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Lattes for Lunch

Blog Writer & Instagram Strategist

How to Create a Location Tag for Your Business on Instagram 2022

January 2, 2022 by Nicole

Need to create a location tag for your business on Instagram in 2022?

Well, of course, you do! Yes, even if your business does not have a physical location, we’ll get to talk about that as well!

Location tags are a great way for your business to gain visibility on Instagram. Not only through your own content – but through user-generated content!!

Let’s say your business does have a physical location, you are an amazing photography studio, local bakeshop, marketing agency, boutique, etc.

Your client/customer comes stops by your Instagrammable business and wants to brag on the amazing service/purchase that they’ve just received.

Amazing client creates a post talking about their experience and tags your location and your Instagram handle.

Congratulations – you’ve just won the user-generated content lottery! Something your business needs to thrive, grow, and be highly visible.

Why does your business need that user-generated content? And what’s the point of the ‘client brag’ if nothing other than referrals?

If you opened your business anytime within the last 10 years, you know it takes more than just good old-fashioned word of mouth to bring in the next client.

Your business needs a brand, an experience, and a solid marketing plan that builds your know-like- and trust factor. The true sweet spot.

People want to know, and like YOU – not just your business. They want to be able to trust you before willingly hand over their dollar to your business.

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We’ve just set the stage for the dramatic entry of: user-generated content!!

Having a previous (or current) client create content on your behalf is a little something we call user-generated content!! UGC comes with the golden ticket of social proof. 

Proof that someone just like them has already invested in you and it was so amazing they took the time to share their experience on Instagram.

User-generated content is one of the best ways to cut to the chase when building your know like and trust factor.

UGC creates social proof while also working to gain visibility for your business.

So how do you wave the magic want of gaining this amazing free content, visibility, and social proof?

Gaining user-generated content is paved with a few action items on your part.

Step number one is to make it easy for clients to post, and step number 2 is to incentivize their posts.

PS: incentivizing your clients UGC doesn’t have to come with a ‘post and receive a discount’ label.

Incentivizing your client’s posts about your business can be as simple as you re-sharing their post on your own account and talking about how great it was to work with them.

It requires that you provide them with an unforgettable experience or product (which I’m sure you are already doing), creating something that causes the desire to be photographed (think cute cafe, Instagrammable mural, or brides holding up signs that say ‘I said yes to the dress’) and yes creating your own geotag.

Having your own personal geotag that your clients and customers can use is a nice easy guidepost for them to create content on your behalf. It’s a nod to your business’s presence in the social space.

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Maybe your business doesn’t have a physical location, keep reading!

Ok so perhaps your business is 100% online and you run a community, membership, mastermind, group coaching, or even a directory.

Do you still need to create a location tag on Instagram?

Your business still needs that geo-tag, and I’ll tell you why!

How many times have you thumbed through Instagram stories to find the obligatory shot of an account you are following about to hop on their weekly Zoom call?

I know that I have personally created this exact content for collectives/group programs that I’ve been a part of.

You know what happens – there are typically too many members to tag in the space of time it takes me to take the photo and post before the call gets started.

Would it be easier to add in one geotag that cites the name of the group so that my followers can tap to find out more about what I’m taking part in….. yep.

Being part of an online community means staking your claim to that spot within your community, and that means tagging it and bragging it!

Creating a geotag for your online business gives your members the ability to quickly and easily create UGC.

Each time they do so, your business is now reaching a new audience via your client’s audience.

Now we are getting somewhere and the road is paved with everlasting gobstoppers.

Ready to create a location tag for your business on Instagram?

Here’s how:

  • Log in to your personal Facebook account via the mobile app for FaceBook (remember, FaceBook & Instagram are linked) 
  • Locations must be turned on, even if you only click ‘allow once’ 
  • Click ‘create new post’
  • Select check-in
  • Under ‘search’ type in the name of your business exactly as you wish it to appear, watch for spaces, capitalization etc.
  • Click search
  • Scroll all the way down to the bottom where ‘Add [Name You Just Typed in] has appeared
  • Choose the correct category for your business
  • Click either choose your location, or, If you are physically standing in your business while doing this, click ‘I’m here right now’
  • Fill in remaining information under ‘Create a Place’
  • Click create!!
  • Now dance around like Grandpa Joe after he miraculously healed when Charlie won the golden ticket [optional]
  • The next time you are ready to post on Instagram, you can click under add location to use your brand new geotag
  • Bonus step: Remind/Urge your followers to use the geo-tag when posting about your business

Need to create even more Instagram visibility for your business? While you’re here check out my 1:1 VIP Instagram Intensives here, or find out more about my done for you blogging package here!

Come say hi to me on Instagram @lattesforlunch!

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Filed Under: Instagram Tagged With: Brick and Mortar Business, Create Location Tag, Geotag, How to create a location tag for your business on Instagram 2022, Instagram, Instagram Geotag, Instagram Location Tag, Location Tag, Online Business

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▷𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝘃𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 ⤵️
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▷You can find this metric by clicking accounts reached from the previous step (under insights overview), and scrolling down to content reach!
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▷Pairing these analytics will give you some insight into the type of content that your audience is devouring!
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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

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▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

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▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

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PS: that is def a coffee stain on my white shirt because I’m human and sh*t happens 🤪

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#badassboss #bizcoach #bossbabeiga #bossbabequotes⠀⠀⠀⠀⠀⠀⠀⠀⠀
#bossladymindset #bossup #businesscoachingforwomen #ceomindset #followergrowth #growthmindset🌱#hashtagguide #hashtaghelp #hashtagstrategy #hashtagtraining #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#staybossyladies
▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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#businesscoachingforwomen #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #igexpert #inspiredtoimpact #instagramcoach #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instagramexpert #instagramstrategy #instagramstrategist #instagramtipsforbusiness #intentionalstrategy #introvertproblems #introvertstruggles #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediaexpert #socialmediamarketing #socialmediastrategytips #womanceomindset
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