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Blog Writer & Instagram Strategist

How to Hire a Blog Writer for Your Small Business

April 19, 2021 by Nicole

Wondering how to hire a blog writer for your small business? Not sure how it works, what is involved in outsourcing your blogging, or if it’s an appropriate use of your marketing budget?

Are you ready to start generating more referrals for your business and wondering if investing in your blogging is what will get you there? The answer to that is both yes and no.

Having a strong foundation for your business’s marketing plan will take more than just consistently blogging. It takes creating consistent high-value blogging content that is optimized for visibility to make you stand out to your ideal clients when they click enter on their search magnifier!

But the thing about effectively blogging for your business is that it’s not a take a break and come back to it when you can type of deal.

With social media, we can easily step away and unplug and come back a week later without having lost any momentum with our audience.

With blogging, you can’t skip a week of content and go back without losing momentum in your websites search ranking

At a minimum, your business should be creating high-value blog content on at least a once-per-week basis.

And that content that you are creating has to be bigger and better than that of your competitors, especially if you are trying to claw your way into the holy grail of ‘Google 1st’!

Maybe writing just isn’t your thing, or maybe the thought of adding another responsibility to your plate as a small business owner seems daunting. 

You can easily hire a blog writer for your small business who can handle the heavy lifting of not only writing weekly high-value content for your business but also making sure that your content is optimized so that your business is easily found on search engines such as Google!

Ready to skip to the part where you hire a blog writer for your small business? Click here to fill out the >>> contact form on my blogging page <<< and let’s schedule a time to chat!

Hire a blog writer for your small business, Lattes for Lunch, Blog Writer, Blog Writing, Outsource Blogging
lattesforlunch.com/blogging

When it’s time to hire a blog writer for your small business

Still not sure if it’s the right time to outsource your blogging?

Ask yourself if you are hoping to achieve the following for your business through blogging:

  • Generate organic traffic and referrals for your business through your own website
  • Create more visibility on search engines among your ideal clients
  • Build a consistent marketing plan that requires weekly content
  • Provide solutions & solve a problem through your content in order to establish trust in your brand
  • Grow your email marketing list

Your approach to hiring a blog writer for your small business

If you ticked ‘yes’ on two or more of those bullet points then, yes, it’s time to outsource your blogging!

So how do find a blog writer for your business and what should your approach be in hiring them?

Finding the right blog writer for your business can be done in two steps.

First, ask your network of business friends for a referral to an experienced blog writer who they have previously worked with.

Secondly, do your own Google search for blog writers with heaps of experience!!

If one of your goals is for your own business to be found on Google then it only makes sense to find an experienced blog writer who can get their own content populated by the search engines.

Here’s a quick tip: Google 1st will be full of paid ads so be sure to drill down into pages 2 & 3 as well!

Once you have found 2-3 blog writers that you feel might be a fit for your business, take the time to set up a short call with them.

Most creative industry business owners will offer a free 15 – 30 minute discovery call with you to make sure that you are a fit for them and they are a fit for you.

Come prepared with questions and be clear about what your business goals are through using their blog writing services.

Keep reading to find out if it’s time to hire a blog writer for your small business!

Ready to hire a blog writer for your small business? Here’s what you should be prepared for!

  • Communicate openly with each other about content & goals
  • Be in it to win it. Blogging is a long game, be prepared to commit to their services for up to a year
  • Keep a running list of topics relevant to your business that are not currently represented on your website
  • Be prepared to pay a monthly fee to an experienced blogger who can bring you the results you are looking for
  • Schedule time periodically to check in with each other on goals and to have a brainstorming session 
  • Ask them what is included in their services

The exact services provided by each blog writer will vary, but here are some of the key ingredients that should be included with each blog post that they create!

  • SEO Rich Content
  • SEO Keyword research
  • Blog post titled for SEO
  • Competitor Analysis
  • Images titled & alt tagged so that they are Pinterest & Google ready
  • Images formatted within the blog post
  • 300+ words of copy, formatted and edited
  • Calls to action added to each blog post, backlinked to your contact page & social channels where applicable
  • Any other applicable backlinks added to the post [for depicted vendors or affiliate marketing]
  • Internal search tags added to each post
  • Category set
  • Feature image selected & set
  • SEO plugin completed
  • Meta description optimized

Ready to take the next step and hire a blog writer for your small business? Click here to fill out the >>> contact form on my blogging page <<< and let’s schedule a time to chat!

Wondering how to hire a blog writer for your small business? Here is a list of things to prepare for & how to outsource strategically!

Filed Under: Blogging Tagged With: Blog Writer, Blog Writing for Small Business, Blogging Services, Hire a blog writer, How to hire a blog writer for your small business, Outsource Blogging

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▷If you're wondering how to use Instagram's analytics to create content & track conversion, here are two of my favorites!
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▷𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝘃𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 ⤵️
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▷You can find this metric by clicking on insights from your Instagram business profile which will bring you to Insights Overview
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▷The second analytic is 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵 𝗯𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘆𝗽𝗲
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▷You can find this metric by clicking accounts reached from the previous step (under insights overview), and scrolling down to content reach!
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▷Pairing these analytics will give you some insight into the type of content that your audience is devouring!
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▷Poke around your analytics! It's not as scary as you think and you might just be surprised at what you find!
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▷The time for ripped jeans & belly-baring tops h ▷The time for ripped jeans & belly-baring tops has long exited my life - and I'm fine with that 🤷🏻‍♀️

▷Did I have the know-how, drive, ambition, and passion back in my 20s to become an entrepreneur?

▷Absolutely the fuck not! I had my head in the sand and I was worried about all the wrong things and the wrong people 🤦🏻‍♀️

▷I believe that ambitious entrepreneurs should be celebrated at any age! 🎉

▷20s, 30s, 40s, 50s, 60s... - you can kick ass and take names at any age!

▷Don't ever look around this space and feel like you're too old to be here!

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Here's 50 of them, on the house, because my heart is for shopping small & supporting small businesses during the Holidays 🎄🎅🏽🎁
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷Click the link in my bio to grab my year-end offer, 📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 📢 it is packed with all the goods ⤵️
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✅ 1-Hour Strategy Session
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✅ Book your strategy session anytime (yes, even next year!)
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✅ Lifetime Access to The Ultimate Guide to Hashtags
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✅ The Ultimate Guide to Instagram Engagement 21 page ebook
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✅ BONUS: Hashtag formatting guide!
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▷Have questions before you pick it up? Send me a DM! I love seeing those little notifications pop up! ♥️
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📲 📲 📲 📲 📲 📲 📲 📲
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#bizcoach #biztips #bossbabequotes #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #hashtagtraining #igcoach #igexpert #instagramcoach
#instagramcoaching #instagramengagementgrowth 
 #instagramengagementstrategist #instagramexpert
#instagramforbusiness #instagrammarketingtools #instagraminsights #instastrategy
#intentionalstrategy #onlinebusinesscoach #onlinemarketingstrategies #socialmediatips
▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

▷You can know what it takes to create amazing content, be present on Insta, and 𝙨𝙩𝙞𝙡𝙡 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 from working with a strategist!

▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

▷It's a hell of a lot easier when you work side by side with someone who can coach you through it! 👯

▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

▷Send me a DM for more info, or snoop around the links in my bio 👀 Either is cool!

PS: that is def a coffee stain on my white shirt because I’m human and sh*t happens 🤪

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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