Ready to outsource the blogging for your wedding photography business?
Wedding Photographers outsource the blogging for their business for a multitude of reasons. They know the power of blogging for their business, but they don’t have the time to commit to blogging. As a wedding photographer, you’re a visual creative, and writing is not your thing. You have a backlog of content that needs to be blogged and you just can’t seem to catch up. You want to grow your business and have a team, and you know that in order to do that, you need to book out your season ahead of time.
More and more wedding photographers are investing in marketing on their own platforms. Gone are the days of investing in the vendor directories of large-scale publications. What was once a valuable resource for gaining leads has turned into a wasteland of spammy emails and having yoru business listing buried among your competitors.
How do I know this? I was the founder and editor of a feature-based wedding blog. It was my dream, it was a labor of life, and it was highly financially draining. You see, I was amazing at gaining thousand of readers but where to direct them once they were there? I had no discernable service to sell to couples planning their weddings, I only offered inspiring content.
I decided instead to turn my blogging knowledge and skills around to the individual business owner. And that’s when wedding photographers and wedding industry professionals started outsourcing their blogs to me!
Maybe you’re considering outsourcing the blogging for your wedding photography business and that’s what landed you here! Hi friend, I’m Nicole, and I’m a blog writer for wedding industry professionals and small business owners alike!
If you’re in the beginning stages of researching how to outsource your blogging, you might be wondering who to hire and who you can trust to build high-value content on your wedding photography blog in order to outrank your niche-specific competitors and turn your website into a constant flow of hot leads for your business? Phew – that was a mouthful!
Here are a few steps to take when you are beginning the process to outsource the blogging for your wedding photography business!
First things first, have a good hard look around the service provider’s website to see if their brand values align with yours! Check their social media channels too! Hone in on the way that they speak to their audience and the verbiage that they use.
Does everything look good there? Great!
Now it’s time to ask to chat! Ask them how you can book a call with them because you have a few questions for them on how they work on blogging for wedding photographers.
How do they handle your request? How quickly do they reply back to you? Do they give you access to their calendar to book immediately, is getting a chat with them a seamless process? This will tell you a lot about what you can expect your client experience to be like if you do choose to hire them.
Now it’s time for the call! Be prepared with #allthequestions. If the person you are ready to hire to outsource your blogging for your wedding photography business claims themselves to be a professional or expert in this arena, they should be able to easily answer the following questions!
Ready to skip right to the part we chat about blogging for your wedding photography business? >> Click this link << to learn about how wedding photographers outsource their blogging to me!!
How long have you been blogging/can you tell me a bit about when you started blogging professionally?
What current packages/pricing do you offer?
Can you provide me with samples of your previous work? (if not previously provided in the contact phase of booking your call)
Are you familiar with the platform my website is hosted on? [Showit, WordPress, Square Space]
How often should I be publishing content on my blog in order to meet [this goal]?
I am not really good with the [blank] portion of blogging, is that something included in your packages?
Is the blogging content you create considered evergreen?
Will all of the content on my site be unique to my business?
Do you ever reuse copy?
Do you create long-form content, short-form content, or both?
Will you backlink all of the vendors depicted in these photos at the bottom of my blog post?
Do you include calls to action in each blog post that you create?
What would you need from me in order to create each of [these] blog posts on my site?
What is the best way to provide you access to my galleries and client questionnaires needed for each blog post?
Is there research involved with each blog post that you create? Keyword, competitor, etc?
Will you format and title all of the images in my blog posts so they are search engine and Pinterest ready?
Which SEO plugins do you recommend, do you fill out the slug/meta description, etc for each post created? (for Showit and WordPress sites only)
I have a specific goal [of this] can you build a custom blogging strategy in order to help me achieve my goal?
Some of this content will be used for [client welcome packet, PDFs, onboarding, etc], in the future. Do we need to take a different approach for those types of blog posts?
Outranking [this competitor] is high on my list! Can you provide me with a strategy that will make my website just as visible, if not more?