Blog outsourcing for Wedding Planners & Designers!
Hey there new internet friend, you found me! My name is Nicole and Wedding Planners, Photographers, Creative industry professionals, and small businesses alike all > outsource their blogs to me <, here’s why!
The wedding industry is a highly competitive industry, and obtaining new clients has a shelf life. You have to grab and hold the attention of your ideal clients before your competition ever has the chance.
And when it comes down to it, there are probably about million different ways to use digital marketing to do this right? In days past, wedding industry pros would invest their marketing dollars in the vendor directories of top-tier publications (no need to drop names, you know what I’m talking about here!). But over the years the quality of those leads deteriorated and wedding pros instead turned their marketing dollars on their own platforms. I know this because at one point I ran my own publication. It was my dream, it was a labor of love, it was a platform for modern-day love stories. And, if we’re being honest, it was highly unprofitable. In fact, I launched this arm of my business just to soak money into the publication. How crazy is that?!
When you have thousands upon thousands of views per month but you have no discernable service to offer to those readers other than words of inspiration, spending your time blogging is a dead end.
That’s when I learned that my services would be better used for the individual business owner. I could take my years of experience blogging in the wedding industry and turn all that knowledge around on small businesses. I could build up their > Google presence < through their blogs in order to make them stand head and shoulders above their completion while turning clicks into (non-spammy) leads! And that’s exactly what I do.
A host of reasons. Wedding planners are busy. They are the heartbeat of the entire production and though they know the value of blogging for their business, they simply don’t have the time.
Believe it or not, there is a whole slew of creative industry professionals who are purely visual, and writing just isn’t their thing.
SEO with purpose can be confusing, and all-consuming to learn. Wedding planners would rather outsource their blogs to someone they know can get the job done without having to worry about learning a whole new trade.
The sole purpose of outsourcing your blog might be to gain new leads, but maybe you plan on using those leads to grow a new team for your wedding planning business. Maybe you want to take on assistants and have a whole entire thriving team so that your business can run a multitude of events.