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Lattes for Lunch

Instagram Coach for Badass Womxn

Instagram Captions for Wedding Photographers

February 11, 2020 by Nicole

Writing Instagram Captions for Wedding Photographers has become the cornerstone of my business!

As visual artists wedding, photographers often struggle with putting into words the moment long after it’s been captured.

They’ve got the gorgeous photos – now it’s time to post them on Instagram.

Stuck on how to build captions that will: draw in new clients, convey your value, build your know like and trust factor while actually sounding interesting?

Phew – that was a mouthful!

Crafting the perfect Instagram caption is a constant mixed bag of elements that can feel overwhelming, unexciting and at above all, daunting.

It tends to be one of the first things we dread when it comes to Instagram Marketing.

Which is usually promptly followed up with procrastination.

Instagram is one of the fastest-growing social media outlets of all time so keeping your business’s presence alive and well within the app feels like a fundamental building block of marketing.

Of Instagram’s over 1 billion users, over 110 million of them are located in the U.S.

Ignoring Instagram as a valuable marketing tool will not make your caption woes disappear, but working through them with the tips in this post just might!

Let’s get back to that mixed bag, shall we?

Crafting Instagram Captions that work for you can do wonders in booking new clients, growing your audience, building authority, and positioning yourself as a go-to in your niche.

I’ve put together a few hard and fast rules for writing Instagram Captions for Wedding Photographers in this post, and I’m going to kick it off with the what not to do’s

Here are my top 4 major ‘no-nos’ of writing Instagram Captions for Wedding Photographers:

1) Quoting a Song

This can be an easy ‘go-to’ when you are feeling stuck in the mud. 

A quick google search of ‘Instagram captions for wedding photographers’ will yield page after page of this exact advice.

Try to avoid it at all costs, and here’s why!

It conveys absolutely nothing personal about the experience that your business strives to offer your couples.

Copying or quoting a song comes off as a half-hearted attempt to fill your feed. 

You are missing out on portraying what was special about this particular couples wedding day (and I’m sure there were many special moments).

You’ve just missed another opportunity at connecting with a new audience, or better yet, a new client!

2) Re-using a Popular or Trending Phrase

Ever throw one of these in your Instagram Captions?

“Walking into the weekend like….”

“Twirling into the week like……”

How many times have we come across this exact caption regurgitated in account after account?

Reusing popular quotes or phrases that do not pertain directly to your business is yet another missed opportunity of deepening your brand’s connection and booking new clients.

What about connecting with a new audience? 

Let’s assume that a potential client found you through a niche based hashtag, would you feel comfortable knowing that phrase was the first thing they read on your account? 

My guess is – hard no.

3) Saying Nothing

Writing no caption, at all, does nothing to further your Wedding Photography’s Instagram Marketing gameplan.

Posting a photo without a caption will leave your audience guessing what you were attempting to accomplish by sharing this particular photo…. Say, what were you attempting anyway?

There is no way to know what was special about this moment that you worked to capture, how you captured it, where you captured, who this couple is.. you get the idea!

Your post dies right where it was found leaving no room for engaging comments by those who found it!

4) Contact me to Book Now!

Straight up selling in caption after caption with no build-up, just plain doesn’t work.

How many times have you purchased something from Instagram that said ‘DM Me Now To purchase’? Probably zero.

How many times have you booked a new client after posting ‘DM Me Now to Book’

Also probably zero.

Calls to action are not captions, and when used in captions, are to be used sparingly, make sense?

Straight selling in captions will cause your audience to scroll by faster than I can turn on Netflix at the end of a long day.

That scroll-by just lost your post engagement, which in turn lost visibility.

Now that post is sitting on your feed, hapless and alone, leaving you wondering if you should archive it and leave Instagram forever.


Before you leave Instagram in your best Charlie Brown ‘all I got was a rock‘ dismay, take heart!

Crafting an awesome super duper kick-ass caption is firmly within your grasp and I’m going to show you how.

Now that we’ve covered what not to do when it comes to writing Instagram Captions for Wedding Photographers, let’s go over the absolute Must Do’s!

1) Share Your Mission

Your business has a mission and a purpose!

You started your wedding photography business for a reason and you serve a specific niche in a specific location. If you are a wandering destination photographer, also cool and also still full of purpose!

Be open about your mission when it comes to your Instagram Captions! 

Sharing your mission reaffirms the value of your business and let’s potential clients know that they are in the right place.

The great thing about sharing your mission through your Instagram Captions is that it is an evergreen topic.

You can share your mission over and over again, and the topic will never sour!

Set a caption with the mission of your business on autopilot and schedule it to go live every 20-30 days on Instagram!

Rearrange the wording if you are concerned about the caption going stale and be sure to include a fun call to action at the end!

2) Share Your Brand’s Experience

What is included in your brand experience?

Do you offer a complimentary engagement shoot or bridal portraits?

Are you known for your ability to capture golden hour no matter the season?

Do you scout your couples venue or location in advance so you can compile the best spots for composition and light?

Humblebrag on yourself! Tell your audience all that and a bag of chips! (I know this phrase is so 90s but can we bring it back please?)

For many couples, wedding photography is a big portion and investment of their wedding day budget.

It’s also one of the few things they will cherish long after their wedding day has passed.

It is a-ok to put that experience in the spotlight and tell the world what goes into the experience that they are investing in!

3) Share Your Process

When should your potential couples begin their search for a wedding photographer?

How many months in advance do you typically book your wedding photography clients?

What is your cutoff date for booking last-minute weddings? Is it 60 days before the date of the wedding, or 30 days before the date of the wedding?

What about the delivery day?

How long does it take you to edit, and how long after the wedding day can your couples expect to receive their gallery?

Do you meet with your couples in person to go over printing options or can couples expect to receive their gallery via email?

How can your Instagram captions work to educate couples who are in the beginning stages of their wedding planning process?

What faq’s do you receive from inquires that you can decipher right in your Instagram captions?

What do they need to know about what is forthcoming in the process of working with you?

All of these swirling questions and answers can be constructed into amazing Instagram captions!

4) It’s All About Your Couples

While putting the focus on the value you bring to the table and connecting with your audience on a personal level is super–crazy–important, let’s not forget – it’s all about your couples!

Tell their love story when you share their photos!

Is there something special about the date of their wedding or the venue they chose? What about the bond they share? Do they have tons of inside jokes or a shared affinity for Dinosaurs?

Keying into the small details that ignites their love story and sharing them with your audience shows your impeccable attention to detail, your ability to connect with your clients, and the focus you have for each individual couple that you work with!

5) Sometimes it’s About You

Have you ever heard the phrase, “People buy from people”  Yes, yes you have because you are people and chances are that you also buy amazing products and services from other people, soooo….. I rest my case.

As a small business owner, your marketing should aim to build the all too important know, like, and trust factor.

If you run your business solo or with a small team, that means putting yourself face first and caption first when it comes to Instagram (yes, even if you don’t have a personal brand per se)

First, decide how much of your personal life you feel comfortable sharing. Then chose 3-5 specific themes or topics that you feel comfortable re-visiting over and over again. Your topics can be anything ranging from your family life, personal hobbies, your daily walks, or a passion project of yours!

Talk to your audience, not at them.

Invite them in, show them how much you are alike by opening up the doors to your personal life and inviting them in

Filed Under: Instagram Tagged With: Caption Writing, Instagram Captions, Instagram Captions for Wedding Photographers, Instagram Marketing

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Nicole | Instagram Coach
▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗲𝗲𝗱?
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👉🏾Focus 1st on creating content that is value-packed
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👉🏾Note you have less time to capture your audience in the scroll {about 2.5 seconds} so that info has to be right upfront 👀
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👉🏾Focus 2nd on creating content that connects you to your audience
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▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝗶𝗲𝘀?
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👉🏾Focus 1st on creating content that connects you to your audience
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👉🏾Focus 2nd on creating content that shares value & sells
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▷When I say value-packed, I mean 'your audience will not find this info anywhere else and even if they did it wouldn't matter because in their mind you are already their go-to person' 😉
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▷The kind of content your audience saves because it is so jam-packed with value that they want to take action on it!
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▷I'm hosting a live 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 on Feb 22nd showing you the ins and outs of 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗿𝗮𝗰𝗸𝘀 𝘂𝗽𝘀 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺!
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▷Grab your spot via the link in my bio for just $37!
▷𝗗𝗠𝘀! 𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗵𝗮𝘁!🙄

▷The second I put '𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗮𝗰𝗵' in my bio - my DMs opened up a whole new world

▷I met some amazing biz owners in the DMs that I was able to connect with over the last year

▷Not in an 'oh nice to know you' kind of way either, no no

▷In an I've referred their business, I've been asked to speak at summits & inside private coaching communities, I've purchased from them, I've subscribed to their mailing list, I look forward to our chats together, kind of way

▷With all of those fantastic things, there is a flip side to the coin

▷I've been straight up cold pitched more times than I can count, I've received the same bot DMs as you asking me if I'd like to buy likes & followers, and of course, the dreaded faux '𝘀𝘂𝗴𝗮𝗿 𝗱𝗮𝗱𝗱𝘆' accounts that emerged in 2020 {what is their deal anyway?! 🙅🏻}

▷But the absolute friggin' worst damn DMs are the ones 𝘵𝘩𝘪𝘯𝘭𝘺 disguised as wanting to get to know me & my business

▷The accounts that show up in the DMs without a follow or any prior content engagement {in either direction} and ask me to tell them what I do and a "little about my business" - when we all know damn well that 1️⃣) that info is in the bio 2️⃣) they are searching out a 'sore' spot in order to sell a solution

▷I always politely reply with a 'thanks for connecting' one-liner and it ends there

▷Creeping into someone's DMs & 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱𝗹𝘆 asking them personal questions about their business without so much as a follow {or even a clue for that matter} in order to "sell them", is entirely predatory - 𝗜 𝘀𝗮𝗶𝗱 𝗶𝘁!

▷There is a way to build connections with others on IG via DM {or following or content engagement or mutual connections} - that is genuine! But it takes time, understanding, and goodwill 💖✨

▷DMs! Talk to me 👇🏾
▷This one is going to ruffle some feathers, but ▷This one is going to ruffle some feathers, but what the hell right? 🐣
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▷I have never created an ICA
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▷Not once, ever, never in my business
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▷Not when I was exclusively working with the wedding industry
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▷Not when I paid for a live training and the coach stopped us all to create an ICA, {oopsie 😁}
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▷As a marketer, I understand the mentality behind it, and if it works for you to hone in on an ICA to better target your marketing, that's totally cool - but it's just not for me
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▷"𝘽𝙪𝙩 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙣𝙮𝙤𝙣𝙚 𝙡𝙞𝙠𝙚 𝙩𝙝𝙖𝙩 𝙉𝙞𝙘𝙤𝙡𝙚?"
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▷Oh, I'm so glad you asked! 😏
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▷I don't think of 'niching down' as creating an ICA or targeting a specific person who shops at a specific store, who orders coffee X times per week, and then matching it to a stock photo of said person
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▷I think of 'niching down' in my business through my messaging and the way I solve a problem with Instagram Marketing, also known as ✨𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴✨
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▷Attraction marketing focuses instead on drawing in potential clients to your brand through your output 💘
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▷Do you use attraction marketing in your business?
▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼 ▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝗻𝗲𝘄 𝗱𝗼𝗼𝗿𝘀 😯
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▷Aka using the same exact Instagram strategy over and over again times infinity 🔃 is not going to glow-up your business ✨
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▷For sure you can stick with the same strategy if it is consistently bringing your business results and growing you in the right direction
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▷But if you are doing {or not doing} the same thing over & over with ZERO to little results, it's time to be honest about the last time you took a cold hard look at that strategy 👀
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▷Ask yourself if what you are doing is out of the 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 that you've built around it 😯
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▷Fear of showing up on video?
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▷Not wanting to change your posting schedule?
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▷Sticking with the same bio or hashtag strategy? 😏
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▷All of these seemingly small items add up to massive impact on Instagram!
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▷I have an abundance ✨ of resources in my bio to help you level-up your business on Instagram from FREE all the way to paid$$!
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▷Have you been putting off making massive changes to your social strategy?
▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁 ▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝘁𝗶𝗺𝗲𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗵𝗮𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? 𝗞𝗲𝗲𝗽 𝗿𝗲𝗮𝗱𝗶𝗻𝗴!
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▷Do you find yourself obsessing about ‘numbers’ on Instagram? Ditch tracking the likes & followers!
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▷Track your Reach & Impressions! ✨ 🙌🏾
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▷Reach is the total number of users who have viewed your content
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▷Impressions are the total number of times your content was viewed by those accounts
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▷Impressions are typically higher than reach because the same users have been served your content multiple times {𝘁𝗵𝗶𝘀 𝗶𝘀 𝗴𝗼𝗼𝗱! 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀!}
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▷It takes an average of 7x for a user to experience your content before making a deci$ion about your brand 😨
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▷If you are on a business account, you can check the reach & impressions via the insights on each one of your feed posts {I'm patiently waiting for this to roll out across Reels 👀 } or you can check your overall reach & impressions via the insights in your account
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▷Want to know the average amount of times a user has experienced your content? Divide your total impressions by your total reach! Track this weekly!
▷𝟱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗮𝗽𝘁𝗶𝗼𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗶𝗽𝘀!
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▷No. 1 Make your message clear!
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▷Keep it crystal freaking clear - your reader has to know who your message is intended for! How does that stand out in your caption? How does your reader know they are in the right place?
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▷No. 2 Make it Consumable!
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▷How easy is it to take in your message? Whether long, short broken out by emojis, or line by line - how does your caption translate in the 'scroll hole'?
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▷No. 3 Hashtags in the comments!
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▷Yes, Hashtags 100% still work in the comments. Hide those suckers from your audience!
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▷Big lumps of hashtags in the caption distract from your message and your value
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▷No. 4 Keep it niched!
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▷Stay in your zone of genius! Don't confuse your audience with new topics outside your niche just because they are the latest thing that everyone can't stop talking about!
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▷No. 5 Add in a sense of urgency!
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▷Why does your potential client need your product or service right now?
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▷If you are not selling a time-sensitive product or service, how can you invite your audience to take the next step with your business - right now?
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▷I have a theory that business owners either love or loathe writing Instagram captions with no in-between 😂
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▷Do you love❤️ or loathe 😡  writing your captions?
▷How to engage in brackets of 5, 10, or 15 minut ▷How to engage in brackets of 5, 10, or 15 minutes!
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▷Find your time bracket and choose one action from the list that fits your current needs!
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✅ 5 Minute Engagement Guide
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▷Reply to DM's
▷Like the most recent comments on your content
▷Like the most recent post(s) of your biz friends
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✅ 10 Minute Engagement Guide
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▷Like & reply to the most recent comments on your content
▷Create two new slides for Instagram Stories that ask specific leading questions
▷Engage with new content under the hashtags of your ideal clients, follow 2 new accounts
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✅ 15 Minute Engagement Guide
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▷Send DM's & Follow-ups
▷Engage with content from the accounts that last engaged with you
▷Engage with new content you've found under hashtags, follow 3 new accounts
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▷The way we DM, Comment, Like, and Follow on Instagram is unlike any other platform. How much more invasive does it feel when someone sends us a FB message vs sending us a reaction to our Instagram Story? 🤯
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▷Engaging on Instagram is a non-negotiable for increasing reach & visibility, and making sales
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▷After managing & growing the back end of Instagram business accounts for 2+ years I put together all of my engagement strategies in my 22-page 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
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▷Tap the link in my bio to get yours for only $47
▷Here's what we know about Hashtags!
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▷Recent posts are still hidden in the U.S. but remain visible in other countries {Canada, U.K., Australia, New Zealand - thank you to my friends in these countries for confirming! 🙂 }
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▷𝗧𝗼𝗽 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗻𝗲𝘄 & 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁!
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▷This should be a 𝗛𝗨𝗚𝗘 push for you to uplevel your hashtags and use 𝗡𝗜𝗖𝗛𝗘 specific tags to boost your business's content!
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▷Instagram's new keyword search feature is working together with hashtags
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▷How to appear in the keyword search - ex: if you caption a photo 'drip cake' and use #️⃣ dripcake then your content will appear in the search!!
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▷When the platform you are using to market your business undergoes a massive shift, do you get aggravated and take a step back or do you move forward full force barrel assing your way through with purpose and no excuses? 😏
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▷Tap the link in my bio to grab your copy of The Ultimate Guide to Hashtags ✨
▷I'm not going to sugar coat it - when most rece ▷I'm not going to sugar coat it - when most recent posts went down, I felt an overwhelming sense of dread 😔
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▷What were my options?
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▷Stop and wait until most recent posts came back 🚫
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▷Keep pushing forward ✅
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▷A slew of my competitors also began launching their year-end products at the same time as me
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▷What were my options?
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▷Let the imposter syndrome wash over me 🚫
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▷Keep pushing forward ✅
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▷Is it *easy* to always make the choice to keep pushing for our business allthedamntime? Hell no
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▷It's a constant field full of landmines like mindset, imposter syndrome, and finding the harmony of what works best
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▷But I'll let you in a secret; the more we push forward, the easier it becomes
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▷The noise quiets, and the landmines that you were previously dodging at every single step, become scattered the more miles you put behind you
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✅ Yes you can still post using hashtags and increase your business's visibility
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🚫 No, nobody knows without a doubt whether or not most recent posts under hashtags will return in the U.S. {It's all 100% speculation at this point}
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✅ Yes hashtags work together with Instagram's new Keyword feature to increase your reach & visibility 😱 
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▷Ready to skyrocket your reach & visibility on Instagram?🚀
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▷I've spent the last 3 years as an Instagram account manager putting together a proven method to increase the reach & impressions of any business on Instagram
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▷I put together 📲𝗧𝗵𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗕𝘂𝗻𝗱𝗹𝗲 {have a looky-loo via the second link in my bio 😉} which is the exact digital product you need to increase your reach & impressions on Instagram. The bundle comes with ready a 15 page, ready to implement engagement guide, and over 2k tested hashtags in 36 niches 😱
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