Blogging for wedding officiants, 10 blog post ideas to help you get found on search! Really quick before we get started, Hi! I’m Nicole. I founded a feature-based wedding blogging over a decade ago and now I exclusively create SEO-rich blog copy for wedding industry professionals (original copy included). From time to time I share my blogging experiences right here on my blog, with round-up posts such as this one. The 10 ideas below are yours for the taking. But if the thought of sitting down to write 2k words on each topic while trying to find the best high-search low-competition keyword for each is overwhelming, you can learn more about working with me, here.
I love this topic when blogging for wedding officiants for one major reason. This information directly relates to the areas you work in. It’s a great blog topic that is pretty straightforward as far as information. But it also gives you the ability to rank on search in several of your local counties!
If you work in multiple counties, then yes, you’ll want to create a blog article for each on how to obtain a marriage license for every county. In most cases the information does not vary too greatly from one county to another, however, your couples will be typing their exact county into the search bar and that’s where you want to show up to present them with the info they need!
Once upon a time, when planning my own wedding, I wanted to find something truly unique and befitting of our personalities. Sand pouring and the wine box thing was not really for us. We were looking for something, but what exactly? Our situation was also unique because we wanted to include our daughter in the ceremony. After quickly ditching Pinterest, and Googling myself into oblivion, we came up with the idea of a candy blending ceremony. Each of us would have individual pieces of candy that represented our personality quirks and we would unite them together in one jar during the ceremony.
Long story short, the jars burst on the way to our resort which was three hours from our home, otherwise I would have inserted a picture of our fab idea. Point being! There are plenty of couples, and plenty of blended families coming together on a wedding day who are looking for something more than candles, sand, and wine. And, I’m just guessing here, that you’ve probably seen some really awesome ideas in action. Or, you’ve probably had some awesome feedback to provide your couples with them they came to you to discuss their unity ceremony. All of those ideas belong in a blog post! Major bonus on blogging this idea for wedding officiants? It’s an evergreen subject! Not only that but you can easily dump this into a PDF and provide it to your couples as part of their welcome/onboarding process.
How many times have you heard “…love is patient, love is kind…”? It’s a beautiful passage, no doubt, but it’s kind of become commonplace. I’m not knocking it, but what I am saying is that there are other options. There are other passages, poems, readings, stories, quotes, you name it! Pivoting this into a post can be done in a few ways actually.
The first is to break it down into subcategories. One for faith-related passages, one for poems, one for movie quotes, and so on. If you are a wealth of knowledge when it comes to passages and poems you can break them down even further by which writer or book they’ll be found in. Finally, once you have your categories written and blogged, you can drop them all into one big round-up post. Linking back each section to your individual posts to create an internal link-back structure (great for SEO by the way!).
For my wedding officiants who live and work in areas with a high volume of destination weddings, have you ever thought about blogging on the topic of rehearsals? How often do your destination couples put off a rehearsal because they are just heading in a day or two before their wedding, or they already have so much crammed in before the wedding that they couldn’t fathom the idea of squeezing in a rehearsal?
Good news on this front! Wedding welcome parties are riding high right now with many couples opting to blend their welcome party with their rehearsal dinner. Here’s where you swoop in with knowledge on how easy it will be to have a rehearsal beforehand because everyone will already be gathered. This may very well be the first time you are meeting your couple in person, before the wedding. The rehearsal is not just for them and their wedding party, but for you as their officiant as well. Let’s break that down a bit more.
For the wedding party, and their immediate family members in the processional, is this the first time they are visiting the venue? What about the couple? Have they come in person for a thorough walk-through before booking their wedding? They’ll need to know the full layout of their ceremony space, where to queue, and what to expect on the day of their wedding. All things you can include in your blog!
The music impacts the mood, amiright? There’s a big difference between a nearlywed walking down the aisle to Canon in D versus coming out to Queen’s ‘Somebody to Love’ (my personal wedding day choice). Blogging for wedding officiants means discussing and sharing your expert opinion on all aspects of a wedding ceremony, even if it’s a service that you are not directly providing to your clients.
What I love about this blog idea is that you really have the potential to draw in your ideal clients with your approach. You can craft a fun list of songs to be played at a wedding processional Bridgerton style, or you round up the best hip-hop, rock, or country ballads. If your clients come to you because you are the kind of wedding officiant who does things a wee bit differently then you get to show off your approach mixed with your personality in an epic list of processional songs for their wedding day!
The caveat for ranking, is this, you’ll be going up against keyword competition in the form of major publications. So anything you can do to niche down or even keep the conversation focused on local musicians or noise ordinances will be the best way to get found on search with this blog post idea!
WANT TO SKIP TO THE GOOD PART AND USE SOME OF THESE TOPICS TO GET FOUND ON SEARCH? CLICK HERE TO LEARN MORE ABOUT OUTSOURCING YOUR BLOG!
Programs are kind of making a comeback, in a truly modern way, don’t ya think? Programs used to run down the list of names in the wedding party and what to expect during the ceremony. But now, programs are interactive experiences for guests to learn more about the couple with fun facts and crossword puzzles. They’ve become a conversation piece in addition to a list of expected events.
Blogging about wedding programs as wedding officiants gives you the opportunity to do two things! The first is to connect with a local, or not-so-local, stationer in your niche for a collaboration post. If you opt to blog it in this way, you can do it as a Q&A, or you can write up the posts with included blurbs from the stationer placed strategically throughout. The second thing to consider is that you are discussing a tangible wedding product. So what does that do for your blog? It allows you to introduce affiliate links to your audience. Products you love or recommend tied back to an affiliate program! Genius, right?
Couples who plan interfaith wedding ceremonies are typically holding fast to their faith and their family traditions while blending them with that of their spouse. Interfaith weddings are some of the most beautiful unions that I personally have ever witnessed. However, they can also be incredibly tricky depending on the factors at play. Anddddd…… couples who are planning on having an interfaith wedding want to know, with the utmost certainty that they hiring an officiant who is well versed in what it takes to host an interfaith wedding ceremony.
So how does that translate into blogging for wedding officiants? Well, that all depends on your take. Do you have recommendations on how to best incorporate traditions along with readings and additional ceremonies that take place within the ceremony? For example, the signing of the Ketubah, a Saptapadi, or a blessing of the marriage? Each faith comes with its own unique structure of wedding ceremony traditions. A great way to blog this topic would be in one piece of long-form content, breaking each faith up by an optimized header while discussing the specific elements at play. This will give you a fab piece of long-form content that will help you get ranked on search!
There are plenty of wedding trends that have nothing to do with color palettes that are amaze content topics when blogging for wedding officiants! Each trend can be its own blog post depending on your experience or expertise with it. Or if you are trying to seriously outrank some heavy-weight search competition you can dump them all into one long-form blog post with optimized headers for maximum rank on search. The best thing about wedding trends? They tend to become wedding day mainstays. So you could easily turn this into a piece of evergreen content for your potential couples.
Think of it this way… When post-pandemic weddings came out of the gate swinging, a wedding experience took on a whole new meaning. It wasn’t just about having an amazing unforgettable wedding. It became about how each element worked together for the couple, and for their guests.
What erupted? Welcome cocktails at the wedding ceremony for one. “Hi there, thanks for coming to our wedding here’s a glass of champagne! ”… Don’t mind if I do. Couples also began to think about how to incorporate their non-wedding party guests into their wedding ceremony. Behold, the leap in popularity of the ring warming! Further pulling guests into a wedding ceremony also meant taking a cold hard look at how their seating was arranged, and boom! Some wedding industry geniuses came up with split circle and spiral seating. I’m sure that as an officiant you have some thoughts and feedback on this! The last point I’d like to make about wedding ceremony trends? Floral nests and ground arches! No more intrusive “can’t see the stunning view behind you” wedding day arbors for places that have enough beauty all on their own.
Outdoor ceremonies! I feel like I could write a monolith on this one from my personal experiences alone. And PS: I’m not a wedding pro. Heels stuck in the grass. No seating for guests. Guests not knowing where to go. Heat, cold, restrooms; you name it! It’s becoming the norm for couples who are planning a full wedding day experience to lean towards hosting a wedding ceremony and reception all at the same venue. Which, bingo, means an excellent gold mind of topics for you!
First things first, those all-in-one venues in your area, the ones that attract your ideal clients, you have the ability to rank for them. Think of it this way “Planning your wedding ceremony at XYZ venue”. In you swoop with all of your knowledge on where the venue hosts the ceremony, how many guests they can accommodate, the best seating arrangements for that space, and so on. Now! The couples that want to get married with an outdoor wedding ceremony that is not attached to their venue; ie beach, rose garden, etc. What can we offer them? What do they need to know about those locations? How can they navigate planning a ceremony independently of their reception, and what info and expertise can you provide them with to make it truly unforgettable?
In all honesty, I drop this blogging topic into every single one of my client strategies. As wedding officiants, blogging your couples should be the bread and butter of your blogging strategy. With the added bonus of the above topics in between. Sharing the couples you work with gives them a place on your blog while also serving up a heap of social proof. It shows potential couples how you made that couple’s wedding ceremony special and how amazingly you served them on their best day ever. And because I’m all about that SEO, it also gives you the opportunity to get ranked on search for wedding venues in your area as well as niching down into a focus keyphrase such as “Location Wedding Officiant” or “Location Inclusive Wedding Officiant”. You get the idea!
If the thought of sitting down and writing over 2k words on each of these topics gives you the icks, you can learn more about outsourcing your blog, here.