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Lattes for Lunch

Blog Writer & Instagram Strategist

How to Get More Engagement on Instagram

February 9, 2021 by Nicole

Wondering how to get more engagement on Instagram?

If you are marketing your business on Instagram, having a steady flow of fast-acting, organic engagement is a must for growth!

‘Fast-acting engagement’ is engagement that it comes in rapid-fire directly after you hit post!

Building this type of engagement on your Instagram content comes from having a dedicated audience! One who is hanging on your every word and just waiting to consume your content.

It does not come from follow trains and engagement pods!

Not quite at the point of having this type of engagement on your Instagram content? 

It takes time, dedication and consistency to build up fast-acting engagement on Instagram.

Maybe you were kinda sorta on your way there but you hit a plateau.

If you feel like you have hit a growth plateau and you are still wondering how to get more engagement on Instagram, you might’ve been tempted to buy likes or even followers.

Hell – there are plenty of daily DMs from other accounts attempting to sell us likes and followers on a daily basis! 

Keep your hard earned money right where it is because purchasing likes and followers are no better than follow trains and engagement pods.

These tactics will do nothing for your business on Instagram outside of portraying a false sense of metrics. 

Those purchased likes and followers are from ‘click farms’ overseas and they aren’t your ideal clients.

So how do you get more genuine engagement on Instagram from your current followers, potential clients, or anyone with a beating pulse?

A few ways actually, and I’m going to break them all down in this post!

  1. Revisit your Engagement Strategy

When I hop on a strategy session call with my clients they often bring up a lack of engagement on their content as one of their key concerns.

My first question response to them is typically ….

Tell me a little bit about your current engagement strategy?

Sometimes the answer is usually along the lines of “What’s that”?  Or “Well I haven’t been that active lately” or even “I watch other Instagram Stories and answer their polls and questions”

Hold up and a big old ‘time out’ here!!!

Your first stopping point for how to get engagement on Instagram is by having an engagement strategy!

That means that your business has in it’s hands {or on a Google Drive, it’s all good} an in-depth, intentional, customized, and trackable engagement strategy!

Every engagement action you take within the app has to be done with purpose when you are attempting to grow your business on Instagram.

Building an outbound engagement strategy to up-level your business on Instagram.

Instagram is a social media app, we have to keep the social part of presence active in order for it to work.

  1. Creating Compelling Content

Does your content compel your audience to take an action with your business?

I’m not talking about using CTA’s, i’m not talking about selling to your audience.

I’m talking about creating high-value content that is so relevant to your audience that they are compelled to tack an action item with your business, without being told!

“Ok but yeah, I create content all the time”

I have no doubt that you do and I am sure you are aces at maintaining a presence on Instagram with your content.

But what value is that content to your audience? What are they walking away from your content not having known before?

What are they walking away from your content to think over, implement or take action on?

That is compelling content.

To compel someone with your content is to elicit an immediate reaction from them!

Your content has to resonate so deeply with your audience that it moves or inspires something inside of them.

Does every single piece of content that you put out have to be so high value and so compelling?

No, it doesn’t. In fact, it is purely exhausting to create at this level all the time. It’s much like having your foot on the gas, feeling like if you let up for one second, you’ll crash.

Still, wondering how to get more engagement on Instagram? Creating compelling content is the fastest way to get you there!

  1. Audit Your Hashtags

So uh, when was the last time you had an in-depth look at the hashtags you use for your Instagram content?

Your hashtags need major on-going TLC forever. 

Does that sound like an exaggeration? It’s not

Your hashtags have the full power of drawing in a new audience. 

A new audience that is going to decide the second they lay eyes on your content, whether or not they taking an engagement action.

Let me be the first to say, creating three sets of hashtags to dump into your planning app for reuse over & over again, not going to cut it.

If you want your hashtags to work for you by building engagement, you have to put in the time.

Your hashtags have to be relevant to your content every single time you post.

Ready to put in the time and stop asking how to get more engagement on Instagram?

Let’s up-level your Instagram Engagement while you are here, grab your copy of The Ultimate Guide to Instagram Engagement in my digital product shop!

Filed Under: Instagram Tagged With: Engagement Strategy, Guide to Instagram Engagement, How to get more engagement, Instagram Engagement

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▷Instagram analytics aren't big and scary!
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▷If you're wondering how to use Instagram's analytics to create content & track conversion, here are two of my favorites!
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▷𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝘃𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 ⤵️
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▷You can find this metric by clicking on insights from your Instagram business profile which will bring you to Insights Overview
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▷The second analytic is 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵 𝗯𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘆𝗽𝗲
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▷You can find this metric by clicking accounts reached from the previous step (under insights overview), and scrolling down to content reach!
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▷Pairing these analytics will give you some insight into the type of content that your audience is devouring!
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▷Poke around your analytics! It's not as scary as you think and you might just be surprised at what you find!
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▷Ready to put your analytics into a workable strategy?
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✅ Book your strategy session anytime (yes, even next year!)
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▷The time for ripped jeans & belly-baring tops h ▷The time for ripped jeans & belly-baring tops has long exited my life - and I'm fine with that 🤷🏻‍♀️

▷Did I have the know-how, drive, ambition, and passion back in my 20s to become an entrepreneur?

▷Absolutely the fuck not! I had my head in the sand and I was worried about all the wrong things and the wrong people 🤦🏻‍♀️

▷I believe that ambitious entrepreneurs should be celebrated at any age! 🎉

▷20s, 30s, 40s, 50s, 60s... - you can kick ass and take names at any age!

▷Don't ever look around this space and feel like you're too old to be here!

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Here's 50 of them, on the house, because my heart is for shopping small & supporting small businesses during the Holidays 🎄🎅🏽🎁
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷Click the link in my bio to grab my year-end offer, 📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 📢 it is packed with all the goods ⤵️
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ 1-Hour Strategy Session
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✅ Book your strategy session anytime (yes, even next year!)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Lifetime Access to The Ultimate Guide to Hashtags
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ The Ultimate Guide to Instagram Engagement 21 page ebook
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✅ BONUS: Hashtag formatting guide!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🚨 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 𝘄𝗶𝗹𝗹 𝗼𝗻𝗹𝘆 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗼𝘃 𝟮𝟲𝘁𝗵, 𝟮𝟬𝟮𝟭 🚨
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▷Have questions before you pick it up? Send me a DM! I love seeing those little notifications pop up! ♥️
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📲 📲 📲 📲 📲 📲 📲 📲
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#bizcoach #biztips #bossbabequotes #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #hashtagtraining #igcoach #igexpert #instagramcoach
#instagramcoaching #instagramengagementgrowth 
 #instagramengagementstrategist #instagramexpert
#instagramforbusiness #instagrammarketingtools #instagraminsights #instastrategy
#intentionalstrategy #onlinebusinesscoach #onlinemarketingstrategies #socialmediatips
▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

▷You can know what it takes to create amazing content, be present on Insta, and 𝙨𝙩𝙞𝙡𝙡 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 from working with a strategist!

▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

▷It's a hell of a lot easier when you work side by side with someone who can coach you through it! 👯

▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

▷Send me a DM for more info, or snoop around the links in my bio 👀 Either is cool!

PS: that is def a coffee stain on my white shirt because I’m human and sh*t happens 🤪

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#staybossyladies
▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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#businesscoachingforwomen #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #igexpert #inspiredtoimpact #instagramcoach #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instagramexpert #instagramstrategy #instagramstrategist #instagramtipsforbusiness #intentionalstrategy #introvertproblems #introvertstruggles #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediaexpert #socialmediamarketing #socialmediastrategytips #womanceomindset
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