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Lattes for Lunch

Instagram Coach for Badass Womxn

Using Hashtags to Grow Your Reach & Engagement on Instagram

January 29, 2021 by Nicole

Feel like using hashtags to grow your reach and engagement on Instagram is a mythical unicorn?

If growing your business on Instagram feels like a constant game of ‘throw it to the wall and see if it sticks’ listen up because I am going to drop some major hashtag knowledge in this blog post!

What do you need in order to grow your business on Instagram?

You need relevant, on-brand, valuable content.

You need photos, graphics, a presence on your Instagram Stories, a great bio, captions, engagement, and hashtags. 

And let’s be honest here – that is barely scratching the surface.

That doesn’t include a content calendar, going live, creating Reels, DM marketing, client outreach, launching… whether or not to outsource, the list goes on and on – and on.

We have this fascination with Instagram marketing as entrepreneurs because it brings with it this sense of instant gratification that is built right into the app.

Oh, look someone new liked my content, look a new follower!!! Oh, a DM!!

It’s super easy to get caught up in the semantics and lose sight of focusing on the bigger picture.

It’s hard to put aside the shiny object syndrome when it comes to Instagram and focus on real business growth.

Also, using hashtags to grow your reach and engagement on Instagram can also become super time-consuming.

Sourcing new hashtags for your business became an uphill battle and now, you could care less about spending another singular second on it.

I hear this all the time when working with my clients, so trust me when I say….. I hear you loud and clear!

Using hashtags to grow your business on Instagram is non-negotiable but it’s also an ever-evolving component of an Instagram strategy!!

No, you cannot create 3 sets of hashtags to use over and over again to infinity and beyond.

No, you should not keep pre-formatted sets of hashtags in your planning app for perpetual reuse and then wonder why your engagement and reach has not increased.

Hashtags contain the sole power of improving the reach and engagement of your content.

What does improved reach and engagement on your Instagram content do for your business?

Improved reach and engagement brings in a new audience and connects you to potential clients.

Hashtags can become super easy to ignore when you get into the flow of posting. But they need serious attention if you are using them as a growth tool!

Not sure where to begin with hashtags?

Or do you feel like you’ve been at it for quite some time and you are now entering the ‘bangs head on wall’ and the ‘throw all the hashtags away’ part of your Instagram Marketing?

I’m going to give you some of my go-to tips when it comes to using hashtags to grow your business on Instagram!

Go Through Your Current Hashtag Library!

Any hashtag with over 2m uses on Instagram go in the virtual trash bin, never to be used again!!!

Hashtags with high volume usage bury your content among the other slew of content using the same hashtag, also begging for attention.

Not the way to improve your reach, visibility, and engagement on Instagram!

Hashtags with high volume use also come with the added bonus {sarcasm} of attracting spammy bot comments, spammy bot followers, and spammy bot DMs.

No spam-k-you!

I’ve been patiently waiting for the Instagram spammers to back off since 2014. 7 years later, there is no sign of it happening yet.

I can also guarantee you, that your client is not searching #girlboss for your #squarespacedesign business!

So leave behind your reservations of thinking those high volume hashtags are giving your business the best chance of being found.

A Niche Hashtag is a Good Place to be

Folx that are searching Instagram for the thing they need or want to buy are savvy, savvy folx!

They know what to type in that search bar in order to find you, and the hashtag or search term that they key into the magnifying glass is going to be just as niched as your business.

So you are a #squarespacedeveloper, but you are worried about using that particular hashtag because it doesn’t have 100s of thousands of uses!! Andddddd you heard on a YouTube video that your business needs to use hashtags with a specific volume of use.

Bull!!

If your end client is savvy enough to know that they are in the market for a Square Space Developer, they are savvy enough to search that hashtag despite the lower volume of uses.

In fact, they’ll be even happier to start there because now they don’t have to sift through 100s of thousands of posts waiting for your electric brand to pop out at them!

Remove pre-formatted sets of hashtags from your planning apps

I want to take the time to formally elaborate on this because point that I mentioned earlier in this post.

Creating a few different sets of ‘ready to post’ hashtags and dumping them into your planning app for perpetual re-use is hurting your business.

Reusing the same sets of hashtags over and over again actually decreases your reach on Instagram!

Chances are that the easy peasy pre-formatted sets of hashtags that are ready to go in your planning app are not relevant to your content every.single.time you create.

“But the social media manager I purchased them from sourced them specifically for my business!”

I’m sure they did, and I’m sure they spent heaps of time on it.

But how could they know that you would use them for the next 3 years?

Your hashtags have to be specific to your content, with every single post you create!

Your hashtag sets should to contain:
  • Tags that are relevant to your content speaking points, graphics, and  imagery
  • Location-based hashtags (if your business relies on locally-based clients)
  • Tags that are relevant to your potential client’s search
  • Hashtags that your client would use {this is for B2B business models only}
  • Tags relevant to your brand values
  • And tags relevant to the current year, if applicable for your business {for example #2021bride!}
Ready to dive into using hashtags to grow your reach and engagement on Instagram?
I’m taking some of the guess work out of sourcing hashtags for you!
While you are here – pick up a copy of my lifetime access, digital product, The Ultimate Guide to Hashtags!
Or
Come say hi to me on Instagram @lattesforlunch!

Filed Under: Instagram Tagged With: Grow Reach & Engagement, Grow Your Business on Instagram, Hashtags, Instagram for Business, Using Hashtags

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lattesforlunch

📲I help badass womxn up-level their biz on Instagram with any size audience
#️⃣Hashtag Strategist
💖IG Bundle {Hashtag & Engagement Guide} ⤵️

Nicole | Instagram Coach
▷I'm too damn stubborn to quit 👏🏾 ▷I'm too damn stubborn to quit 👏🏾
▷⚡️ How to 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐲 ▷⚡️ How to 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 with any size audience 👇🏾
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▷Create content with an audience-first mindset
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▷Create high-value content that compels your audience to save & share it {without even being prompted to do so 😯 }
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▷CONSISTENTLY maintain the level of high-value content that you create on your account {this does not = posting every single day 😏 }
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▷𝗦𝗼𝗹𝘃𝗲 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 through the lens of your mission and your brand values; all while using your personal voice! 🗣
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▷I'm hosting a live workshop this coming Monday, February 22nd at 7 pm EST called 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗴𝗮𝗶𝗻𝘀 𝗺𝗼𝗿𝗲 𝘀𝗮𝘃𝗲𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲𝘀!
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▷Can't make the live workshop?
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▷Your ticket comes with a copy of the recording and the worksheets, which will land straight in your inbox the day after the workshop 💌
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▷Grab your ticket for just $37 via the link in my bio!
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▷Or send me a DM!📲
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▷Tickets will be up for grabs until Monday at 12pm EST 🎟️
▷Instagram has exploded in growth over the last ▷Instagram has exploded in growth over the last year with new ways to distribute content 🎉
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▷Some of us are sipping coffee and diving right in
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▷Others are sipping coffee and feeling overwhelmed at the thought of trying to pile on 𝘆𝗲𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 way to create content for our business 🙄
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▷You don't have to be present on every content outlet of Instagram if it doesn't serve your business
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▷𝗕𝘂𝘁, 𝗶𝗳 𝘆𝗼𝘂'𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗶𝗻 𝘀𝗼𝗺𝗲 𝗻𝗲𝘄 𝗼𝘂𝘁𝗹𝗲𝘁𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻, 𝗜 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗵𝗶𝘀 𝗾𝘂𝗶𝗰𝗸 & 𝗲𝗮𝘀𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗲𝗮𝗰𝗵 𝗼𝗻𝗲!
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▷𝗙𝗲𝗲𝗱 𝗣𝗼𝘀𝘁𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Building reach & impressions
Connecting with new followers
Solving a problem
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Behind the scenes
Audience feedback {polls, questions}
Building your 'know, like, trust' factor
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗟𝗶𝘃𝗲𝘀 {𝗮𝗹𝘀𝗼 𝗜𝗚𝗧𝗩} 👇🏾
Launches
Q&A
Building your 'know, like, trust' factor
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗥𝗲𝗲𝗹𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Entertainment
Education
Building Visibility {the algorithm still loves Reels!}
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗚𝘂𝗶𝗱𝗲𝘀 - 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 👇🏾
Resources
Education
Affiliate Marketing
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▷Want an in-depth PDF version of this post with quick tips to maximize growth on each of these outlets?
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▷Send me a DM and it's yours!
Being consistent on Instagram does not mean postin Being consistent on Instagram does not mean posting every single day! 👏🏾 👏🏾 👏🏾
▷𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗴𝗼 '𝗾𝘂𝗶𝗲𝘁' 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺?
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▷Don't worry, they are listening 👂🏽
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▷They might not be taking the same engagement actions in your content, but they are listening!
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▷𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗶𝗻 𝗮 𝘄𝗮𝘆 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿?
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▷You have about 2.2 - 2.5 seconds to bring your audience into your story before you lose them to the 'scroll hole'
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▷So offer has to be primed in a way that -
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👉🏾 Grabs their attention
👉🏾 Is easy to remember
👉🏾 Is easy to 'take in'
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▷Have you ever fed a baby using the 'airplane' spoon? 😏 
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▷My daughter always loved my "open up here comes the airplane" line equipped with sounds effects & swooshy arm movements ✈️
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▷Selling on Instagram is pretty similar 🤷🏻‍♀️ {no sound effects required!}
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▷You have to command the attention of your audience and you have to prepare them to receive your offer with enthusiasm 🎉
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▷Achieving this all comes down to 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿!
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▷Your focus has to 100% be on how your offer directly benefits your client by focusing on the transformation or result they will receive!
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▷Do you ever feel like your audience 'isn't listening?' 👇🏾
▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗹𝗼𝘄-𝘂 ▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗹𝗼𝘄-𝘂𝗽 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺? ✨ 𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀 𝗺𝗼𝗿𝗲 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀!
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▷Saves and shares are key point indicators of the Instagram algorithm 😯
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▷Each time your content is saved or shared it's like signing the cover of your friends High School notebook saying 'Nicole WuZ here '98' {don't judge}
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▷I'm not about the "tell your audience to save and share your content" tip because that's not an effective strategy 🤷🏻‍♀️
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▷Saves on your content come from HIGH-VALUE content that is full of action taking steps, specific to your niche or industry, that solve your client's pain points
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▷Shares come from content that is highly relatable to your audience in a way that elicits a knee-jerk reaction
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▷Want to strategize content that gains more saves & shares on Instagram? Fabulous! 👇🏾
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▷I'm hosting a live workshop on February 22nd at 7 pm EST called 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗴𝗮𝗶𝗻𝘀 𝗺𝗼𝗿𝗲 𝘀𝗮𝘃𝗲𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲𝘀!
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▷Can't make the live workshop?
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▷Your ticket comes with a copy of the recording, which will land straight in your inbox 💌
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▷Grab your ticket for just $37 via the link in my bio!
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▷Or send me a DM!📲
▷𝗜'𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗽𝘂𝘁 𝘁𝗵𝗶𝘀 𝘄𝗵𝗼𝗹𝗲 𝗱𝗲𝘀𝗶𝗿𝗲 𝗳𝗼𝗿 𝟭𝟬𝗸 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲!
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▷Here are 3 places with a seating capacity of over 10,000
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▷𝗧𝗵𝗲 𝗕𝗕&𝗧 𝗔𝗿𝗲𝗻𝗮 𝗶𝗻 𝗛𝗶𝗴𝗵𝗹𝗮𝗻𝗱 𝗛𝗲𝗶𝗴𝗵𝘁𝘀, 𝗞𝗲𝗻𝘁𝘂𝗰𝗸𝘆
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▷Some of its most notable acts include performances by Jay-Z, REO Speedwagon, Styx, and Dane Cook
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▷𝗧𝗵𝗲 𝗗𝘂𝗻𝗸𝗶𝗻' 𝗗𝗼𝗻𝘂𝘁𝘀 𝗖𝗲𝗻𝘁𝗲𝗿 𝗶𝗻 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗻𝗰𝗲, 𝗥𝗵𝗼𝗱𝗲 𝗜𝘀𝗹𝗮𝗻𝗱 {my home town 🍩}
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▷Some of its most notable acts include performances by Queen, Pink Floyd, Elvis Presley, and Frank Sinatra
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▷𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱𝘄𝗮𝗹𝗸 𝗛𝗮𝗹𝗹 𝗶𝗻 𝗔𝘁𝗹𝗮𝗻𝘁𝗶𝗰 𝗖𝗶𝘁𝘆, 𝗡𝗲𝘄 𝗝𝗲𝗿𝘀𝗲𝘆
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▷Some of its most notable acts include performances by Jennifer Lopez, Britney Spears, Lady Gaga, and Beyonce
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▷As much as I love Instagram, I hate that they 'incentivize' accounts with large followings by providing access to features {hello Swipe-UP} that are now viewed as an achievement
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▷Suddenly we all turn into Carrie Bradshaw fawning over a key to get into Bungalow 8 🔑
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▷The baseline focus then becomes 'I need 10k followers'
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▷When the focus should be on how we are serving our current audience
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▷p.s. if you can't serve the audience you already have then magically gained 10,000 new friends on Instagram isn't going to change anything for you, and more importantly 𝙛𝙤𝙧 𝙩𝙝𝙚𝙢
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▷You don't need 10k followers and a swipe-up to validate the fact that you are a badass 👏🏾
▷Key places to serve up your links on Instagram! ▷Key places to serve up your links on Instagram!⚡️
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▷No 10k follower/Swipe-Up needed!
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▷𝗟𝗶𝗻𝗸 𝗶𝗻 𝗕𝗶𝗼
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▷Optimize your link in bio through a multi-link landing page created on your own website
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▷No landing page set up? bit.ly links are a great tool for short, pretty, trackable links 😌
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▷Launching or selling a product or service? 'Gate' the link in your bio so that it only includes the link to your sales page
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▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝘆 𝗟𝗶𝗻𝗸𝘀
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▷Use the @ mention sticker to 𝗧𝗔𝗚 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙, when your audience taps it, they are brought to your bio {see last Reel in my feed for a tutorial 📲} 
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▷Ask your audience if they'd like a DM of your link using the 'DM sticker' in your Instagram Stories
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▷Use the question sticker to ask your audience to drop their email in order to receive your link via email blast/personal email 💌
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▷𝗜𝗚𝗧𝗩 𝗟𝗶𝗻𝗸𝘀
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▷Links work in the captions of IGTV content for 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙨 𝙤𝙛 𝙖𝙣𝙮 𝙨𝙞𝙯𝙚 {𝘀𝗲𝗲 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗥𝗲𝗲𝗹 𝗼𝗻 𝗺𝘆 𝗳𝗲𝗲𝗱!}
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▷Dying to use the swipe-up? Link your latest IGTV to your IG Stories so your audience can swipe up to watch
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▷When recording your IGTV say 'for more info to go to...' make sure the link you are speaking is short & concise {ex bit.ly/product, or your www.website/product}
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▷𝗗𝗠 𝗟𝗶𝗻𝗸𝘀
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▷I personally love this one! It was only recently that Instagram began to allow clickable links in the DMs {remember when we had to copy & paste them 😂}
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▷DM links are great for following up with those who were interested in your product or service
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▷I always send them as a separate message so the link is clear, easy to find and not lost in a paragraph of text {your girl can talk!} 😉
▷𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗹𝗼𝘃𝗲𝘀 𝗶𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗮𝗰𝗸𝘀 𝘂𝗽 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀 👀
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▷Saves & Shares are one of the key indicators of the Instagram Algorithm 😯
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▷Meaning if you want to stop rolling your eyes at the mention of the word 'algorithm'... then you need to shift your focus on creating content that your audience feels moved to share with their audience or save in their own account
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▷Ok, yeah but, how do I get my audience to save and share my content?
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▷𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝘀𝗮𝘃𝗲𝘀...
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▷Your content has to be an actionable resource
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▷𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝘀𝗵𝗮𝗿𝗲𝘀...
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▷Your content has to be a topic that is inside the minds of your audience
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▷I'm hosting a 𝒍𝒊𝒗𝒆 workshop on February 22nd
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▷It's called '𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀  How to create content for your business that racks up massive saves & shares"
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▷Grab your ticket via the link in my bio for just $𝟑𝟕
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▷This ain't your mama's workshop!
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▷I'm hosting it via Zoom MEETING style so that at the end of my slide deck I can interact with you, take questions, and help you strategize content that is specific to your biz
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