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Lattes for Lunch

Blog Writer & Instagram Strategist

Format Long Instagram Captions for Reader Retention

June 16, 2020 by Nicole

Ready to format long Instagram captions that have your audience hanging on your every word?

Have you ever wondered how coaches & creators write mile-long Instagram captions that have their audience hanging on their every word AND sticking around to comment on their posts?!

I’m going to break it all down for you in this blog post!

Have valuable insight that you want to share with your audience on Instagram? Worried they might not read your entire caption?

You’ll find my top formatting tips for long Instagram captions right here!

Captions packed with valuable information for Instagram feed posts tend to run a bit on the longer. So gaining reader retention is CRITICAL for your message being HEARD.

The longer your reader sticks around, the more invested they are with your brand, the more they want to hear!

Using high-value long captions on Instagram is another way of building your brand’s know, like, and trust factor.

Your audience needs to be invested with your message in order to warm them up into taking the next step.

Next steps are where the fun comes in, opting in or making a purchase!

Here are 4 easy ways to format your long captions on Instagram to retain your reader!

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1) Edit Your Long Format Captions

Dump your caption in your preferred location (planning app, notes, Google Doc, etc) Then READ IT OUT LOUD.

PS: planning your Instagram captions from a laptop or desktop? Install the Grammarly plugin to catch any spelling or punctuation errors.

When you read your caption out loud, does it come across the same it sounded ‘in your head’?

More importantly, does it come across the same way that it would if you were having a conversation in a coffee shop with a friend or even a potential client?

You want to be sure that your writing voice (jargon and all!) remain true to you. This sets an expectation with your audience of what it’s like to speak with you, hang out with you, and more importantly what it would be like to work with you!

Next up under editing: removing any unnecessary words! 

Remember, you are writing an Instagram post and not a blog post so you don’t get any SEO points for maxing out on the character count. 

When I begin removing unnecessary words in my long format Instagram captions, “and” is usually the first to go for me!

You might find other ‘crutch’ words in your own writing (this is the written equivalent of the verbal use of the word ‘um’ repeatedly) that can easily be removed while still conveying your high-value message.

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2) Make Your Long Format Captions ‘Digestible’

How often are we inundated with content?

Overconsumption of content coupled with decision fatigue is enough to make any sane person scroll Instagram without realizing they are scrolled right past the exact thing they were on the lookout for.

I like to call this one the virtual equivalent of missing your exit while you are driving because you were lost in thought!

You have to capture the fatigued eye with your formatting, and an important way of doing this is making damn good sure that your captions are easily digestible!

Breaking everything down to make it as reader-friendly as possible is key for digestible Instagram captions.

Here are your new best friends:

  • Lists
  • Bullets
  • Numbers
  • Blank Line Spacing
  • Emojis
  • Capital Letters

Now put them on your payroll so they can get to work!

Breaking out each sentence with an invisible line bracket makes your caption easy to scan and ‘less threatening’ to the average reader than a huge run-on paragraph chunk of text, which is usually met with an ‘I don’t have time for all that’ mentality.

Presenting your information in a numbered pattern or a bulleted list allows your reader to come in grab exactly what they came for! This also piques the interest of your reader further and guides them into reading the rest of your post (funny how that works isn’t it?!)

Emoji’s are oftentimes thought of as ‘adding in the fun factor’, but don’t overlook the fact that they can do their work in conveying your READERS emotions!

Conveying your reader’s emotions is critical if your speaking point is addressing them directly!

Maybe you are discussing the frustration or confusion that your audience has about a particular product or service; emojis are a great way to touch on that and connect your audience further with your message.

3) Use Instagram Fonts in Your Long Format Captions

A quick Google search will yield endless results for Instagram fonts.

These online tools allow you to type in a portion of your caption and have it transformed into a slew of different fonts that can be copied and pasted into your Instagram caption.

Bonus! You can use this neat little hack for your Instagram bio too!

These fonts are amazing to draw your reader’s eye into accentuated words, specific catchphrases, or event shared quotes!

My personal tip, use them sparingly within your caption. Too much of a good thing will have your message lost in a sea of scripty fonts.⠀⠀⠀⠀⠀⠀⠀

4) Move Your Calls To Action Around

Fighting the flow when it comes to formatting your calls to action in your long Instagram captions?

Calls to action do not have to live and die at the very end of your Instagram captions.

You can use calls to action to pique the interest of your reader and draw them deeper into your caption by using them at the beginning (gasp!)

Asking your reader a question that relates to the remainder of your post gets their wheels churning about your speaking point.

Or, insert a big fat boldfaced question right in the middle of your caption that relates to their pain point!

You’ve already drawn them into your post now you are highlighting a specific question that relates to their struggle!

Bonus points if you use one of the above tips to accentuate the question

And yes, you can still use calls to action at the end of your post!

Readers that have consumed all of your content are primed for the picking!! They need to be guided into taking the next step!

Ready to up-level your Instagram Engagement?

Check out >> The Ultimate Guide to Instagram Engagement! <<

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Filed Under: Instagram Tagged With: Calls to Action on Instagram, Formatting Calls to Action on Instagram, Formatting Instagram Captions, Instagram Captions, Long Instagram Captions, Reader Retention

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Here's 50 of them, on the house, because my heart is for shopping small & supporting small businesses during the Holidays 🎄🎅🏽🎁
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

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▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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#businesscoachingforwomen #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #igexpert #inspiredtoimpact #instagramcoach #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instagramexpert #instagramstrategy #instagramstrategist #instagramtipsforbusiness #intentionalstrategy #introvertproblems #introvertstruggles #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediaexpert #socialmediamarketing #socialmediastrategytips #womanceomindset
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