About
Work With Me
- Blogging
- Instagram Coaching
Contact
Digital Products & Trainings
Insta Growth Glow-UP

Lattes for Lunch

Content Marketing & Instagram Strategies

Cart

[woocommerce_cart]

Caffeine Induced

Creative

Content Marketing

Sign Up For The Newsletter

lattesforlunch

📲Helping badass folx grow their biz on IG with any size following 😱
💖Wedding Industry Blogger Est 2013
⤵️ 100 High Growth Hashtags

Things I'm good at: ✔️Buying Snacks ✔️Eati

Things I'm good at:
✔️Buying Snacks
✔️Eating Snacks
✔️Making Snacks
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Favorite Snack: Mini Charcuterie Plates 🧀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What's your favorite snack?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Artwork by @amandakammarada for @lattesforlunch

▷𝐈𝐟 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐨𝐮𝐭 😯
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Write that down & repeat it to yourself every day until you believe it with every breath in your body and it inspires you to take scary as hell action
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷When you create content, hit 'post', or talk into the front-facing camera are you doing it 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 that you are making an impact on the other end?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Or does it feel like "𝗜 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗮𝘄𝗵𝗶𝗹𝗲 𝗯𝘂𝘁 𝗶𝘁 𝗷𝘂𝘀𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 '𝘄𝗼𝗿𝗸' 𝗳𝗼𝗿 𝗺𝗲"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷So, you've been on Instagram for a while, you're not making any sales and now you're starting to hate:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾The Algorithm
👉🏾Your Hashtags
👉🏾Bots answering your polls & quizzes
👉🏾The follow/unfollow 'game'
👉🏾Reels (taking up your feed, your time, you name it 🤷🏻‍♀️)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷𝗜 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂 𝘁𝗼 𝗳𝗼𝗿𝗴𝗲𝘁 𝗮𝗹𝗹 𝘁𝗵𝗮𝘁 𝗳𝗼𝗿 𝗮 𝘀𝗲𝗰𝗼𝗻𝗱
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Picture the person on the other end who is silently waiting in the shadows for you to post & share your expertise
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷The person who needs your business but hasn't said it out loud yet
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷The person who is waiting for a sign ✨ that it's time to take that next step with your business
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷That is the person you are showing up for and yes, they are waiting for you to sell to them
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Now give me some 🙌🏾 in the comments so I know you are taking massive action

▷𝗧𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝘀𝘁 𝗛𝗮𝘀𝗵𝘁𝗮𝗴 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗲𝘃𝗲𝗿 𝘂𝘀𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Ditch any hashtag with over 2-2.5m uses
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Goodbye oversaturated tags! 👋🏾
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Stop using the same sets of hashtags over and over again in your posts
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Perpetually reusing the same sets of hashtags will decrease your reach over time
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Your Hashtags should be a constantly evolving strategy - it's not a 'one and done' deal - ever
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Remove pre-formatted sets of hashtags from your planning apps {see above re: constant reuse}
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷When you drop preformatted sets into your planning app you are not picking fresh tags that tie back to the content that you've just created
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Your overall hashtag reach should aim to be anywhere from 10% - 50%
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Click view insights > pull up your post insights > total accounts reached in 'Discovery' > from hashtags is 3rd under impressions
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷To calculate, take total number from discovery and X by .10 for 10%, X by .20 for 20%, X by .30 for 30%, X by .40 for 40%, X by .50 for 50%

▷𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮

▷𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁, 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗻𝗰𝗼𝗺𝗲? 💸
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷For the number of times I get sucked in by imposter syndrome {PS: it's a fuck ton} I always redirect myself and ask this question
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷How am I making an impact?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷How are my work and my content impacting those on the receiving end?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷𝗖𝗮𝗻 𝗜 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗮 𝘀𝗲𝗰𝗿𝗲𝘁?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Knowing that I am positively impacting the business of another womxn entrepreneur drives me 𝗺𝗼𝗿𝗲 than solely focusing on making an income
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷I hold the belief that I am putting my content in the hands of those that benefit from & need it the most
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷𝗗𝗼 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Do you create content with the confidence and knowledge that your business is making a positive impact while you make an income?

▷𝗜𝘀 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝗮𝗰𝗸𝗲𝗱 𝗯𝘆 𝗮 𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?⚡️
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Are you creating with an audience-first mindset?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Is your content aimed at supporting or serving a client or a community?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Or have you been guilty of creating content with an 'I think I should share this today' approach?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷𝗬𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗲𝗳𝗳𝗼𝗿𝘁𝘀, 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗳𝗼𝗿𝗺𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗼𝘀𝗲 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 😯
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷The top questions/statements I hear from my 1:1 clients usually go something like...
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Q: "Can you tell me why my engagement is down?"
👉🏾Follow-up: "What is your engagement strategy?"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Q: "I don't feel like my hashtags are working anymore"
👉🏾Follow-up: "Tell me a bit about how you sourced those tags and how long you've been using them"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Q: "Why haven't I booked any clients from IG in {X} time?"
👉🏾Follow-up: "Tell me about the last client that found you through IG"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Q: "I feel like something is blocking me from achieving {X} on Instagram but I can't see what that is"
👉🏾Follow-up: "Tell me what the big picture of {X} is so I can walk through the scope of how that ties into your marketing "
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷As much as I would love to say that your approach to Instagram Marketing can be '𝗳𝗶𝘅𝗲𝗱' by offering up new hashtags or new ways to engage, those items only skim the surface
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Are you approaching your Instagram content with joy & excitement knowing that you are creating purposeful content that fulfills a need?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Or are you not quite there yet?

▷𝗔𝗿𝗲 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝗮 𝗵𝗮𝗿𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷How are you spending these two things in your business?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Are you spending your time so you don't have to spend your money?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Are you spending your money to get back your time?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Are you holding off spending your time on something because you don't understand '𝗶𝘁' or the thought of sitting down to do '𝗶𝘁' seems incredibly overwhelming?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷PS: '𝗜𝘁' can be anything from working on your website, writing copy, marketing, selling, etc
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷Are you holding yourself back from spending $̲$̲ on your business?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Because you are *𝗮𝗳𝗿𝗮𝗶𝗱* of not seeing a return on your investment
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Because of *𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀* like 'that course/mastermind/coaching/group program costs the same as [insert tangible object of comparison here] ' 😏
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Because you don't *𝗻𝗲𝗲𝗱* to invest in your business to make it successful (PS: you will only get so far without ever investing in your business)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Because you fear not seeing *𝗿𝗲𝘀𝘂𝗹𝘁𝘀* from your investment
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏾Because
👉🏾Because
👉🏾Because
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▷How do you spend in your business?

Hops on a flight to Bali for some much-needed rela

Hops on a flight to Bali for some much-needed relaxation ✈️🌴
Or, stays home and enjoys a coconut flavored La Croix 🥥 & blowup pool
Either way 🤷🏻‍♀️

See More Follow on Instagram

Copyright © 2020 · Lattes for Lunch· Hello You Designs