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Lattes for Lunch

Instagram Coach for Badass Womxn

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lattesforlunch

📲I help badass womxn up-level their biz on Instagram with any size audience
#️⃣Hashtag Strategist
💖IG Bundle {Hashtag & Engagement Guide} ⤵️

▷I'm too damn stubborn to quit 👏🏾

▷I'm too damn stubborn to quit 👏🏾

▷⚡️ How to 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐲

▷Instagram has exploded in growth over the last

▷Instagram has exploded in growth over the last year with new ways to distribute content 🎉
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▷Some of us are sipping coffee and diving right in
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▷Others are sipping coffee and feeling overwhelmed at the thought of trying to pile on 𝘆𝗲𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 way to create content for our business 🙄
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▷You don't have to be present on every content outlet of Instagram if it doesn't serve your business
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▷𝗕𝘂𝘁, 𝗶𝗳 𝘆𝗼𝘂'𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗶𝗻 𝘀𝗼𝗺𝗲 𝗻𝗲𝘄 𝗼𝘂𝘁𝗹𝗲𝘁𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻, 𝗜 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗵𝗶𝘀 𝗾𝘂𝗶𝗰𝗸 & 𝗲𝗮𝘀𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗲𝗮𝗰𝗵 𝗼𝗻𝗲!
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▷𝗙𝗲𝗲𝗱 𝗣𝗼𝘀𝘁𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Building reach & impressions
Connecting with new followers
Solving a problem
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Behind the scenes
Audience feedback {polls, questions}
Building your 'know, like, trust' factor
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗟𝗶𝘃𝗲𝘀 {𝗮𝗹𝘀𝗼 𝗜𝗚𝗧𝗩} 👇🏾
Launches
Q&A
Building your 'know, like, trust' factor
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗥𝗲𝗲𝗹𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Entertainment
Education
Building Visibility {the algorithm still loves Reels!}
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗚𝘂𝗶𝗱𝗲𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Resources
Education
Affiliate Marketing
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▷Want an in-depth PDF version of this post with quick tips to maximize growth on each of these outlets?
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▷Send me a DM and it's yours!

Being consistent on Instagram does not mean postin

Being consistent on Instagram does not mean posting every single day! 👏🏾 👏🏾 👏🏾

▷𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗴𝗼 '𝗾𝘂𝗶𝗲𝘁' 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺?
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▷Don't worry, they are listening 👂🏽
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▷They might not be taking the same engagement actions in your content, but they are listening!
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▷𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗶𝗻 𝗮 𝘄𝗮𝘆 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿?
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▷You have about 2.2 - 2.5 seconds to bring your audience into your story before you lose them to the 'scroll hole'
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▷So offer has to be primed in a way that -
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👉🏾 Grabs their attention
👉🏾 Is easy to remember
👉🏾 Is easy to 'take in'
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▷Have you ever fed a baby using the 'airplane' spoon? 😏
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▷My daughter always loved my "open up here comes the airplane" line equipped with sounds effects & swooshy arm movements ✈️
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▷Selling on Instagram is pretty similar 🤷🏻‍♀️ {no sound effects required!}
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▷You have to command the attention of your audience and you have to prepare them to receive your offer with enthusiasm 🎉
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▷Achieving this all comes down to 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿!
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▷Your focus has to 100% be on how your offer directly benefits your client by focusing on the transformation or result they will receive!
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▷Do you ever feel like your audience 'isn't listening?' 👇🏾

▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗹𝗼𝘄-𝘂

▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗹𝗼𝘄-𝘂𝗽 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺? ✨ 𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀 𝗺𝗼𝗿𝗲 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀!
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▷Saves and shares are key point indicators of the Instagram algorithm 😯
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▷Each time your content is saved or shared it's like signing the cover of your friends High School notebook saying 'Nicole WuZ here '98' {don't judge}
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▷I'm not about the "tell your audience to save and share your content" tip because that's not an effective strategy 🤷🏻‍♀️
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▷Saves on your content come from HIGH-VALUE content that is full of action taking steps, specific to your niche or industry, that solve your client's pain points
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▷Shares come from content that is highly relatable to your audience in a way that elicits a knee-jerk reaction
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▷Want to strategize content that gains more saves & shares on Instagram? Fabulous! 👇🏾
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▷I'm hosting a live workshop on February 22nd at 7 pm EST called 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗴𝗮𝗶𝗻𝘀 𝗺𝗼𝗿𝗲 𝘀𝗮𝘃𝗲𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲𝘀!
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▷Can't make the live workshop?
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▷Your ticket comes with a copy of the recording, which will land straight in your inbox 💌
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▷Grab your ticket for just $37 via the link in my bio!
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▷Or send me a DM!📲

▷𝗜'𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗽𝘂𝘁 𝘁𝗵𝗶𝘀 𝘄𝗵𝗼𝗹𝗲 𝗱𝗲𝘀𝗶𝗿𝗲 𝗳𝗼𝗿 𝟭𝟬𝗸 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲!
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▷Here are 3 places with a seating capacity of over 10,000
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▷𝗧𝗵𝗲 𝗕𝗕&𝗧 𝗔𝗿𝗲𝗻𝗮 𝗶𝗻 𝗛𝗶𝗴𝗵𝗹𝗮𝗻𝗱 𝗛𝗲𝗶𝗴𝗵𝘁𝘀, 𝗞𝗲𝗻𝘁𝘂𝗰𝗸𝘆
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▷Some of its most notable acts include performances by Jay-Z, REO Speedwagon, Styx, and Dane Cook
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▷𝗧𝗵𝗲 𝗗𝘂𝗻𝗸𝗶𝗻' 𝗗𝗼𝗻𝘂𝘁𝘀 𝗖𝗲𝗻𝘁𝗲𝗿 𝗶𝗻 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗻𝗰𝗲, 𝗥𝗵𝗼𝗱𝗲 𝗜𝘀𝗹𝗮𝗻𝗱 {my home town 🍩}
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▷Some of its most notable acts include performances by Queen, Pink Floyd, Elvis Presley, and Frank Sinatra
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▷𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱𝘄𝗮𝗹𝗸 𝗛𝗮𝗹𝗹 𝗶𝗻 𝗔𝘁𝗹𝗮𝗻𝘁𝗶𝗰 𝗖𝗶𝘁𝘆, 𝗡𝗲𝘄 𝗝𝗲𝗿𝘀𝗲𝘆
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▷Some of its most notable acts include performances by Jennifer Lopez, Britney Spears, Lady Gaga, and Beyonce
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▷As much as I love Instagram, I hate that they 'incentivize' accounts with large followings by providing access to features {hello Swipe-UP} that are now viewed as an achievement
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▷Suddenly we all turn into Carrie Bradshaw fawning over a key to get into Bungalow 8 🔑
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▷The baseline focus then becomes 'I need 10k followers'
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▷When the focus should be on how we are serving our current audience
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▷p.s. if you can't serve the audience you already have then magically gained 10,000 new friends on Instagram isn't going to change anything for you, and more importantly 𝙛𝙤𝙧 𝙩𝙝𝙚𝙢
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▷You don't need 10k followers and a swipe-up to validate the fact that you are a badass 👏🏾

▷Key places to serve up your links on Instagram!

▷Key places to serve up your links on Instagram!⚡️
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▷No 10k follower/Swipe-Up needed!
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▷𝗟𝗶𝗻𝗸 𝗶𝗻 𝗕𝗶𝗼
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▷Optimize your link in bio through a multi-link landing page created on your own website
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▷No landing page set up? bit.ly links are a great tool for short, pretty, trackable links 😌
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▷Launching or selling a product or service? 'Gate' the link in your bio so that it only includes the link to your sales page
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝘆 𝗟𝗶𝗻𝗸𝘀
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▷Use the @ mention sticker to 𝗧𝗔𝗚 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙, when your audience taps it, they are brought to your bio {see last Reel in my feed for a tutorial 📲}
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▷Ask your audience if they'd like a DM of your link using the 'DM sticker' in your Instagram Stories
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▷Use the question sticker to ask your audience to drop their email in order to receive your link via email blast/personal email 💌
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▷𝗜𝗚𝗧𝗩 𝗟𝗶𝗻𝗸𝘀
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▷Links work in the captions of IGTV content for 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙨 𝙤𝙛 𝙖𝙣𝙮 𝙨𝙞𝙯𝙚 {𝘀𝗲𝗲 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗥𝗲𝗲𝗹 𝗼𝗻 𝗺𝘆 𝗳𝗲𝗲𝗱!}
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▷Dying to use the swipe-up? Link your latest IGTV to your IG Stories so your audience can swipe up to watch
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▷When recording your IGTV say 'for more info to go to...' make sure the link you are speaking is short & concise {ex bit.ly/product, or your www.website/product}
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▷𝗗𝗠 𝗟𝗶𝗻𝗸𝘀
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▷I personally love this one! It was only recently that Instagram began to allow clickable links in the DMs {remember when we had to copy & paste them 😂}
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▷DM links are great for following up with those who were interested in your product or service
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▷I always send them as a separate message so the link is clear, easy to find and not lost in a paragraph of text {your girl can talk!} 😉

▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗹𝗼𝘃𝗲𝘀 𝗶𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗮𝗰𝗸𝘀 𝘂𝗽 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀 👀
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▷Saves & Shares are one of the key indicators of the Instagram Algorithm 😯
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▷Meaning if you want to stop rolling your eyes at the mention of the word 'algorithm'... then you need to shift your focus on creating content that your audience feels moved to share with their audience or save in their own account
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▷Ok, yeah but, how do I get my audience to save and share my content?
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▷𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝘀𝗮𝘃𝗲𝘀...
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▷Your content has to be an actionable resource
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▷𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝘀𝗵𝗮𝗿𝗲𝘀...
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▷Your content has to be a topic that is inside the minds of your audience
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▷I'm hosting a 𝒍𝒊𝒗𝒆 workshop on February 22nd
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▷It's called '𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 How to create content for your business that racks up massive saves & shares"
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▷Grab your ticket via the link in my bio for just $𝟑𝟕
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▷This ain't your mama's workshop!
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▷I'm hosting it via Zoom MEETING style so that at the end of my slide deck I can interact with you, take questions, and help you strategize content that is specific to your biz

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