Ready to outsource the blogging portion of your wedding photography business?
More and more wedding photographers are investing in marketing on their own platforms. Straying away from the old model of paying for leads, visibility, or “exposure” with large-scale publications.
Oof, I heard an echo on the ‘e’ word!
Coming from the former editor of a feature-based wedding blog, I can personally tell you that I have stood by and slowly but painstakingly watched the vendor member/vendor directory business model die a painful death over the last handful of years.
It hasn’t been pretty! It’s left the wedding photography industry in a heap of frustration over where to best direct the marketing budget of their business.
Wedding photographers were paying a premium for listings on nationally recognized publications that were bringing them spammy leads & zero traffic.
Look we all know the story of the urban legend emails of a lead asking to book a family reunion and pay in full upfront…
The business listing that cost you a premium on a monthly basis? Those listings were buried in pages among pages of your competitor’s listings. Making it that much harder for your wedding photography businesses to stand apart from the crowd.
So it seems only natural that wedding photographers took their hard-earned dollars and said ‘screw this’. Wedding photographers decided their marketing dollars were best spent on working to increase the visibility of their own websites by outsourcing their blogging.
Even still – how do you know who to hire and who you can trust to build high-value content on your wedding photography blog in order to outrank your niche-specific competitors and turn your website into a constant flow of hot leads for your business?
It’s a tall order to fill!
Here a few steps to outsource the blogging for your wedding photography business!
First things first have a good hard look around the wedding industry blogger’s own blog to get a feel for their tone and content! Check their social media channels too! Hone in on the way that they speak to their audience and the verbiage that they use.
Everything look good there? Great!
Ready to skip right to the part we chat about blogging for your wedding photography business? Click the >>> contact button <<< on this page so we can chat about creating a custom blogging strategy for your business!
Now it’s time to ask them for a chat! Ask them how you can book a 15-20 call. Let them know you have a few questions to ask about how they work on blogging for wedding photographers.
How do they handle your request? How quickly do they reply back to you? Do they give you access to their calendar to book immediately, is getting a chat with them a seamless process? This will tell you a lot about what you can expect your client experience to be like if you hire them.
Now it’s time for the call! Be prepared with #allthequestions. If the person you are ready to outsource your blogging to for your wedding photography business claims themselves to be a professional or expert in this arena, they will easily be able to answer the following questions!
Questions to ask when outsourcing your blogging for your wedding photography business:
How long have you been blogging/can you tell me a bit about when you started blogging professionally?
What current packages/pricing do you offer?
Can you provide me with samples of your previous work? (if not previously provided in the contact phase)
What is level of familiarity do you have with the platform that my website is hosted on? [Showit, WordPress, Squarespace]
How often should I be publishing content on my blog in order to meet [this goal]?
I am not really good with the [blank] portion of blogging, is that something included in your package(s)?
Is all of the blogging content you create evergreen?
Will all of the content on my site be unique to my business?
The copy that you create, is that ever reused between your clients?
Do you create long-form content, short-form content, or both?
Keep scrolling for the complete list of questions to ask when outsourcing the blogging for your wedding photography business!
Will you backlink all of the vendors depicted in these photos at the bottom of my blog post?
Do you include calls to action in each blog post that you create?
What would you need from me in order to create each of [this amount] blog posts on my site?
Do you include Keyword and Competitor Research with each blog posts that you will create on my site?
Will the images in my blog posts be formatted and titled so that they are search engine & Pinterest ready?
What is the best way to provide you access to my galleries and client questionnaires needed for each blog post?
Which SEO plugins do you recommend, do you fill out the slug/meta description, etc for each post created? (for Showit and WordPress sites only)
Will you complete the SEO tab for each of my blog posts? (Squarespace only)
My goal is this specific thing [amount of mailing list sign-ups, or organic leads, etc.] can you build a custom blogging strategy in order to help me achieve that goal?
I also want to use some of this content for the rest of my brand [client welcome packet, PDFs, onboarding, etc] do we need to take a different approach for those types of content?
I really want to outrank [this competitor] can you provide me with a strategy that will make my website just as visible as them, if not more?
PS: if any wedding industry blogger, SEO Strategist, Google Expert, or Marketing Agency PROMISES you that they can get your website ranked on Google page 1 in a specific amount of time, run for the hills!! Chances are that they are using spammy SEO tactics such as purchasing backlinks from overseas websites. That practice can and will have your website blacklisted on Google.