Blogging for Wedding Photographers!
Hey there new internet friend, you found me! My name is Nicole and I’ve been building blogs since 2014!! I’ve had my finger on the pulse of the wedding industry ever since and my joy comes from following design, decor, and most of all, being on a fly on the wall at hundreds of weddings via my photography clients’ photos!
Wedding Photographers and creative industry professionals alike all outsource their blogs to me.
Want to know what it takes to build a blog for your wedding photography business that outranks your competition on Google and brings in consistent leads? I’ll tell you!
1) Investment
Being a small business owner is always about investing in one of two things. Our time, and our money. And sometimes it takes investing both. The question you have to ask yourself is if you want to commit your time to learn SEO for blogging, the ins & outs of an SEO plugin like Yoast, writing 300 words of original copy at least on a weekly basis, and then publishing and distributing that content. If your knee-jerk reaction to any of that is a hard no – then you are looking at investing your money in >> outsourcing the blogging for your wedding photography business. <<
2) Time
If you are making the move to invest in your blog, be prepared to play the long game. SEO takes time, build-up, and consistency. And I’m not talking about the same consistency as posting on Instagram. You can easily skip a post or two on Instagram, hell even a few months’ worth, and still be a viral sensation! Blogging doesn’t work like that. Google is constantly scrubbing sites to see who is putting out valuable content. They are also checking the rate at which the content is distributed. In other words, they know if you’re in it to win it, or if your blogging has been more of a sporadic thing.
3) Strategy
If your wedding photography business is located in a highly saturated metro area, you have major SEO competition to outrank! You want to book those clients before your couples even have a chance to be presented with decision fatigue. Achieving a consistent stream of valuable leads takes creating a firestorm of content for your blog. And more importantly, one that is backed by strategy! >> Outsourcing the blog for your wedding photography business << should come with a plan of action that will have your content organically ranking and booking clients.
