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Lattes for Lunch

Blog Writer & Instagram Strategist

Formatting Calls to Action in Your Instagram Captions

February 20, 2020 by Nicole

Formatting calls to action in your Instagram captions!! 

Does the mere thought of using calls to action in your Instagram captions send chills down your spine?

Maybe you’re not sure what to ask, or you feel like nobody is listening and your audience has gone cold.

Maybe you’ve been avoiding strategically using calls to action so hard that you’ve inadvertently created a pile of Instagram content that speaks to your audience without any further direction. 

And yes, your audience does need to be directed.

Also yes, you need to use calls to action in order to move the needle in your business!

Strategizing a way to send your Instagram audience into taking the next step at the right time is a lot more than dropping in ‘Link in Bio!’ at the end of your caption.

But, effectively using calls to action doesn’t have to be all that complicated either!

In this post, I’m going to break down the 5 different types of calls to action as well as 3 effective ways to format them in your feed posts!

[convertkit form=1231240]

What exactly is a call to action?

A call to action is simply directing your Instagram audience to do something.

This can be by asking them to answer a question or instructing them on where to go next in order to move them closer to a sale.

Here are 5 types of calls to action:

Asking a conversational question

  • Do you prefer coffee or tea?
  • What are you working on this week?
  • What’s on your reading list?
  • Do you have any favorite automation tools for your business?

Asking a thought-provoking question as it pertains to your audiences’ struggle with the service you provide

  • Has this [exact thing] ever happened to you?
  • Tell me how you typically handle [the problem you solve]
  • I often hear [this stuggle] from my clients, how has [that struggle] affected you?

Guiding your audience into taking a step

  • To see more behind the scenes check out my Instagram stories!
  • Read more about [how to do X] on my blog via the link in my bio!

A step closer towards a sale

  • The waitlist will be opening up in [x] days, send me a Dm for more information!
  • The waitlist is officially open, you can join via the link in my bio!
  • I am putting together my next offering, would you prefer [this subject]or [that subject]?

A hard sell 

  • The signup form is available via the link in my bio!
  • If you are interested in [this awesome thing] secure your spot before doors close on [this date]!
  • What questions can I answer for you before you sign up?

Now that you have an idea of the 5 major types of calls to action, here’s how to effectively format them in your posts!


[convertkit form=1231240]


Formatting Your Calls to Action

Your calls to action do not necessarily have to be a ‘hard ask’ at the end of your caption.

Don’t get me wrong, they totally can, but then again, you’ve got options.

1) Place your call to action at the beginning of your caption

This one takes a bit more subtly because you’re not dropping in a hard ask at the beginning of a caption. Unless of course, you want your audience to scroll on by (which you definitely don’t by the way)

Asking your audience something upfront, that you know is relatable to them, is a great way to pique their interest.

It’ll guarantee that they read the rest of your caption, become interested in your selling points and become invested in the story that your brand is telling, or selling.

Once you’ve drawn them in with a question upfront, you can include another, strong ask at the end of the caption to piggyback off of the action that you are attempting to get them to take!

Which leads me to my next point…

2) Adding your call to action at the end of your caption

I tend to think of these as the more ‘traditional’ approach.

You write a great caption, you ask your audience a question, bing – bang – boom, it’s a wrap. Or, at least it used to be.

The more saturated our niches have become, the less effective this method has been, especially if you write a long-ass caption.

It becomes more difficult to create reader retention, assure that your audience has read the entire caption, AND is now primed for the picking when it comes to what you’ve asked them or how you’ve directed them.

Using a call to action at the end of your caption all boils down to knowing your audience.

If you know that they come to you SPECIFICALLY for your long-ass captions, then, by all means, include it at the end.

If you are not really known for long captions but you are in launch mode, then you might need to ask more than one question in your captions to guide them along the way.

For example – asking in the middle of your Instagram caption and then asking again at the end.

3) Include a call to action in the middle of your Instagram Caption

Ahhhh…. Now we are gettin’ crafty over here! Wink wink, nudge-nudge!

I love adding a call to action in the center of my Instagram Captions!

Yep, right there, smack dab in the middle.

If you are already great at pulling your audience in to read your captions with your opening line, then you can ask them a question right in the middle.

If you look back at some of my captions, you’ll notice that I like to accentuate the center call to action with an arrow emoji. But if you want to add some flavor with an emoji to draw in your reader’s eye, it’s really dealers choice!

When it comes to using a call to action in the middle of an Instagram caption, I ask my audience a question that pertains to them, which will get them to think a bit as they read through the rest of my caption!

This helps them get their creative juices flowing as it pertains to their own business. Giving them the answer that they are looking for by the end of my tirade – ahem caption, my caption.

Where else can you use calls to action?

Calls to action do not have to necessarily exist only in your feed posts.

In fact, that should not be the only place they live when it comes to your overall Instagram Marketing gameplan!

When we market through Instagram we are selling our business through our feed posts, stories, bio, and the way that we connect and engage with others.

How often have you used polls and stickers in your stories?

Those are all forms of calls to action on Instagram!

Filed Under: Instagram Tagged With: Calls to Action, Caption Writing, Formatting Calls to Action, Formatting Captions, Instagram Captions, Selling on Instagram

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

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▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
💌 💌 💌 💌 💌 💌 💌 💌 💌 💌 💌⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨

#businesscoachingforwomen #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #igexpert #inspiredtoimpact #instagramcoach #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instagramexpert #instagramstrategy #instagramstrategist #instagramtipsforbusiness #intentionalstrategy #introvertproblems #introvertstruggles #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediaexpert #socialmediamarketing #socialmediastrategytips #womanceomindset
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