Looking to hire a blog writer for your wedding venue business?
Hey there new internet friend, you found me! My name is Nicole and Wedding, Creative Industry Professionals, and Small Businesses alike all > outsource their blogs to me <, here’s why!
Isn’t the wedding industry such a unique niche? It’s a heart-centered business, run by highly driven individuals who are creative, artistic, and fantastically organized! Oh, and they only have a very specific window of time to find & book their ideal clients. Phew!
Truth be told, my heart has always been aligned with the wedding industry! But unlike most wedding industry professionals, I am not involved with running a couples wedding day. I’m more of a >words & analytics girl <. So it was only natural that I step into blogging and marketing!
Knowing that I wanted to carve out a space for myself in the wedding industry, I set out to start my own feature-based publication back in 2013. As the tide turned, like it ultimately does for many small business owners. I ultimately found that my > blogging skills < were best put to use working side by side with wedding industry entrepreneurs. I found that my skills in writing organic, keyword-rich content, > SEO-optimized content < worked to help them book more weddings and position their business as a go-to resource. And with the content that I create, I give them that, but so much more! My goal for them is to outrank their competitors and stand head and shoulders above the crowd. In a highly saturated market like the wedding industry, I know the importance of that coveted ‘GOOGLE 1ST‘ ranking!
As a wedding venue, you hold so many important aspects of a couple’s wedding in the palm of your hand. Yes, of course, you serve as the actual location where a wedding will take place. But you are also one of the first stops a couple makes when planning their wedding, which carries so much weight to it. You are setting the precedence for their entire experience. And chances are, you are also serving up heaps of referrals for other wedding industry professionals that the couple is looking to hire!
I’m not going to lie and say that I don’t understand the importance of creating listings for your wedding venue business on various platforms. You know, the big-name publications that typically charge a premium for a high-ranking spot on their vendor platforms. However, your website is your home base when it comes to marketing your wedding venue. The bulk of your marketing efforts should be spent building up an unforgettable experience on your website. Then, you should stretch your arms out into those secondary channels to form pathways that circle back to your website!
In today’s market, your couple is a savvy consumer. They are going to do their homework before making a decision on where they lay their dollars down for their wedding. What will they get to know about your venue when they come to your website? Will they be served up stories about how your venue went above and beyond for a unique couple to make their wedding daydream a reality? Or will only they be served up links to packages and pricing?
The thing is, they want to feel what their wedding day will be like at your venue before they make a final decision. And yes, it’s important they come in for a walk-through before booking. But recreating that experience in our digital world is just as important! So is keeping them on your website for long as possible! You want to create that know like and trust factor that will have your couple coming back to your venue’s website over and over again. Even if they click over to see what your competitors have to offer! The more relevant content you have to serve up to them > through your blog <, the higher your conversion rate. Yes, it really can be that simple!