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Lattes for Lunch

Blog Writer & Instagram Strategist

Using a Custom Branded Hashtag for Your Business on Instagram

November 14, 2019 by Nicole

Curious about whether or not you should be using a custom-branded hashtag for your business on Instagram?

The answer to that question is really, ‘it depends’…… super helpful I know!

In this blog post, I’ll break down the benefits of using a custom-branded hashtag for your business on Instagram and I guarantee you that you will have your answer by the end of our time together, ok? Ok!

What is a Custom Branded Hashtag?

First things first, what in the ‘hey is for horses’ is a custom branded hashtag? A custom branded hashtag on Instagram is a hashtag that is a unique identifier to or for your business! For example, mine would be #lattesforlunch – straight forward and matches my business name, easy peasy.

Your custom branded hashtag can also be a fun descriptor of your business! Instead of using a hashtag that directly relates to the name of your business ex #yourweddingplanner, you can choose a tag that will pique the interest of those who come across it and instead use something like #planningninja! If your business is centered around a community or following that you have built up, a custom branded hashtag can also be a tag used as a descriptor for that group, ex #communityovercompetition

What’s the benefit of creating a custom branded hashtag for your business on Instagram?

Behind door number one, a few amazing benefits await! Kidding, there is no door!

Having a custom branded hashtag for your business can be an amazing easy to use tool to have at your disposal. It adds an element of fun to your brand, and it is also a great tool for shareable content!!!

This new (or old) hashtag also serves as a touchpoint for your brand. End consumers need to experience your brand a total of at least seven times (the rule of seven) before committing to an action.

The end desired action could be anything like signing up for your mailing list, downloading your pricing guide, buying a product, or sending you an email that expresses interest in your services!

Having a custom branded hashtag in place that is highly visible to your ideal client helps to build your brand’s know, like, and trust factor!

Here’s my favorite reason – your custom branded hashtag can be used by your clients when showcasing the work that you have done for them!

If you finished up building a brand new website for the hottest cafe in town and they shared that excitement by dropping in your custom hashtag, #awesomewebdesign, they are now spreading your branding to their audience which increases your reach, your engagement, and oh YEAH – brand touchpoint!

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Who is a custom branded hashtag for?

A custom branded hashtag can be for literally any business. 

It is especially effective for a business that has a visible product!! Keep in mind that your visible product doesn’t necessarily have to be a physical product. In other words – if you are a web designer, photographer, etc. you still have a visible end product that can be showcased to potential clients, though it cannot be ‘touched’ the same way a physical product can be touched.

A business selling physical products (handcrafted or boutique) should definitely have a custom branded hashtag! But, take care not to create multiple tags if you have multiple lines of product. The goal is brand recognition, not confusion.

If you are a shop that sells planners, jewelry, and mugs – do not create a custom hashtag for each singular product. I

Instead, think of the products as part of one cohesive line and create one custom branded hashtag! A tag that quickly identifies that the line ties back to your business!

As mentioned above, a custom branded hashtag is also effective for a business that is centered around a community or membership.

That gives the members the chance to readily and easily identify themselves on Instagram.

Where do you need to use your business’s custom hashtag?

Now that you have an idea of a custom branded hashtag that you’d like to use for your business, where does it go?

Anywhere and everywhere, sprinkle it around like confetti, throw your hashtags in the air like you just don’t care! Ahem…. What I really mean is let’s be strategic!

First, make a commitment to when and how this tag will be used on Instagram and other social media outlets. Every single feed post? Only at the arrival of new products/services? Just for your clients or community? On IGTV? (PS: there is no wrong answer here)

Once you have chosen your custom branded hashtag and you now have an idea of the type of content that it will be popping up under, the next stop is in your Instagram Bio.

Why?!

Hashtags in your Instagram bio are clickable. Don’t send your potential clients and followers away from your brand but instead to a bite-size portfolio of your brand.

If a potential client is lurking Instagram and comes across your bio and they can click the custom hashtag from within your which redirect them to a sort of mini portfolio that consists only of the content that you used the hashtag under.

This feels like a less invasive way for others to get to know your business. And they won’t have to scroll all the way back in your feed and feel like an Insta-Stalker.

Now that you have a scope of the benefits of using a custom-branded hashtag for your small business on Instagram, will you begin using one?

Ready to work 1:1 with an Instagram marketing strategist? Click the >> contact button << and let’s chat!

Filed Under: Instagram Tagged With: Branded Hashtag, Business Hashtag, Custom Hashtag, Instagram, Instagram Hashtag

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▷If you're wondering how to use Instagram's analytics to create content & track conversion, here are two of my favorites!
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▷𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝘃𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 ⤵️
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▷You can find this metric by clicking on insights from your Instagram business profile which will bring you to Insights Overview
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▷The second analytic is 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵 𝗯𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘆𝗽𝗲
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▷You can find this metric by clicking accounts reached from the previous step (under insights overview), and scrolling down to content reach!
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▷Pairing these analytics will give you some insight into the type of content that your audience is devouring!
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▷Poke around your analytics! It's not as scary as you think and you might just be surprised at what you find!
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▷Absolutely the fuck not! I had my head in the sand and I was worried about all the wrong things and the wrong people 🤦🏻‍♀️

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▷20s, 30s, 40s, 50s, 60s... - you can kick ass and take names at any age!

▷Don't ever look around this space and feel like you're too old to be here!

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Here's 50 of them, on the house, because my heart is for shopping small & supporting small businesses during the Holidays 🎄🎅🏽🎁
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷Click the link in my bio to grab my year-end offer, 📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 📢 it is packed with all the goods ⤵️
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✅ 1-Hour Strategy Session
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✅ Book your strategy session anytime (yes, even next year!)
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✅ Lifetime Access to The Ultimate Guide to Hashtags
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✅ The Ultimate Guide to Instagram Engagement 21 page ebook
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✅ BONUS: Hashtag formatting guide!
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🚨 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 𝘄𝗶𝗹𝗹 𝗼𝗻𝗹𝘆 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗼𝘃 𝟮𝟲𝘁𝗵, 𝟮𝟬𝟮𝟭 🚨
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▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

▷You can know what it takes to create amazing content, be present on Insta, and 𝙨𝙩𝙞𝙡𝙡 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 from working with a strategist!

▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

▷It's a hell of a lot easier when you work side by side with someone who can coach you through it! 👯

▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

▷Send me a DM for more info, or snoop around the links in my bio 👀 Either is cool!

PS: that is def a coffee stain on my white shirt because I’m human and sh*t happens 🤪

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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