Not sure if you need to hire an Instagram Coach to grow your business?
Not sure what an Instagram coach actually does for your business?
Or how the hell you would go about working with them?
The online business coaching industry has exploded with experts popping up in every niche imaginable. It makes sense to ask yourself if you need to hire an Instagram Coach, a Social Media Manager, or a Marketing Agency to help you grow your business on Instagram.
Simply put, a coach is someone with expertise in their chosen niche that you pay a premium for access too; in order to take your business to the next level.
Below, I’ll be answering the two biggest questions around working with an Instagram Coach to grow your business.
1) How do you know your business needs an Instagram Coach?
2) How do you find the right Instagram Coach, one you can trust to take your business to the next level?
It’s not as complicated or as daunting as it sounds!
1) How do you know your business needs an Instagram Coach?
A business, at any given point of its growth journey, could easily require an Instagram Coach.
But how do you know that you actually need a coach?
If what you need is somebody to manage the back end of your business for you on Instagram, including posting, pulling stats, and working through an already drafted strategic plan of action. Then what you need is a social media manager, not an Instagram coach.
If you don’t have a strategic plan of action, you feel stuck in the mud, or your business has rebranded or experienced a pivot, then what you need is an Instagram Coach.
An Instagram coach will look at your business in totality, including any upcoming launches and goals.
They will also look at your past marketing efforts, your current client base, and your current online audience.
Your Coach will then take all of this information and work side by side with you in order to outline a strategic actionable step by step plan for your Instagram marketing.
If at that point you wanted to hand off your marketing to a social media manager, that’s where they would come into the picture.!
Still not entirely sure if you need to work with an Instagram Coach to grow your business?
Ask yourself the following questions:
- Do I feel stuck in my current Instagram Marketing efforts?
- Am I seeing results from my current Instagram Marketing Strategy?
- Is my Instagram account a consistent source of referrals for my business?
- Is my business able to easily build connections on Instagram?
- When I create content for Instagram, do I know exactly what to say next to my audience in order to position my business online?
- Is there one part of Instagram Marketing that I just never seem to ‘get’ for some reason? Hashtags? Captions? Audience Growth?
- Is my Instagram accounting building the know, like, and trust factors of my business?
If you answered yes to 2 or more of these questions, then your business would benefit greatly from working with an Instagram Coach!
2) How do you find the right Instagram Coach, one you can trust to take your business to the next level?
Finding and hiring a coach that you can trust, is where things become a bit more sticky.
You could Google yourself into oblivion searching and come up with hundreds of different businesses.
How do you know an Instagram Coach is the right one to hire for your business’s specific needs?
Before you click the magnifier on your search term, here a few things to consider!
Your biz friends, the ones you trust who are doing similar things within your niche – ask them for a referral! Ask them who they have worked with in the past on their Instagram marketing.
If they haven’t yet worked with an Instagram coach, they may still have the names of accounts that they love to follow along for their massive value, who they can recommend to you.
Put out some feelers! Use your Instagram stories to ask your audience which Instagram Coaches they absolutely love. The answers you receive might be all over the place, or you’ll notice the same few names of coaches being recommended. Investigate the repeat referrals to see if they are a fit for your business.
Search hashtags right on Instagram! Your Instagram Coach is already on Instagram putting out amazing content. Search commonly used hashtags for Instagram coaches such as #igcoach and #igexpert. Check the content under top posts and the content under most recent posts.
You’ll either scroll right by the content being produced or find a coach whose message resonates with you so much that you’ll be drawn in and want to check out more of their feed!
Investigating the coaches you do find will take combing through their content and their website to determine if they are a fit for your business.
What is their niche within being an Instagram Coach? Is it working with product-based businesses or service providers? Do they work on strategizing content, creating content, or both?
What are their brand’s core values and how does that align with the way that you run your business?
Those feelers and indicators are what is going to set you up for success when working with your chosen Coach!
One last note on working with a Coach!
Being open to being coached takes the willingness to remove and break down a lot of barriers that you might not have noticed standing in your way before. Having your Instagram Coach bring these to light is not about pointing out what you’ve done ‘wrong’ but recognizing where you’ve been so that you can pave the road for where you’re about to go!
