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Lattes for Lunch

Blog Writer & Instagram Strategist

Using Popular Hashtags on Instagram is Hurting Your Business’s Growth

June 11, 2020 by Nicole

‘Popular’ hashtags are not the hill to die on when it comes to growing your business’s presence on Instagram.

Ouch – I felt that one too!

Popular hashtags, or as I like to call them – oversaturated hashtags actually have the reverse effect for your business’s reach on Instagram.

Those so-called popular hashtags are making it impossible for your business to be found on Instagram– yikes!!

Can you feel those ideal clients just scrolling on by as we speak?

Hashtags are one of the most unique factors of marketing your business on Instagram. Those tiny waffles work in a magical search engine like manner.

Ahh.. digital marketing is amazing isn’t it?

And what business doesn’t want to be found on Instagram?

But, using the wrong hashtags on Instagram will have your business’s content buried in a millisecond, forever descending its way in a downward spiral, otherwise known as the Instagram black hole.

Where can you easily find popular hashtags? They tend to be doled out for free in Google-able lists under the guise of marketing advice. AKA Google Univerity.

Those ‘Google-able’ lists of hashtags are overly vague, overly used, and never specific to your business.

Those lists of free popular hashtags tend to look a little something like this:

  • #love
  • #instalike
  • #bride
  • #ring
  • #ootd
  • #tbt
  • #girlboss (my personal favorite vendetta on the list of offenders)

A quick search via the magnifier into any of the above hashtags on Instagram will show you that they have millions upon millions of uses.

You’d also find that the content under these tags are created as fast as you can refresh.

And in the worst-case scenario – your search would also show you that there are no related hashtags (you want related hashtags – we will go over that in a hot minute!)

These so-called “popular” hashtags are marked by their inability to increase your reach and their ability to make damn sure that your content is buried in a millisecond (remember the black hole spiral?!)

Before we hit the Price Is Right ‘fail button’ – let’s break it down a bit more!

In my experience as an Instagram account manager, there are a few benchmarks that a hashtag needs in order for it to be successful in creating visibility for a brand’s content.

[convertkit form=1238631]

On the opposite spectrum of that, there are a few benchmarks of popular hashtags on Instagram that need to be avoided (blackhole-blackhole!)

So how do you know which hashtags to avoid on Instagram?

And when I say avoid, I mean run like the wind when these hashtags come your way Bullseye!

Here are a few telltale signs that a popular hashtag needs to go in your virtual trash can:

  • It has over 3 million uses
  • It is not specific to your niche
  • The hashtag attracts engagement & follows from bots and automation
  • Content created underneath the tag is compound or hidden
  • The hashtag does not have any related hashtags tied to it! Which makes it harder for your content to be found (yes, there is something worse than having your content ‘blackholed’)
  • The hashtag has a nice built-in warning from Instagram stating ‘some posts using this hashtag may currently be hidden’ blah blah blah guidelines (I’m clearly paraphrasing that last part!)

One question you are probably asking yourself right about now is:

‘Why would I want to make the jump from popular hashtags with millions of uses to niche-specific hashtags with merely 10’s of thousands of uses?’

While it might seem like a hashtag with millions of uses would also warrant millions of searches, that is simply not the case.

How do you know a hashtag has fallen into the wrong hands? When they are used in an abundantly faster manner than they are searched for! It’s not a supply & demand situation. And yes I’m blaming those free Google-able hashtag lists.

When you use hashtags that are niche-based, or specific to your business, the hashtag should have 10s to 100s of thousands of uses!

Auditing your hashtags for the amount of usage and staying within that range is actually increasing your visibility amongst your ideal client.

Ding-Ding!

That’s the sweet spot we want for your content!

Here’s why those niche-specific hashtags work:

  • You are creating a better likely hood for your content to be pushed to top posts
  • Your content will marinate for a longer period of time under most recent posts
  • Your ideal client knows what they are looking for and will search accordingly
  • You are also increasing your content’s visibility through related tags

[convertkit form=1238631]

Let’s get back to related hashtags – shall we?!

Here’s where the Instagram nerd in me kicks in.

The Instagram Algorithm (WHOA, Did you feel that echo too?)

Ahem, The Instagram Algorithm is a wise, intelligent, computer being programmed by even wiser, more intelligent, human beings.

These two beings came together to suss out our Instagram habits and patterns.

Kinda creepy, kinda cool.

Now the related hashtags can come out to play!

Instagram knows which hashtags are being used by what niche of businesses and how those businesses cross-reference their own content!

BoOm! Related Hashtags!

When a hashtag is oversaturated and used by accounts that do not share a commonality, (oh hey #girlboss fancy seeing you again) the pattern of usage is undetected by the algorithm.

The hashtag then becomes a dumping ground of randomized content.

Need some niche-specific hashtags while you’re here? Be sure to grab your free download below!

[convertkit form=1238631]


Want to skip the free download and head straight to the good stuff?

>> Check out The Ultimate Guide to Hashtags <<

Filed Under: Instagram Tagged With: Hashtags, High Volume Hashtags, Niche Hashtags, Oversaturated Hashtags on Instagram, Popular Hashtags on Instagram

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▷If you're wondering how to use Instagram's analytics to create content & track conversion, here are two of my favorites!
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▷𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝘃𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 ⤵️
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▷You can find this metric by clicking on insights from your Instagram business profile which will bring you to Insights Overview
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▷The second analytic is 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵 𝗯𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘆𝗽𝗲
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▷You can find this metric by clicking accounts reached from the previous step (under insights overview), and scrolling down to content reach!
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▷Pairing these analytics will give you some insight into the type of content that your audience is devouring!
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▷Poke around your analytics! It's not as scary as you think and you might just be surprised at what you find!
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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Here's 50 of them, on the house, because my heart is for shopping small & supporting small businesses during the Holidays 🎄🎅🏽🎁
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷Click the link in my bio to grab my year-end offer, 📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 📢 it is packed with all the goods ⤵️
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✅ 1-Hour Strategy Session
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#intentionalstrategy #onlinebusinesscoach #onlinemarketingstrategies #socialmediatips
▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

▷You can know what it takes to create amazing content, be present on Insta, and 𝙨𝙩𝙞𝙡𝙡 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 from working with a strategist!

▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

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▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

▷Send me a DM for more info, or snoop around the links in my bio 👀 Either is cool!

PS: that is def a coffee stain on my white shirt because I’m human and sh*t happens 🤪

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#staybossyladies
▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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#businesscoachingforwomen #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #igexpert #inspiredtoimpact #instagramcoach #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instagramexpert #instagramstrategy #instagramstrategist #instagramtipsforbusiness #intentionalstrategy #introvertproblems #introvertstruggles #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediaexpert #socialmediamarketing #socialmediastrategytips #womanceomindset
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