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Lattes for Lunch

Instagram Coach for Badass Womxn

Find the Right Hashtags for Your Business on Instagram

December 18, 2020 by Nicole

Ready to find the right hashtags for your business on Instagram? Ones that attract ideal followers and clients? Listen up!

Hi Friends, I’m Nicole and I spent years as an Instagram account manager hating the endless rabbit hole of hashtag searching.

Sourcing, testing, formatting, and then repeating the whole process over and over again for each piece of content.

In the end, it only left me question whether or not my efforts were actually working.

Putting ‘sets’ of hashtags together and then storing them in my planning app for reuse.

Those ‘sets’ were then perpetually re-used over and over again, only to find that my reach & impressions began to gradually decrease over time.

Maybe, just maybe,  you said ‘FTW’ and copied a set of hashtags from your arch-nemesis, just to see if your content would produce the same engagement results as theirs. Look, we’ve all been there.

Is any of this sounding familiar yet?


The thing is finding the right hashtags for your business on Instagram is not a “one and done” process because hashtags are constantly growing, evolving, changing, and even dying.

That’s exactly why those preformatted sets of tags in planning apps seemingly stop working over time, and that’s why finding the right hashtags for your business on Instagram feels like a never-ending egg hunt with no hollow chocolate bunny prize at the end.

Over the years, I learned to pick up on the key factors needed to make an individual hashtag successful in boosting a business’s visibility on Instagram.

I used those key factors to develop my own proven method which allowed me to easily source & format hashtags for any business.

Bazinga, I was on to something!

There went all the hashtags frustration and here came up-leveled reach and not dreading posting because I knew I had to go on a hashtag hung.

So what is the big secret to find the right hashtags for your business on Instagram?


Here is an exercise to help you find the right hashtags for your business on Instagram!

Starting from absolute scratch? Or maybe your business is just in desperate need of a hashtag refresh; I want you to think of the most literal description of your business, one that covers exactly what you do!

If you are a website designer who works exclusively with WordPress, your description would be #wordpressdesigner.

Are you a wedding photographer based in Miami? Your descriptive hashtag would be #miamiweddingphotographer. 

Come up with 5 descriptive hashtags before you even open up Instagram!

Once you have your 5 tags listed, open up Instagram!

Click over to the magnifier under the ‘tags’ option and begin typing out your first hashtag! Do not type out the whole tag, leave off the last 3-4 letters.

As you being typing out your first hashtag; you’ll notice suggested hashtags begin to populate in the search results underneath.

The order in which the hashtags will begin to populate results will be:

  • The tag you’ve just typed in
  • The next most popular tag that relates to your tag,
  • The second step will repeat for each tag listed above it in the search

Typically the hashtag with the highest volume of uses and most popular uses will be right at the very top!

The key points you want to look for here are:

  • The total volume of uses {if the tag has over 1-2 million uses, it’s a no go!}
  • Which hashtags populate under your chosen hashtag, are they also applicable to your business? Put them on your list!

After you’ve gathered the information from the above two bullets, finish typing out the rest of your descriptor hashtag as you had intended.

Once the content for your descriptor hashtag has populated ‘top’ and ‘most recent posts’, you want to investigate a bit more!

What type of content lies under the ‘top’ section for this tag? Is it in line with the ‘top dogs’ of your niche?

Now click over to the most recent posts under this hashtag!

What type of content is residing under most recent posts?

Does it look like a sea of folx offering somewhat similar products or services (even if their branding is completely different than yours)?

Getting a quick overview of the content that is being produced under your descriptor hashtag will tell you if you are ‘in the right place’.

Some descriptor tags will be littered with businesses already operating from your niche.

Other tags will be a disjointed sea of mish-mash content.

The disjointed tags will look like a spam bomb just exploded all over the screen of your phone (don’t worry, you’ll know it when you see it!)

Repeat this exact process for the remaining four hashtags that you wrote down from the beginning of the exercise.

You can also repeat this exercise for any hashtags that you’ve discovered from the suggested list.

Want to grab hand-picked niche-specific hashtags to boost your reach & impressions among your ideal clients on Instagram?

Click here to grab a copy of >>> The Ultimate Guide to Hashtags <<<<

Filed Under: Instagram Tagged With: Find Hashtags, Hashtags, How to Find Hashtags, Instagram for Business, Instagram for Business Hashtags

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📲I help badass womxn up-level their biz on Instagram with any size audience
#️⃣Hashtag Strategist
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Nicole | Instagram Coach
▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗲𝗲𝗱?
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👉🏾Focus 1st on creating content that is value-packed
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👉🏾Note you have less time to capture your audience in the scroll {about 2.5 seconds} so that info has to be right upfront 👀
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👉🏾Focus 2nd on creating content that connects you to your audience
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▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝗶𝗲𝘀?
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👉🏾Focus 1st on creating content that connects you to your audience
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👉🏾Focus 2nd on creating content that shares value & sells
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▷When I say value-packed, I mean 'your audience will not find this info anywhere else and even if they did it wouldn't matter because in their mind you are already their go-to person' 😉
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▷The kind of content your audience saves because it is so jam-packed with value that they want to take action on it!
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▷I'm hosting a live 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 on Feb 22nd showing you the ins and outs of 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗿𝗮𝗰𝗸𝘀 𝘂𝗽𝘀 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺!
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▷Grab your spot via the link in my bio for just $37!
▷𝗗𝗠𝘀! 𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗵𝗮𝘁!🙄

▷The second I put '𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗮𝗰𝗵' in my bio - my DMs opened up a whole new world

▷I met some amazing biz owners in the DMs that I was able to connect with over the last year

▷Not in an 'oh nice to know you' kind of way either, no no

▷In an I've referred their business, I've been asked to speak at summits & inside private coaching communities, I've purchased from them, I've subscribed to their mailing list, I look forward to our chats together, kind of way

▷With all of those fantastic things, there is a flip side to the coin

▷I've been straight up cold pitched more times than I can count, I've received the same bot DMs as you asking me if I'd like to buy likes & followers, and of course, the dreaded faux '𝘀𝘂𝗴𝗮𝗿 𝗱𝗮𝗱𝗱𝘆' accounts that emerged in 2020 {what is their deal anyway?! 🙅🏻}

▷But the absolute friggin' worst damn DMs are the ones 𝘵𝘩𝘪𝘯𝘭𝘺 disguised as wanting to get to know me & my business

▷The accounts that show up in the DMs without a follow or any prior content engagement {in either direction} and ask me to tell them what I do and a "little about my business" - when we all know damn well that 1️⃣) that info is in the bio 2️⃣) they are searching out a 'sore' spot in order to sell a solution

▷I always politely reply with a 'thanks for connecting' one-liner and it ends there

▷Creeping into someone's DMs & 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱𝗹𝘆 asking them personal questions about their business without so much as a follow {or even a clue for that matter} in order to "sell them", is entirely predatory - 𝗜 𝘀𝗮𝗶𝗱 𝗶𝘁!

▷There is a way to build connections with others on IG via DM {or following or content engagement or mutual connections} - that is genuine! But it takes time, understanding, and goodwill 💖✨

▷DMs! Talk to me 👇🏾
▷This one is going to ruffle some feathers, but ▷This one is going to ruffle some feathers, but what the hell right? 🐣
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▷I have never created an ICA
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▷Not once, ever, never in my business
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▷Not when I was exclusively working with the wedding industry
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▷Not when I paid for a live training and the coach stopped us all to create an ICA, {oopsie 😁}
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▷As a marketer, I understand the mentality behind it, and if it works for you to hone in on an ICA to better target your marketing, that's totally cool - but it's just not for me
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▷"𝘽𝙪𝙩 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙣𝙮𝙤𝙣𝙚 𝙡𝙞𝙠𝙚 𝙩𝙝𝙖𝙩 𝙉𝙞𝙘𝙤𝙡𝙚?"
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▷Oh, I'm so glad you asked! 😏
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▷I don't think of 'niching down' as creating an ICA or targeting a specific person who shops at a specific store, who orders coffee X times per week, and then matching it to a stock photo of said person
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▷I think of 'niching down' in my business through my messaging and the way I solve a problem with Instagram Marketing, also known as ✨𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴✨
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▷Attraction marketing focuses instead on drawing in potential clients to your brand through your output 💘
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▷Do you use attraction marketing in your business?
▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼 ▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝗻𝗲𝘄 𝗱𝗼𝗼𝗿𝘀 😯
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▷Aka using the same exact Instagram strategy over and over again times infinity 🔃 is not going to glow-up your business ✨
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▷For sure you can stick with the same strategy if it is consistently bringing your business results and growing you in the right direction
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▷But if you are doing {or not doing} the same thing over & over with ZERO to little results, it's time to be honest about the last time you took a cold hard look at that strategy 👀
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▷Ask yourself if what you are doing is out of the 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 that you've built around it 😯
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▷Fear of showing up on video?
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▷Not wanting to change your posting schedule?
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▷Sticking with the same bio or hashtag strategy? 😏
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▷All of these seemingly small items add up to massive impact on Instagram!
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▷I have an abundance ✨ of resources in my bio to help you level-up your business on Instagram from FREE all the way to paid$$!
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▷Have you been putting off making massive changes to your social strategy?
▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁 ▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝘁𝗶𝗺𝗲𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗵𝗮𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? 𝗞𝗲𝗲𝗽 𝗿𝗲𝗮𝗱𝗶𝗻𝗴!
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▷Do you find yourself obsessing about ‘numbers’ on Instagram? Ditch tracking the likes & followers!
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▷Track your Reach & Impressions! ✨ 🙌🏾
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▷Reach is the total number of users who have viewed your content
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▷Impressions are the total number of times your content was viewed by those accounts
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▷Impressions are typically higher than reach because the same users have been served your content multiple times {𝘁𝗵𝗶𝘀 𝗶𝘀 𝗴𝗼𝗼𝗱! 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀!}
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▷It takes an average of 7x for a user to experience your content before making a deci$ion about your brand 😨
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▷If you are on a business account, you can check the reach & impressions via the insights on each one of your feed posts {I'm patiently waiting for this to roll out across Reels 👀 } or you can check your overall reach & impressions via the insights in your account
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▷Want to know the average amount of times a user has experienced your content? Divide your total impressions by your total reach! Track this weekly!
▷𝟱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗮𝗽𝘁𝗶𝗼𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗶𝗽𝘀!
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▷No. 1 Make your message clear!
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▷Keep it crystal freaking clear - your reader has to know who your message is intended for! How does that stand out in your caption? How does your reader know they are in the right place?
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▷No. 2 Make it Consumable!
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▷How easy is it to take in your message? Whether long, short broken out by emojis, or line by line - how does your caption translate in the 'scroll hole'?
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▷No. 3 Hashtags in the comments!
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▷Yes, Hashtags 100% still work in the comments. Hide those suckers from your audience!
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▷Big lumps of hashtags in the caption distract from your message and your value
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▷No. 4 Keep it niched!
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▷Stay in your zone of genius! Don't confuse your audience with new topics outside your niche just because they are the latest thing that everyone can't stop talking about!
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▷No. 5 Add in a sense of urgency!
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▷Why does your potential client need your product or service right now?
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▷If you are not selling a time-sensitive product or service, how can you invite your audience to take the next step with your business - right now?
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▷I have a theory that business owners either love or loathe writing Instagram captions with no in-between 😂
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▷Do you love❤️ or loathe 😡  writing your captions?
▷How to engage in brackets of 5, 10, or 15 minut ▷How to engage in brackets of 5, 10, or 15 minutes!
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▷Find your time bracket and choose one action from the list that fits your current needs!
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✅ 5 Minute Engagement Guide
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▷Reply to DM's
▷Like the most recent comments on your content
▷Like the most recent post(s) of your biz friends
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✅ 10 Minute Engagement Guide
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▷Like & reply to the most recent comments on your content
▷Create two new slides for Instagram Stories that ask specific leading questions
▷Engage with new content under the hashtags of your ideal clients, follow 2 new accounts
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✅ 15 Minute Engagement Guide
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▷Send DM's & Follow-ups
▷Engage with content from the accounts that last engaged with you
▷Engage with new content you've found under hashtags, follow 3 new accounts
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▷The way we DM, Comment, Like, and Follow on Instagram is unlike any other platform. How much more invasive does it feel when someone sends us a FB message vs sending us a reaction to our Instagram Story? 🤯
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▷Engaging on Instagram is a non-negotiable for increasing reach & visibility, and making sales
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▷After managing & growing the back end of Instagram business accounts for 2+ years I put together all of my engagement strategies in my 22-page 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
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▷Tap the link in my bio to get yours for only $47
▷Here's what we know about Hashtags!
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▷Recent posts are still hidden in the U.S. but remain visible in other countries {Canada, U.K., Australia, New Zealand - thank you to my friends in these countries for confirming! 🙂 }
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▷𝗧𝗼𝗽 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗻𝗲𝘄 & 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁!
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▷This should be a 𝗛𝗨𝗚𝗘 push for you to uplevel your hashtags and use 𝗡𝗜𝗖𝗛𝗘 specific tags to boost your business's content!
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▷Instagram's new keyword search feature is working together with hashtags
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▷How to appear in the keyword search - ex: if you caption a photo 'drip cake' and use #️⃣ dripcake then your content will appear in the search!!
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▷When the platform you are using to market your business undergoes a massive shift, do you get aggravated and take a step back or do you move forward full force barrel assing your way through with purpose and no excuses? 😏
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▷Tap the link in my bio to grab your copy of The Ultimate Guide to Hashtags ✨
▷I'm not going to sugar coat it - when most rece ▷I'm not going to sugar coat it - when most recent posts went down, I felt an overwhelming sense of dread 😔
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▷What were my options?
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▷Stop and wait until most recent posts came back 🚫
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▷Keep pushing forward ✅
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▷A slew of my competitors also began launching their year-end products at the same time as me
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▷What were my options?
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▷Let the imposter syndrome wash over me 🚫
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▷Keep pushing forward ✅
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▷Is it *easy* to always make the choice to keep pushing for our business allthedamntime? Hell no
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▷It's a constant field full of landmines like mindset, imposter syndrome, and finding the harmony of what works best
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▷But I'll let you in a secret; the more we push forward, the easier it becomes
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▷The noise quiets, and the landmines that you were previously dodging at every single step, become scattered the more miles you put behind you
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✅ Yes you can still post using hashtags and increase your business's visibility
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🚫 No, nobody knows without a doubt whether or not most recent posts under hashtags will return in the U.S. {It's all 100% speculation at this point}
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✅ Yes hashtags work together with Instagram's new Keyword feature to increase your reach & visibility 😱 
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▷Ready to skyrocket your reach & visibility on Instagram?🚀
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▷I've spent the last 3 years as an Instagram account manager putting together a proven method to increase the reach & impressions of any business on Instagram
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▷I put together 📲𝗧𝗵𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗕𝘂𝗻𝗱𝗹𝗲 {have a looky-loo via the second link in my bio 😉} which is the exact digital product you need to increase your reach & impressions on Instagram. The bundle comes with ready a 15 page, ready to implement engagement guide, and over 2k tested hashtags in 36 niches 😱
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