How do you write Instagram Captions for Photo Booths?
You have the fun photos & strips from your latest event – now it’s time to post them on Instagram.
Stuck on how to build captions that will: draw in new clients, convey your value, build your know-like-trust factor and actually sound interesting, fun and exciting?!
Phew – that was a mouthful!
Here’s the deal, writing the perfect Instagram caption is a constant mix of elements that can feel overwhelming, unexciting, and at above all, daunting.
Instagram is one of the fastest-growing social media outlets of all time so keeping your business’s presence alive and well within the app has become a fundamental building block of marketing.
Of Instagram’s over 1 billion users, over 110 million of them are located in the U.S..
Ignoring Instagram as a valuable marketing tool will not make your caption woes disappear, but working through them with these caption tips for Photo Booth companies tips just might!
Writing compelling Instagram Captions does wonders in booking new clients, growing your audience, building authority, and positioning yourself as a go-to Photo Booth company in your local market.
I’ve put together a few hard & fast rules for writing Instagram Captions for Photo Booths in this post, and I’m going to kick it off with the what not to do’s
Here are my top 4 major ‘no-nos’ of writing Instagram Captions for Photo Booths:
This didn’t gain the number one spot without reason!
Quoting lyrics from a song in your Instagram captions can be an easy ‘go-to’ when you are feeling stuck.
A quick google search of Instagram captions will yield page after page of this exact advice.
Try to avoid it at all costs, and here’s why!
It conveys absolutely nothing personal about the experience that your business strives to bring to your clients.
And yes, as a Photo Booth, you are unique in providing an experience-based service.
Quoting songs in your feed comes off as a half-hearted attempt to fill your feed.
It doesn’t portray what was special about the particular photo you are sharing, or the unique aspect of your service that you bring to an event.
Your goal is to avoid missed opportunities and to focus on connecting with a new audience, or better yet, a new paying client!
Ever throw one of these in your Instagram Captions?
‘Walking into (Monday, Friday, The Weekend) like…. ‘
‘Twirling into the week like……’.
How many times have we come across this exact Instagram caption regurgitated in our feed, one after the other?
Reusing popular quotes or trending phrases that do not pertain directly to your business does not deepe your brand’s connection to anything or anyone.
Let’s assume for a moment that a potential client found you through a niche based hashtag (#winning!), would you feel comfortable knowing that a trending quote was their first experience of your brand?
My guess is a hard no.
Your company is part of the party at an event!
Now is the time to shine and show that off and reaffirm your value.
This one is a doozy.
Posting a photo or graphic with no caption, at all.
Phew – did you feel that tumbleweed just roll right on by?
Your post is the hook and your caption is the bait, they work in tandem and never alone.
Posting to your Instagram feed without a well-written caption will leave your audience guessing what you were attempting to accomplish by sharing this particular post….
Say, what were you attempting to convey to your audience anyway?
There is no way to know what was special about this event, your client, your service or your experience.
Your post will be DOA leaving no room for engaging comments, saves, shares, or piqued interest that converts into clicks to your bio or website.
A feed post with a caption that says ‘Dates Available’ or ‘Contact me now to book’
Straight up selling in your caption just straight up doesn’t work.
How many times have you personally purchased something from Instagram that said ‘DM Me Now To purchase’?
I’m guessing zero.
How many times have you booked a new client after posting ‘DM Me Now to Book’
Using your calls to action as stand-alone captions is a major Instagram caption faux pas.
Calls to action are not meant to be used as captions.
And when calls to action are used in captions, they should be used sparingly, makes sense right?
Attempting to cut to the chase by using sales-driven captions will cause your audience to scroll by faster than I can turn on Netflix for a mindless binge at the end of a long day.
The super-quick ‘I can’t scroll by fast enough’ just lost your business post engagement.
That lost post engagement in turn lost visibility, and now it’s sitting on your feed unseen leaving you to wonder if you should archive it and leave Instagram forever.
Before you leave Instagram to go kick rocks and wonder why in the hell this marketing app seems to work for everyone except you, take heart!
Crafting a crazy awesome high converting kick-ass caption is firmly within your grasp, and I’m going to show you how.
Now that we’ve covered what not to do when it comes to writing Instagram Captions for Photo Booths, let’s go over the absolute Must Do’s!
Your business has a mission and a purpose, you started your Photo Booth business for a reason and you serve a specific niche in a specific location.
Be open about to sharing that mission when it comes to your Instagram Captions!
Sharing your mission reaffirms the value of your business and let’s potential clients know that they are in the right place and that you are the right person for their event!
The great thing about sharing your mission through your Instagram Captions is that it is an evergreen topic.
You can share your mission over and over again, and the topic will never sour (unless of course your mission changes).
Set a caption with the mission of your business on autopilot and post it every 20-30 days on Instagram! Rearrange the wording if you are concerned with the caption going ‘stale’ and include a fun call to action or engagement building question at the end!
What is included in your brand experience?
Do you offer complimentary photo strips if a client books a specific amount of hours?
Are custom props provided or easily sourced?
What about guest books, backdrops, photo booth attendants, your ability to blend your photo booth into their event without taking up too much space, and not to mention the high vibe fun you bring with you?
Humblebrag on it!
Tell your audience all that and a bag of chips! (I know this phrase is so 90s but can we bring it back please?)
For many clients booking a photo booth is an experience and a favor to their guests. Other potential clients may think that hiring a photo booth for their event seems like a frivolous expenditure.
It is a-ok to put your service and experience in the spotlight and tell the world what they are gaining (or missing out on) by booking with you!
When should your potential clients begin their search for a Photo Booth?
What do they need to know about the booking process?
How easy is it for them to find you, check the date of their event and solidify that you will be the one arriving?
What about those custom props and arrays of backdrops you boasted in your inventory? How do you work with them to choose the right fit for their event?
Take a look at your FAQs or think back to the last few conversations you’ve had with clients or even potential clients that didn’t book.
What were their concerns? How did you work to alleviate their concerns and move them into a buying decision?
Now, how do your Instagram captions work to educate those clients from the moment they find you?
You’re putting the focus on the value you bring to the table but connecting with your audience on a personal level is super crazy important!
Let’s not forget – it’s all about your clients!
Writing Instagram Captions for your Photo Booth company is about you, your value, and the experience you bring.
But really – it’s about how that works for your client’s needs!
Is there something special about the venue or date they chose for their event?
Does the event have a fun theme like neon Dinosaurs?
Keying into the small details that ignite their excitement about the upcoming event shows your impeccable attention to detail! It also your ability to connect with your clients, and the focus you have for each event you work!!!
Have you ever heard the phrase, “People buy from people”
Yes, yes you have!
You are people and chances are that you also buy amazing products and services from other people, so I rest my case.
As a small business owner, your marketing should aim to build the all too important know, like, and trust factor.
Whether you run your Photo Booth company solo or with a team, it still means putting yourself face first and caption first when it comes to Instagram (yes, even if you don’t have a personal brand per se)
First, decide how much of ‘you, you feel comfortable sharing.
Choose 3-5 specific themes or topics about yourself that you feel comfortable re-visiting over and over again.
Your topics can be anything ranging from your family life, personal hobbies, or a passion project of yours!
Talk to your audience, not at your audience.
Show your audience how much alike you are by opening up the doors to your personal life and inviting them in!
You should now have an idea of how to speak to your audience, and how not to speak to your audience it’s time to get a move on!
Feeling inspired? Crack open that planning app of yours and write out your next 3 Instagram captions for your Photo Booth company!
Now if you really want to step up your Instagram game, grab a copy of >>>> The Ultimate Guide to Instagram Engagement <<<< while you’re here!