wouldn’t it be amazing if they came across an amazing piece of content that answers all of their questions, for them? While, of course, also showcasing your expertise and experience as a full-service wedding planner at this particular venue.
It’s easy enough for couples to find wedding venues online that fit the visual aspect of their vision when it comes to planning their wedding. However, it’s not always easy to find the total capacity for a venue, an expected cost, and whether or not they’ll be able to bring their fur baby along as a ring bearer! Not sure where to start when it comes to blogging venue spotlights? Start with the venues you enjoy working at most. The top-tier, top-notch, best-in-show venues. The ones that make you do an internal happy dance when you’re on a discovery call with a couple and they tell you they’ve booked “Fill in the Blank Wedding Venue”!
2) Your Hot Take on Trends
The wedding industry is never without its fair share of trends! I try not to shudder when recalling the burlap, sunflower, and mason jar trends of 10 years ago. But, it’s not about my opinion, it’s about the couple’s opinion. The thing about trends in the wedding industry is that they stick around a bit longer than fashion trends. Giving you, as a wedding planner, plenty of time to blog about your take on trends.
Let’s face it, some trends work, and some don’t. You are here to remind your couples what comes along with possibly taking the risk of incorporating a hot new wedding trend into their day. Will it look “dated” in years to come as they look back on their photos? Or do they want to follow a trend that will put a major dent in their budget? Sometimes, couples don’t know what they don’t know, make sense? The idea of incorporating a trend they saw on TikTok into their wedding can seem exciting and on-brand for their personality. But they might not know that particular trend can only be executed at a specific time of year, or that wedding guests secretly hate seeing [whatever it is] when they roll up to the venue for the night.
How to blog this idea! Create a list of trends that have emerged, you can opt to break it out by the last year, or by season. Share each trend within on blog post and break each one out with its own header. Discuss the pros and cons of each, in-depth, from your perspective!
3) Couples You’ve Worked With
Ah! This one can seem like a total “duh” moment (does anyone still say that, or just me?). But sharing your past couples’ weddings on your blog will give your potential clients some massive insight into how you work. They’ll get the full visual aspects of how you design, how you work in a designated space, who your past couples are, and the elements that you make shine with importance on a wedding day!
The images you decide to share in your blog should highlight the thing you’re known for. Whether it’s heaps of tabletop decor, hanging floral arrangements, a well-set ceremony, or any of the other unique details you helped bring to life, you want to spotlight these as much as you focus on your couple. Skip out on wedding party and family formal photos. For now, the focus should remain on your specific “thang” and your gorgeous couple.
Want to outsource the blogging for your wedding planning business?
Click here for more on the experience I provide!
4) Vendor Highlights
So you have a working list of venues you’d like to share on your blog. What about other wedding vendors? The ones you work with side by side on a strict timeline to make sure things run as smoothly as possible behind the scenes? The vendors that your couples always ask for recommendations on your initial call or questionnaire, and the vendors who you know provide the same level of service to their clients that you strive for.
As far as blog post ideas from your perspective as a wedding planner, this particular topic doesn’t have to highlight one vendor per post as you would with a venue. Make a list of the top photographers, caterers, DJs, entertainment, and what have you – in your area. Drop them all into a roundup-style blog post with each wedding pro listed as a header.
From there, you can talk more in-depth about why you opted to share their business on your blog. What kind of service do they provide? What is their specialty? Why do they make the top of your list? Is it their professionalism, creativity, ability to come together with other wedding professionals on the day of the wedding, or all of the above? All of these sub-topics under your headers will give your couples some insight as to whether they want to take it a step further and work with the pros you’ve suggested.
5) Venue Coordinator vs. Wedding Planner
“My venue has an on-site coordinator, I don’t need to hire a wedding planner!” How often do you find yourself trying to deconstruct this myth? Gently reminding, pretty much anyone who will listen, that the venue coordinator works for the venue and not the couple. It’s such a common myth in the wedding industry and one that directly impacts the way clients approach searching for and hiring a wedding planner.
Luckily for wedding planners, this is one of those blog post ideas you could sit down and easily spit out a stream of consciousness on! Refine it, of course, to make sure it’s in your speaking voice. But, because this is a common topic in the wedding industry, you’ll want to stand out in your area by diving into niche keywords with high search and low competition, a practice I implement when working with my one-on-one clients.
Keep scrolling for more blog post ideas for wedding planners!
6) Timeline Tips
Ye old timeline has reared its head! Over the last decade, weddings have shifted into experience-based events. They are no longer viewed as a day-long event where this happens, then this and this and BOOM, done. Couples, more so than ever, are focused on having the best experience of their lives on their wedding day. For themselves, and for their guests. Here’s the rub, what does that mean for their wedding day timeline? Well, it all depends on their take on things.
Maybe your couple wants to make the most of their wedding day by including a first look, heading off for a private champagne toast after their I-dos, and being present at their cocktail hour. What does that mean for their timeline? What adjustments would need to be made in order to make sure they are present for the portions of their day that are most important to them?
7) Exposing Pinterest
Granted, this hasn’t been as much of a hot-button issue recently, but, it still comes up from time to time. And you know exactly what I’m talking about. Champagne taste on a Walmart budget. Or high expectations without any knowledge, know-how or experience to back it up. Don’t get me wrong. Pinterest can be a wonderful tool for gathering wedding inspiration, but where it goes wrong is when couples take it literally.
So, my fabulous wedding planners, how can you create blog post ideas that hone in on both the pitfalls AND the benefits of using Pinterest to plan a wedding? Does it come down to explaining real weddings vs. styled shoots? Providing examples of how Pinterest can be used for a mood or color board? Or breaking down the average cost per wedding that is currently trending on Pinterest (love this idea for early adapting on SEO by the way!).
If you haven’t already guessed, I’m a huge fan of stream-of-consciousness writing, at least to start. Open up that Google doc, or your notes, or whatever tool a la mode that you prefer and start bulleting basic ideas. From your mind to blinking cursor to words. It’s a great way to suss out what the exact underlying tone of this blog post idea should be. Delve into your client’s FAQs, use previous examples; you don’t have to be too specific on this one by the way, and share your thoughts on how to best leverage Pinterest for creating the wedding of your dreams (and budget!).
8) Planning a Wedding Menu
Food and Drink service so often gets overlooked when it comes to blog post ideas for wedding pros, but especially wedding planners! Remember that whole experience-based wedding we discussed a few paragraphs back? Couples that want to enhance their wedding day experience, also focus on what that means for their guests. Often translating to an amazing food and beverage experience!
I kind of view this blog topic as a piece of pillar content that can be broken down into topic clusters. For example, draft a bunch of sub-topics that all tie back to planning a wedding menu. Dietary restrictions, signature cocktails, small bites, dinner menu, dessert service, to cake or not to cake, late night bites, after party service, morning after brunch…. The whole enchilada! Quirky pun intended.
How can each of those sub-topics create a branded blog post on its own? Once you’ve created blog content for each of those sub-topics, wrap them all up in a nice long-form piece of pillar content that links back to each article. It’s fab for SEO and makes a fantastic resource for your potential clients! If you want to be extra about it, you can even drop your long-form piece of pillar content into an ebook or include it as part of your welcome package when booking new clients!
Want to outsource the blogging for your wedding planning business?
Click here for more on the experience I provide!
9) How to Infuse Your Personality Into Your Wedding
Naming and crafting signature cocktails, selecting a unique wedding day hashtag, wedding day entertainment, that outfit change they are thinking about, and the 360-degree photo booth and bounce house they have planned for cocktail hour! Whew! How do your couples like to incorporate their unique personality into their wedding day? And how do you, as a wedding planner, bring that to life for them?
What stands out to you most about using blog post ideas such as this for showcasing how wedding planners are behind-the-scenes gurus? Is it the time you arranged for alpacas to be present at your couple’s first look? Or the champagne wall you constructed that greeted each guest at your couple’s ceremony with a freshly poured glass of Dom? Maybe it was designing a dance floor for your couples that included elements up, down, and sideways. All because they wanted the dance floor to be so compelling that their guests couldn’t help but leave their seats.
This blog post idea might be a bit of a humble brag, but who says there is anything wrong with that? You have every pathway to showcase your previous work and lift the curtain not only behind how you made it happen but also why it was oh so important to your couple!
10) Wedding Content Creation
Like it or not, wedding content creation is a hot topic, and it’s probably not going away anytime soon-ish. Especially as we explore the depths of what Gen Z wedding planning looks like! Couples love the idea of having a quick bite video of their wedding that can be watched practically instantly by them and their guests. It’s a great way to immerse their guests further in their wedding day experience, and it’s a fun keepsake of their wedding to hold on to while they are waiting for those gorgeous professional photos.
So, as far as blog post ideas go, what does this mean for wedding planners? It may seem like a straightforward topic and you might be spinning your wheels wondering how you can craft over 1,000 words on the ins and outs of wedding content creation, after all, it is a relatively new service in the wedding industry. However, where you might see “you’re not really sure what to write about this topic”, I see an opportunity to get in on the ground for early adapting SEO. After all, how many other wedding industry professionals in your area are openly discussing this?
This has to be one of my favorite blog post ideas for wedding planners!
Stuck on where to start? What does it mean to hire a wedding content creator? Who can your couples trust? Should they look to see if their photographer provides this as an add-on service or should they work with a marketing agency that has familiarity with the depths of Instagram & TikTok? Do any special shots need to occur with their content creator, and if so, who needs to be there and when? How does that affect their wedding day timeline?
Do they need a fun way to share this piece of content with their guests once it’s live? What are some of the pitfalls they can avoid when hiring a wedding content creator for their best day ever? What about some of the benefits? Are you doing a room reveal with yoru couple? Should the content creator be present for that moment? I mean, I could go on and on really!
