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Instagram Coach for Badass Womxn

Using Popular Hashtags on Instagram is Hurting Your Business’s Growth

June 11, 2020 by Nicole

‘Popular’ hashtags are not the hill to die on when it comes to growing your business’s presence on Instagram.

Ouch – I felt that one too!

Popular hashtags, or as I like to call them – oversaturated hashtags actually have the reverse effect for your business’s reach on Instagram.

Those so-called popular hashtags are making it impossible for your business to be found on Instagram– yikes!!

Can you feel those ideal clients just scrolling on by as we speak?

Hashtags are one of the most unique factors of marketing your business on Instagram. Those tiny waffles work in a magical search engine like manner.

Ahh.. digital marketing is amazing isn’t it?

And what business doesn’t want to be found on Instagram?

But, using the wrong hashtags on Instagram will have your business’s content buried in a millisecond, forever descending its way in a downward spiral, otherwise known as the Instagram black hole.

Where can you easily find popular hashtags? They tend to be doled out for free in Google-able lists under the guise of marketing advice. AKA Google Univerity.

Those ‘Google-able’ lists of hashtags are overly vague, overly used, and never specific to your business.

Those lists of free popular hashtags tend to look a little something like this:

  • #love
  • #instalike
  • #bride
  • #ring
  • #ootd
  • #tbt
  • #girlboss (my personal favorite vendetta on the list of offenders)

A quick search via the magnifier into any of the above hashtags on Instagram will show you that they have millions upon millions of uses.

You’d also find that the content under these tags are created as fast as you can refresh.

And in the worst-case scenario – your search would also show you that there are no related hashtags (you want related hashtags – we will go over that in a hot minute!)

These so-called “popular” hashtags are marked by their inability to increase your reach and their ability to make damn sure that your content is buried in a millisecond (remember the black hole spiral?!)

Before we hit the Price Is Right ‘fail button’ – let’s break it down a bit more!

In my experience as an Instagram account manager, there are a few benchmarks that a hashtag needs in order for it to be successful in creating visibility for a brand’s content.

On the opposite spectrum of that, there are a few benchmarks of popular hashtags on Instagram that need to be avoided (blackhole-blackhole!)

So how do you know which hashtags to avoid on Instagram?

And when I say avoid, I mean run like the wind when these hashtags come your way Bullseye!

Here are a few telltale signs that a popular hashtag needs to go in your virtual trash can:

  • It has over 3 million uses
  • It is not specific to your niche
  • The hashtag attracts engagement & follows from bots and automation
  • Content created underneath the tag is compound or hidden
  • The hashtag does not have any related hashtags tied to it! Which makes it harder for your content to be found (yes, there is something worse than having your content ‘blackholed’)
  • The hashtag has a nice built-in warning from Instagram stating ‘some posts using this hashtag may currently be hidden’ blah blah blah guidelines (I’m clearly paraphrasing that last part!)

One question you are probably asking yourself right about now is:

‘Why would I want to make the jump from popular hashtags with millions of uses to niche-specific hashtags with merely 10’s of thousands of uses?’

While it might seem like a hashtag with millions of uses would also warrant millions of searches, that is simply not the case.

How do you know a hashtag has fallen into the wrong hands? When they are used in an abundantly faster manner than they are searched for! It’s not a supply & demand situation. And yes I’m blaming those free Google-able hashtag lists.

When you use hashtags that are niche-based, or specific to your business, the hashtag should have 10s to 100s of thousands of uses!

Auditing your hashtags for the amount of usage and staying within that range is actually increasing your visibility amongst your ideal client.

Ding-Ding!

That’s the sweet spot we want for your content!

Here’s why those niche-specific hashtags work:

  • You are creating a better likely hood for your content to be pushed to top posts
  • Your content will marinate for a longer period of time under most recent posts
  • Your ideal client knows what they are looking for and will search accordingly
  • You are also increasing your content’s visibility through related tags

Let’s get back to related hashtags – shall we?!

Here’s where the Instagram nerd in me kicks in.

The Instagram Algorithm (WHOA, Did you feel that echo too?)

Ahem, The Instagram Algorithm is a wise, intelligent, computer being programmed by even wiser, more intelligent, human beings.

These two beings came together to suss out our Instagram habits and patterns.

Kinda creepy, kinda cool.

Now the related hashtags can come out to play!

Instagram knows which hashtags are being used by what niche of businesses and how those businesses cross-reference their own content!

BoOm! Related Hashtags!

When a hashtag is oversaturated and used by accounts that do not share a commonality, (oh hey #girlboss fancy seeing you again) the pattern of usage is undetected by the algorithm.

The hashtag then becomes a dumping ground of randomized content.

Need some niche-specific hashtags while you’re here? Be sure to grab your free download below!


Want to skip the free download and head straight to the good stuff?

>> Check out The Ultimate Guide to Hashtags <<

Filed Under: Instagram Tagged With: Hashtags, High Volume Hashtags, Niche Hashtags, Oversaturated Hashtags on Instagram, Popular Hashtags on Instagram

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📲I help badass womxn up-level their biz on Instagram with any size audience
#️⃣Hashtag Strategist
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Nicole | Instagram Coach
▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗲𝗲𝗱?
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👉🏾Focus 1st on creating content that is value-packed
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👉🏾Note you have less time to capture your audience in the scroll {about 2.5 seconds} so that info has to be right upfront 👀
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👉🏾Focus 2nd on creating content that connects you to your audience
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▷𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝘁𝗼𝗿𝗶𝗲𝘀?
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👉🏾Focus 1st on creating content that connects you to your audience
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👉🏾Focus 2nd on creating content that shares value & sells
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▷When I say value-packed, I mean 'your audience will not find this info anywhere else and even if they did it wouldn't matter because in their mind you are already their go-to person' 😉
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▷The kind of content your audience saves because it is so jam-packed with value that they want to take action on it!
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▷I'm hosting a live 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 on Feb 22nd showing you the ins and outs of 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗿𝗮𝗰𝗸𝘀 𝘂𝗽𝘀 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘀𝗮𝘃𝗲𝘀 & 𝘀𝗵𝗮𝗿𝗲𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺!
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▷Grab your spot via the link in my bio for just $37!
▷𝗗𝗠𝘀! 𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗵𝗮𝘁!🙄

▷The second I put '𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗮𝗰𝗵' in my bio - my DMs opened up a whole new world

▷I met some amazing biz owners in the DMs that I was able to connect with over the last year

▷Not in an 'oh nice to know you' kind of way either, no no

▷In an I've referred their business, I've been asked to speak at summits & inside private coaching communities, I've purchased from them, I've subscribed to their mailing list, I look forward to our chats together, kind of way

▷With all of those fantastic things, there is a flip side to the coin

▷I've been straight up cold pitched more times than I can count, I've received the same bot DMs as you asking me if I'd like to buy likes & followers, and of course, the dreaded faux '𝘀𝘂𝗴𝗮𝗿 𝗱𝗮𝗱𝗱𝘆' accounts that emerged in 2020 {what is their deal anyway?! 🙅🏻}

▷But the absolute friggin' worst damn DMs are the ones 𝘵𝘩𝘪𝘯𝘭𝘺 disguised as wanting to get to know me & my business

▷The accounts that show up in the DMs without a follow or any prior content engagement {in either direction} and ask me to tell them what I do and a "little about my business" - when we all know damn well that 1️⃣) that info is in the bio 2️⃣) they are searching out a 'sore' spot in order to sell a solution

▷I always politely reply with a 'thanks for connecting' one-liner and it ends there

▷Creeping into someone's DMs & 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱𝗹𝘆 asking them personal questions about their business without so much as a follow {or even a clue for that matter} in order to "sell them", is entirely predatory - 𝗜 𝘀𝗮𝗶𝗱 𝗶𝘁!

▷There is a way to build connections with others on IG via DM {or following or content engagement or mutual connections} - that is genuine! But it takes time, understanding, and goodwill 💖✨

▷DMs! Talk to me 👇🏾
▷This one is going to ruffle some feathers, but ▷This one is going to ruffle some feathers, but what the hell right? 🐣
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▷I have never created an ICA
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▷Not once, ever, never in my business
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▷Not when I was exclusively working with the wedding industry
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▷Not when I paid for a live training and the coach stopped us all to create an ICA, {oopsie 😁}
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▷As a marketer, I understand the mentality behind it, and if it works for you to hone in on an ICA to better target your marketing, that's totally cool - but it's just not for me
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▷"𝘽𝙪𝙩 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙣𝙮𝙤𝙣𝙚 𝙡𝙞𝙠𝙚 𝙩𝙝𝙖𝙩 𝙉𝙞𝙘𝙤𝙡𝙚?"
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▷Oh, I'm so glad you asked! 😏
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▷I don't think of 'niching down' as creating an ICA or targeting a specific person who shops at a specific store, who orders coffee X times per week, and then matching it to a stock photo of said person
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▷I think of 'niching down' in my business through my messaging and the way I solve a problem with Instagram Marketing, also known as ✨𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴✨
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▷Attraction marketing focuses instead on drawing in potential clients to your brand through your output 💘
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▷Do you use attraction marketing in your business?
▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼 ▷𝗢𝗹𝗱 𝘄𝗮𝘆𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝗻𝗲𝘄 𝗱𝗼𝗼𝗿𝘀 😯
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▷Aka using the same exact Instagram strategy over and over again times infinity 🔃 is not going to glow-up your business ✨
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▷For sure you can stick with the same strategy if it is consistently bringing your business results and growing you in the right direction
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▷But if you are doing {or not doing} the same thing over & over with ZERO to little results, it's time to be honest about the last time you took a cold hard look at that strategy 👀
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▷Ask yourself if what you are doing is out of the 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 that you've built around it 😯
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▷Fear of showing up on video?
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▷Not wanting to change your posting schedule?
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▷Sticking with the same bio or hashtag strategy? 😏
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▷All of these seemingly small items add up to massive impact on Instagram!
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▷I have an abundance ✨ of resources in my bio to help you level-up your business on Instagram from FREE all the way to paid$$!
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▷Have you been putting off making massive changes to your social strategy?
▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁 ▷𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝘁𝗶𝗺𝗲𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗵𝗮𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? 𝗞𝗲𝗲𝗽 𝗿𝗲𝗮𝗱𝗶𝗻𝗴!
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▷Do you find yourself obsessing about ‘numbers’ on Instagram? Ditch tracking the likes & followers!
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▷Track your Reach & Impressions! ✨ 🙌🏾
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▷Reach is the total number of users who have viewed your content
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▷Impressions are the total number of times your content was viewed by those accounts
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▷Impressions are typically higher than reach because the same users have been served your content multiple times {𝘁𝗵𝗶𝘀 𝗶𝘀 𝗴𝗼𝗼𝗱! 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀!}
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▷It takes an average of 7x for a user to experience your content before making a deci$ion about your brand 😨
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▷If you are on a business account, you can check the reach & impressions via the insights on each one of your feed posts {I'm patiently waiting for this to roll out across Reels 👀 } or you can check your overall reach & impressions via the insights in your account
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▷Want to know the average amount of times a user has experienced your content? Divide your total impressions by your total reach! Track this weekly!
▷𝟱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗮𝗽𝘁𝗶𝗼𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗶𝗽𝘀!
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▷No. 1 Make your message clear!
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▷Keep it crystal freaking clear - your reader has to know who your message is intended for! How does that stand out in your caption? How does your reader know they are in the right place?
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▷No. 2 Make it Consumable!
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▷How easy is it to take in your message? Whether long, short broken out by emojis, or line by line - how does your caption translate in the 'scroll hole'?
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▷No. 3 Hashtags in the comments!
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▷Yes, Hashtags 100% still work in the comments. Hide those suckers from your audience!
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▷Big lumps of hashtags in the caption distract from your message and your value
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▷No. 4 Keep it niched!
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▷Stay in your zone of genius! Don't confuse your audience with new topics outside your niche just because they are the latest thing that everyone can't stop talking about!
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▷No. 5 Add in a sense of urgency!
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▷Why does your potential client need your product or service right now?
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▷If you are not selling a time-sensitive product or service, how can you invite your audience to take the next step with your business - right now?
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▷I have a theory that business owners either love or loathe writing Instagram captions with no in-between 😂
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▷Do you love❤️ or loathe 😡  writing your captions?
▷How to engage in brackets of 5, 10, or 15 minut ▷How to engage in brackets of 5, 10, or 15 minutes!
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▷Find your time bracket and choose one action from the list that fits your current needs!
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✅ 5 Minute Engagement Guide
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▷Reply to DM's
▷Like the most recent comments on your content
▷Like the most recent post(s) of your biz friends
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✅ 10 Minute Engagement Guide
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▷Like & reply to the most recent comments on your content
▷Create two new slides for Instagram Stories that ask specific leading questions
▷Engage with new content under the hashtags of your ideal clients, follow 2 new accounts
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✅ 15 Minute Engagement Guide
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▷Send DM's & Follow-ups
▷Engage with content from the accounts that last engaged with you
▷Engage with new content you've found under hashtags, follow 3 new accounts
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▷The way we DM, Comment, Like, and Follow on Instagram is unlike any other platform. How much more invasive does it feel when someone sends us a FB message vs sending us a reaction to our Instagram Story? 🤯
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▷Engaging on Instagram is a non-negotiable for increasing reach & visibility, and making sales
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▷After managing & growing the back end of Instagram business accounts for 2+ years I put together all of my engagement strategies in my 22-page 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
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▷Tap the link in my bio to get yours for only $47
▷Here's what we know about Hashtags!
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▷Recent posts are still hidden in the U.S. but remain visible in other countries {Canada, U.K., Australia, New Zealand - thank you to my friends in these countries for confirming! 🙂 }
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▷𝗧𝗼𝗽 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗻𝗲𝘄 & 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁!
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▷This should be a 𝗛𝗨𝗚𝗘 push for you to uplevel your hashtags and use 𝗡𝗜𝗖𝗛𝗘 specific tags to boost your business's content!
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▷Instagram's new keyword search feature is working together with hashtags
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▷How to appear in the keyword search - ex: if you caption a photo 'drip cake' and use #️⃣ dripcake then your content will appear in the search!!
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▷When the platform you are using to market your business undergoes a massive shift, do you get aggravated and take a step back or do you move forward full force barrel assing your way through with purpose and no excuses? 😏
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▷Tap the link in my bio to grab your copy of The Ultimate Guide to Hashtags ✨
▷I'm not going to sugar coat it - when most rece ▷I'm not going to sugar coat it - when most recent posts went down, I felt an overwhelming sense of dread 😔
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▷What were my options?
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▷Stop and wait until most recent posts came back 🚫
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▷Keep pushing forward ✅
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▷A slew of my competitors also began launching their year-end products at the same time as me
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▷What were my options?
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▷Let the imposter syndrome wash over me 🚫
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▷Keep pushing forward ✅
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▷Is it *easy* to always make the choice to keep pushing for our business allthedamntime? Hell no
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▷It's a constant field full of landmines like mindset, imposter syndrome, and finding the harmony of what works best
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▷But I'll let you in a secret; the more we push forward, the easier it becomes
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▷The noise quiets, and the landmines that you were previously dodging at every single step, become scattered the more miles you put behind you
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✅ Yes you can still post using hashtags and increase your business's visibility
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🚫 No, nobody knows without a doubt whether or not most recent posts under hashtags will return in the U.S. {It's all 100% speculation at this point}
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✅ Yes hashtags work together with Instagram's new Keyword feature to increase your reach & visibility 😱 
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▷Ready to skyrocket your reach & visibility on Instagram?🚀
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▷I've spent the last 3 years as an Instagram account manager putting together a proven method to increase the reach & impressions of any business on Instagram
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▷I put together 📲𝗧𝗵𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗕𝘂𝗻𝗱𝗹𝗲 {have a looky-loo via the second link in my bio 😉} which is the exact digital product you need to increase your reach & impressions on Instagram. The bundle comes with ready a 15 page, ready to implement engagement guide, and over 2k tested hashtags in 36 niches 😱
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