Have you begun searching how to hire a blog writer to write for your small business?
Maybe you heard it from a friend or from your endless amounts of Googling as a small business owner, but strategic blogging has high impact on bringing your ideal clients directly to your website. The journey you send them on from there will be entirely up to you and the blog writer you hire. It could be that you want to convert your blog readers into mailing list sign-ups, or, more than likely that you want to pique the interest in working with you.
Creating blog content for your small business can harness the power of organic content marketing like no other content outlet.
Brining your potential clients to your website through strategic blogging all happens when they hit the magnifier on Google. Maybe they are searching for an answer or they are hoping to have their problem solved. Your business’s blog can fill a specific need with those key answers to get you found by the search engines!
READY TO HIRE A BLOG WRITER TO WRITE FOR YOUR SMALL BUSINESS, LIKE YESTERDAY? I’M READY TO CHAT WITH YOU FACE TO FACE! >>> FILL OUT MY CONTACT FORM, AND I’LL BE IN TOUCH WITH YOU SOON!
By solving a problem or answering a question you are leading those potential clients (now blog readers!) to your site and providing them with high-value information. From there you have the ability to send them down the rabbit hole of your business’s website by inserting CTA’s (calls to action) into your blog. Your CTAs should ask your blog reader a question while urging them to take the next step. The ‘next step’ occurs through inserting backlinks in your blog post that sends your readers to the pages of your website. Here is where they can get a glimpse at your current services and offerings. How is easy would it be to book new clients through strategic blogging that leads them to you?!
Reasons that small businesses hire a blog writer to write for them?
First, and this is usually the biggest one, maybe you are looking to hire a blog writer to write for your small business because writing is not.your.thing. The thought of writing gives you the heebie-jeebies and you’ve already put it off for far too long.
Ok, you don’t have that much of an adverse effect to writing, but you simply do not have the time. Zip, like no time at all. Your to-do list overflows from one day into the next. And the thought of piling on another responsibility to your already bustling business leaves you filled with anxiety and dread.
Perhaps, you enjoy writing and you have the time to write blog posts for your small business. PS: If thats the case, you are one rare unicorn! Maybe you even sat down to try your hand at it, only to feel creatively stuck. You cannot think up with a single content topic for your small business’s blog. There sits your blog with no new content to speak of like the equivalent of virtual tumbleweed.
READY TO HIRE A BLOG WRITER TO WRITE FOR YOUR SMALL BUSINESS, LIKE YESTERDAY? I’M READY TO CHAT WITH YOU FACE TO FACE! >>> FILL OUT MY CONTACT FORM, AND I’LL BE IN TOUCH WITH YOU SOON!
Any of these three scenarios will largely benefit from hiring an experienced blog writer!
The blog writer you hire to write for your small business should be able to research and come up with content topics that are:
- Strategic
- Relevant to your business
- Solve a problem
- Answer a question
- Take your reader through your business
- Keyword-rich (and also a keyword strategy for your business!)
- Currently being searched for
Digging down into the specifics of any of these bullets involves having a call with the blog writer you have hired to write for your small business. This will allow you to have an open conversation about your business’s identity, including the services you offer and how you are currently and actively trying to reach potential clients.
Aside from developing and creating strategic content, It’s equally important that the blog writer you hire for your small business adheres to a specific timeline for publishing your blog content! While the day and time that you publish your content are mostly irrelevant, what does matter is the frequency of your published content. In other words, whether or not your blog content is published on Monday evening or Tuesday morning is unimportant, but what the search engines do look for is that you are consistently publishing new content on a daily or weekly basis.
