Wondering if you should outsource the blog writing for your wedding industry business? Maybe you understand the importance of producing weekly blogging content as part of an effective marketing strategy for your wedding industry business, but you just can’t seem to stay on top of it.
Here are the top 5 reasons it’s time to outsource blog writing for your wedding industry business!
We all know that being a wedding industry professional means that you work more than just the day of the wedding. Depending on your exact role (photographer, planner, designer) you could very well be spending weeks or even months putting together one wedding.
That adds up to long hours of focusing on communicating with your clients (and other vendors) in order to make sure your couple’s day is top-notch.
When you work in a heart-centered industry like the wedding industry, the majority of your time is heavily client-focused.
Every interaction that you have with your clients plays into their overall experience as well as your brand recognition. That doesn’t leave you with a whole lot of time for writing blog content every week.
If you find yourself so focused on your couples that your weekly blogging seems to “pile up” it’s time to outsource the blog writing for your wedding business!
Creating lead-generating content for your wedding industry business takes producing weekly content on your site, for months and months.
Producing one piece of content “here or there” will not work to get your site scrubbed by Google. Search engines want to see that you are consistently producing valuable content. The content that your clients are searching for!
If producing weekly content for your website is the thing you keep moving from one to-do list to another, then it’s time to outsource!
Most wedding industry professionals are visual artists. Putting together the design, timeline, or vision of a wedding day just makes sense.
You can see the bigger picture of a wedding day or even know exactly when to hit the shutter button on your camera, but when it comes to putting pen to paper, or in this case words to screen, it just doesn’t flow as easily as you’d like it to.
Maybe you’ve tried a few times, maybe you have a few good posts under your belt. Or perhaps you’ve even been inspired by a few of your more dreamy clients and you were able to easily write up a story about their wedding day.
But overall you find yourself staring at the blinking cursor waiting for the words to come to you. If writing is not your thing, then it’s time to outsource!
You work in a highly saturated local market and you are eager to organically outrank your competitors
If your wedding industry business is located in a highly saturated metro area, you have major SEO competition to outrank!
You want to book clients before your couples even have the chance to look at your competitor’s website.
Achieving that takes creating a firestorm of content for your blog backed by a strategic plan. Outsourcing your blog writing should come with a strategic plan of action. Your goal should be to create organic content that gets your site ranked in no time.
PS: If any individual or agency promises they can have your business on “Google 1” in a short amount of time, run in the opposite direction!
You no longer receive any benefit from spending your marketing budget on directories and vendor memberships
Spending all your marketing dollars with big-name wedding industry publications. Are you only receiving spammy leads and zero visibility for your business in return?
You could very easily invest your marketing budget each month into building out your own platforms.
This allows you complete control over, well, everything! You have the birds-eye view of the blog writing that is working to bring in leads and clients for your wedding industry business. Which will allow you to close in creating your own process for making it happen that much faster.
Yep, an accelerated booking process all from creating consistent blogs with keyword-rich content!