Wondering how you can get the most of out your blog for your wedding photography business?
Here are 6 tips to get your wedding photography blog to outrank your competitors and bring in those dreamy clients of yours!
- Have a plan
- Blog Consistently
- Keywords, keywords, keywords
- Word count counts
1) Have a plan
Your blog needs its own strategy, one that works to bring you closer to your goals and closer to those dreamy ideal clients of yours.
Throwing a bunch of content to the proverbial wall to see if it sticks like it’s Prince Spaghetti night, isn’t going to work.
Not sure how to format your blog strategy into an actionable plan? Start from the end! What is your ultimate goal for your wedding photography business? Is it to book a specific amount of clients on autopilot? Or to have your wedding season booked a year or maybe even two in advance? Is it a dollar amount?
Start with your goal and work backward in order to build out your custom blogging strategy! Don’t forget to check in on your competitors to see what it is they are doing with their content, or not doing. You might just be surprised at what you find!
2) Blog Consistently
Consistency in blogging is vastly different than consistency on social media.
Being consistent on social media comes down to building your know like and trust factor with your audience because they can see when you are present and when you are not. Spoiler: nobody gets to know, like, or trust someone that dips in and out of their life.
Consistency with your blog comes down to showing Google that your site is worthy of a higher ranking.
Google knows the difference between when you have consistently churned out blog content on your website and when your blog content has been touch and go. Google rewards websites that consistently publish new high-value content by pushing that content further up the Google search results.
Going for the gold and trying to reach “Google 1”? The quality of your content and your ability to be consistent are two core components of your strategy that will get you there!
The meat and potatoes of your blog, the keywords! This is the magical word or phrase that our ideal clients type into the Google search bar before they hit enter and get served our amazing content (we hope!)
What you are blogging and what you are attempting to rank for has to be one and the same. Or your blogging efforts are being wasted each time you hit the publish button.
Your keywords have to appear in your title, the body of your blog posts copy, and in the alt text and tags of your photos. And If you want to be a blogging overachiever, your keywords should appear in your call to action too!
Not sure where to begin on sourcing keywords or topics for your blog? I love using >>Answer the Public!<<
The total image count on your blog post matters for your bounce rate, allow me to explain.
If your reader came to you through a Google search, they need to be served exactly what they are looking for while being led into the next step, hopefully, your contact form.
That means your blog post images need to be picked and formatted strategically. This is not the place to dump in 100+ photos for the gallery you are about to blog. Give your audience the highlight reel! This takes knowing why your ideal clients search you out in the first place, and sharing that in your blog.
If your clients come to you because you are the best damn wedding photographer in your state that captures adventure elopements, then show me the good stuff! Couples in formal wear and hiking boots, behind the scene of the climb to the summit, and fewer champagne glasses clinking after your couple said I do.
5) Word count counts
I once had a previous wedding photographer blogging client tell me that they just returned back from a big-name workshop. The big-name workshop with the big-name photographers heading it up told the attendees that their blogs did not require words because they are photographers and they can fill their blog posts with nothing but photos.
Your blog posts need words (aka your copy). It needs intentional ccopy that relate back to the story that you are telling about the images you are blogging. And it needs to steer your reader into taking the next step (aka a call to action!) At a minimum, your blog posts should have at least 300 words. Not a fan of blogging on a weekly basis? You can blog less frequently if your blog posts are teetering on the 1000+ word count.
Did the above 5 steps sound exhausting, confusing, overwhelming, or time consuming?
Wedding photographers outsource their blog work for a multitude of reasons:
- Put more time back in your schedule
- Get a leg up in a highly competitive market
- You moved and now need to work on ranking for a new location
- Your website just launched and you are not sure where to start with blogging
- You would rather invest the time in hiring a professional vs investing your time in learning the ins and outs of blogging