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Formatting Calls to Action in Your Instagram Captions

February 20, 2020 by Nicole

Formatting calls to action in your Instagram captions!! 

Does the mere thought of using calls to action in your Instagram captions send chills down your spine?

Maybe you’re not sure what to ask, or you feel like nobody is listening and your audience has gone cold.

Maybe you’ve been avoiding strategically using calls to action so hard that you’ve inadvertently created a pile of Instagram content that speaks to your audience without any further direction. 

And yes, your audience does need to be directed.

Also yes, you need to use calls to action in order to move the needle in your business!

Strategizing a way to send your Instagram audience into taking the next step at the right time is a lot more than dropping in ‘Link in Bio!’ at the end of your caption.

But, effectively using calls to action doesn’t have to be all that complicated either!

In this post, I’m going to break down the 5 different types of calls to action as well as 3 effective ways to format them in your feed posts!

What exactly is a call to action?

A call to action is simply directing your Instagram audience to do something.

This can be by asking them to answer a question or instructing them on where to go next in order to move them closer to a sale.

Here are 5 types of calls to action:

Asking a conversational question

  • Do you prefer coffee or tea?
  • What are you working on this week?
  • What’s on your reading list?
  • Do you have any favorite automation tools for your business?

Asking a thought-provoking question as it pertains to your audiences’ struggle with the service you provide

  • Has this [exact thing] ever happened to you?
  • Tell me how you typically handle [the problem you solve]
  • I often hear [this stuggle] from my clients, how has [that struggle] affected you?

Guiding your audience into taking a step

  • To see more behind the scenes check out my Instagram stories!
  • Read more about [how to do X] on my blog via the link in my bio!

A step closer towards a sale

  • The waitlist will be opening up in [x] days, send me a Dm for more information!
  • The waitlist is officially open, you can join via the link in my bio!
  • I am putting together my next offering, would you prefer [this subject]or [that subject]?

A hard sell 

  • The signup form is available via the link in my bio!
  • If you are interested in [this awesome thing] secure your spot before doors close on [this date]!
  • What questions can I answer for you before you sign up?

Now that you have an idea of the 5 major types of calls to action, here’s how to effectively format them in your posts!



Formatting Your Calls to Action

Your calls to action do not necessarily have to be a ‘hard ask’ at the end of your caption.

Don’t get me wrong, they totally can, but then again, you’ve got options.

1) Place your call to action at the beginning of your caption

This one takes a bit more subtly because you’re not dropping in a hard ask at the beginning of a caption. Unless of course, you want your audience to scroll on by (which you definitely don’t by the way)

Asking your audience something upfront, that you know is relatable to them, is a great way to pique their interest.

It’ll guarantee that they read the rest of your caption, become interested in your selling points and become invested in the story that your brand is telling, or selling.

Once you’ve drawn them in with a question upfront, you can include another, strong ask at the end of the caption to piggyback off of the action that you are attempting to get them to take!

Which leads me to my next point…

2) Adding your call to action at the end of your caption

I tend to think of these as the more ‘traditional’ approach.

You write a great caption, you ask your audience a question, bing – bang – boom, it’s a wrap. Or, at least it used to be.

The more saturated our niches have become, the less effective this method has been, especially if you write a long-ass caption.

It becomes more difficult to create reader retention, assure that your audience has read the entire caption, AND is now primed for the picking when it comes to what you’ve asked them or how you’ve directed them.

Using a call to action at the end of your caption all boils down to knowing your audience.

If you know that they come to you SPECIFICALLY for your long-ass captions, then, by all means, include it at the end.

If you are not really known for long captions but you are in launch mode, then you might need to ask more than one question in your captions to guide them along the way.

For example – asking in the middle of your Instagram caption and then asking again at the end.

3) Include a call to action in the middle of your Instagram Caption

Ahhhh…. Now we are gettin’ crafty over here! Wink wink, nudge-nudge!

I love adding a call to action in the center of my Instagram Captions!

Yep, right there, smack dab in the middle.

If you are already great at pulling your audience in to read your captions with your opening line, then you can ask them a question right in the middle.

If you look back at some of my captions, you’ll notice that I like to accentuate the center call to action with an arrow emoji. But if you want to add some flavor with an emoji to draw in your reader’s eye, it’s really dealers choice!

When it comes to using a call to action in the middle of an Instagram caption, I ask my audience a question that pertains to them, which will get them to think a bit as they read through the rest of my caption!

This helps them get their creative juices flowing as it pertains to their own business. Giving them the answer that they are looking for by the end of my tirade – ahem caption, my caption.

Where else can you use calls to action?

Calls to action do not have to necessarily exist only in your feed posts.

In fact, that should not be the only place they live when it comes to your overall Instagram Marketing gameplan!

When we market through Instagram we are selling our business through our feed posts, stories, bio, and the way that we connect and engage with others.

How often have you used polls and stickers in your stories?

Those are all forms of calls to action on Instagram!

Filed Under: Instagram Tagged With: Calls to Action, Caption Writing, Formatting Calls to Action, Formatting Captions, Instagram Captions, Selling on Instagram

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📲I help badass womxn up-level their biz on Instagram with any size audience
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Nicole | Instagram Coach
▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗲𝗲𝗱?
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👉🏾Focus 1st on creating content that is value-packed
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👉🏾Note you have less time to capture your audience in the scroll {about 2.5 seconds} so that info has to be right upfront 👀
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👉🏾Focus 2nd on creating content that connects you to your audience
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▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝗶𝗲𝘀?
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👉🏾Focus 1st on creating content that connects you to your audience
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👉🏾Focus 2nd on creating content that shares value & sells
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▷When I say value-packed, I mean 'your audience will not find this info anywhere else and even if they did it wouldn't matter because in their mind you are already their go-to person' 😉
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▷The kind of content your audience saves because it is so jam-packed with value that they want to take action on it!
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▷I'm hosting a live 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 on Feb 22nd showing you the ins and outs of 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗿𝗮𝗰𝗸𝘀 𝘂𝗽𝘀 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺!
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▷Grab your spot via the link in my bio for just $37!
▷𝗗𝗠𝘀! 𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗵𝗮𝘁!🙄

▷The second I put '𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗮𝗰𝗵' in my bio - my DMs opened up a whole new world

▷I met some amazing biz owners in the DMs that I was able to connect with over the last year

▷Not in an 'oh nice to know you' kind of way either, no no

▷In an I've referred their business, I've been asked to speak at summits & inside private coaching communities, I've purchased from them, I've subscribed to their mailing list, I look forward to our chats together, kind of way

▷With all of those fantastic things, there is a flip side to the coin

▷I've been straight up cold pitched more times than I can count, I've received the same bot DMs as you asking me if I'd like to buy likes & followers, and of course, the dreaded faux '𝘀𝘂𝗴𝗮𝗿 𝗱𝗮𝗱𝗱𝘆' accounts that emerged in 2020 {what is their deal anyway?! 🙅🏻}

▷But the absolute friggin' worst damn DMs are the ones 𝘵𝘩𝘪𝘯𝘭𝘺 disguised as wanting to get to know me & my business

▷The accounts that show up in the DMs without a follow or any prior content engagement {in either direction} and ask me to tell them what I do and a "little about my business" - when we all know damn well that 1️⃣) that info is in the bio 2️⃣) they are searching out a 'sore' spot in order to sell a solution

▷I always politely reply with a 'thanks for connecting' one-liner and it ends there

▷Creeping into someone's DMs & 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱𝗹𝘆 asking them personal questions about their business without so much as a follow {or even a clue for that matter} in order to "sell them", is entirely predatory - 𝗜 𝘀𝗮𝗶𝗱 𝗶𝘁!

▷There is a way to build connections with others on IG via DM {or following or content engagement or mutual connections} - that is genuine! But it takes time, understanding, and goodwill 💖✨

▷DMs! Talk to me 👇🏾
▷This one is going to ruffle some feathers, but ▷This one is going to ruffle some feathers, but what the hell right? 🐣
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▷I have never created an ICA
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▷Not once, ever, never in my business
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▷Not when I was exclusively working with the wedding industry
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▷Not when I paid for a live training and the coach stopped us all to create an ICA, {oopsie 😁}
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▷As a marketer, I understand the mentality behind it, and if it works for you to hone in on an ICA to better target your marketing, that's totally cool - but it's just not for me
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▷"𝘽𝙪𝙩 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙣𝙮𝙤𝙣𝙚 𝙡𝙞𝙠𝙚 𝙩𝙝𝙖𝙩 𝙉𝙞𝙘𝙤𝙡𝙚?"
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▷Oh, I'm so glad you asked! 😏
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▷I don't think of 'niching down' as creating an ICA or targeting a specific person who shops at a specific store, who orders coffee X times per week, and then matching it to a stock photo of said person
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▷I think of 'niching down' in my business through my messaging and the way I solve a problem with Instagram Marketing, also known as ✨𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴✨
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▷Attraction marketing focuses instead on drawing in potential clients to your brand through your output 💘
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▷Do you use attraction marketing in your business?
▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼 ▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝗻𝗲𝘄 𝗱𝗼𝗼𝗿𝘀 😯
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▷Aka using the same exact Instagram strategy over and over again times infinity 🔃 is not going to glow-up your business ✨
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▷For sure you can stick with the same strategy if it is consistently bringing your business results and growing you in the right direction
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▷But if you are doing {or not doing} the same thing over & over with ZERO to little results, it's time to be honest about the last time you took a cold hard look at that strategy 👀
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▷Ask yourself if what you are doing is out of the 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 that you've built around it 😯
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▷Fear of showing up on video?
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▷Not wanting to change your posting schedule?
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▷Sticking with the same bio or hashtag strategy? 😏
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▷All of these seemingly small items add up to massive impact on Instagram!
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▷I have an abundance ✨ of resources in my bio to help you level-up your business on Instagram from FREE all the way to paid$$!
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▷Have you been putting off making massive changes to your social strategy?
▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁 ▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝘁𝗶𝗺𝗲𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗵𝗮𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? 𝗞𝗲𝗲𝗽 𝗿𝗲𝗮𝗱𝗶𝗻𝗴!
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▷Do you find yourself obsessing about ‘numbers’ on Instagram? Ditch tracking the likes & followers!
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▷Track your Reach & Impressions! ✨ 🙌🏾
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▷Reach is the total number of users who have viewed your content
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▷Impressions are the total number of times your content was viewed by those accounts
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▷Impressions are typically higher than reach because the same users have been served your content multiple times {𝘁𝗵𝗶𝘀 𝗶𝘀 𝗴𝗼𝗼𝗱! 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀!}
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▷It takes an average of 7x for a user to experience your content before making a deci$ion about your brand 😨
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▷If you are on a business account, you can check the reach & impressions via the insights on each one of your feed posts {I'm patiently waiting for this to roll out across Reels 👀 } or you can check your overall reach & impressions via the insights in your account
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▷Want to know the average amount of times a user has experienced your content? Divide your total impressions by your total reach! Track this weekly!
▷𝟱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗮𝗽𝘁𝗶𝗼𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗶𝗽𝘀!
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▷No. 1 Make your message clear!
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▷Keep it crystal freaking clear - your reader has to know who your message is intended for! How does that stand out in your caption? How does your reader know they are in the right place?
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▷No. 2 Make it Consumable!
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▷How easy is it to take in your message? Whether long, short broken out by emojis, or line by line - how does your caption translate in the 'scroll hole'?
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▷No. 3 Hashtags in the comments!
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▷Yes, Hashtags 100% still work in the comments. Hide those suckers from your audience!
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▷Big lumps of hashtags in the caption distract from your message and your value
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▷No. 4 Keep it niched!
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▷Stay in your zone of genius! Don't confuse your audience with new topics outside your niche just because they are the latest thing that everyone can't stop talking about!
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▷No. 5 Add in a sense of urgency!
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▷Why does your potential client need your product or service right now?
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▷If you are not selling a time-sensitive product or service, how can you invite your audience to take the next step with your business - right now?
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▷I have a theory that business owners either love or loathe writing Instagram captions with no in-between 😂
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▷Do you love❤️ or loathe 😡  writing your captions?
▷How to engage in brackets of 5, 10, or 15 minut ▷How to engage in brackets of 5, 10, or 15 minutes!
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▷Find your time bracket and choose one action from the list that fits your current needs!
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✅ 5 Minute Engagement Guide
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▷Reply to DM's
▷Like the most recent comments on your content
▷Like the most recent post(s) of your biz friends
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✅ 10 Minute Engagement Guide
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▷Like & reply to the most recent comments on your content
▷Create two new slides for Instagram Stories that ask specific leading questions
▷Engage with new content under the hashtags of your ideal clients, follow 2 new accounts
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✅ 15 Minute Engagement Guide
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▷Send DM's & Follow-ups
▷Engage with content from the accounts that last engaged with you
▷Engage with new content you've found under hashtags, follow 3 new accounts
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▷The way we DM, Comment, Like, and Follow on Instagram is unlike any other platform. How much more invasive does it feel when someone sends us a FB message vs sending us a reaction to our Instagram Story? 🤯
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▷Engaging on Instagram is a non-negotiable for increasing reach & visibility, and making sales
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▷After managing & growing the back end of Instagram business accounts for 2+ years I put together all of my engagement strategies in my 22-page 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
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▷Tap the link in my bio to get yours for only $47
▷Here's what we know about Hashtags!
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▷Recent posts are still hidden in the U.S. but remain visible in other countries {Canada, U.K., Australia, New Zealand - thank you to my friends in these countries for confirming! 🙂 }
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▷𝗧𝗼𝗽 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗻𝗲𝘄 & 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁!
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▷This should be a 𝗛𝗨𝗚𝗘 push for you to uplevel your hashtags and use 𝗡𝗜𝗖𝗛𝗘 specific tags to boost your business's content!
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▷Instagram's new keyword search feature is working together with hashtags
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▷How to appear in the keyword search - ex: if you caption a photo 'drip cake' and use #️⃣ dripcake then your content will appear in the search!!
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▷When the platform you are using to market your business undergoes a massive shift, do you get aggravated and take a step back or do you move forward full force barrel assing your way through with purpose and no excuses? 😏
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▷Tap the link in my bio to grab your copy of The Ultimate Guide to Hashtags ✨
▷I'm not going to sugar coat it - when most rece ▷I'm not going to sugar coat it - when most recent posts went down, I felt an overwhelming sense of dread 😔
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▷What were my options?
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▷Stop and wait until most recent posts came back 🚫
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▷Keep pushing forward ✅
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▷A slew of my competitors also began launching their year-end products at the same time as me
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▷What were my options?
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▷Let the imposter syndrome wash over me 🚫
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▷Keep pushing forward ✅
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▷Is it *easy* to always make the choice to keep pushing for our business allthedamntime? Hell no
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▷It's a constant field full of landmines like mindset, imposter syndrome, and finding the harmony of what works best
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▷But I'll let you in a secret; the more we push forward, the easier it becomes
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▷The noise quiets, and the landmines that you were previously dodging at every single step, become scattered the more miles you put behind you
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✅ Yes you can still post using hashtags and increase your business's visibility
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🚫 No, nobody knows without a doubt whether or not most recent posts under hashtags will return in the U.S. {It's all 100% speculation at this point}
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✅ Yes hashtags work together with Instagram's new Keyword feature to increase your reach & visibility 😱 
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▷Ready to skyrocket your reach & visibility on Instagram?🚀
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▷I've spent the last 3 years as an Instagram account manager putting together a proven method to increase the reach & impressions of any business on Instagram
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▷I put together 📲𝗧𝗵𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗕𝘂𝗻𝗱𝗹𝗲 {have a looky-loo via the second link in my bio 😉} which is the exact digital product you need to increase your reach & impressions on Instagram. The bundle comes with ready a 15 page, ready to implement engagement guide, and over 2k tested hashtags in 36 niches 😱
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