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Lattes for Lunch

Blog Writer & Instagram Strategist

When to Hire an Instagram Coach

April 1, 2021 by Nicole

Not sure if you need to hire an Instagram Coach to grow your business?

Not sure what an Instagram coach actually does for your business?

Or how the hell you would go about working with them?

The online business coaching industry has exploded with experts popping up in every niche imaginable. It makes sense to ask yourself if you need to hire an Instagram Coach, a Social Media Manager, or a Marketing Agency to help you grow your business on Instagram.

Simply put, a coach is someone with expertise in their chosen niche that you pay a premium for access too; in order to take your business to the next level.

Below, I’ll be answering the two biggest questions around working with an Instagram Coach to grow your business.

1) How do you know your business needs an Instagram Coach?

2) How do you find the right Instagram Coach, one you can trust to take your business to the next level?

It’s not as complicated or as daunting as it sounds!

Instagram Coach, Instagram Intensive, Lattes for Lunch
Ready to hire an Instagram coach to up-level your business? Click here to find out more!

1) How do you know your business needs an Instagram Coach?

A business, at any given point of its growth journey, could easily require an Instagram Coach. 

But how do you know that you actually need a coach?

If what you need is somebody to manage the back end of your business for you on Instagram, including posting, pulling stats, and working through an already drafted strategic plan of action. Then what you need is a social media manager, not an Instagram coach.

If you don’t have a strategic plan of action, you feel stuck in the mud, or your business has rebranded or experienced a pivot, then what you need is an Instagram Coach.

An Instagram coach will look at your business in totality, including any upcoming launches and goals.

They will also look at your past marketing efforts, your current client base, and your current online audience. 

Your Coach will then take all of this information and work side by side with you in order to outline a strategic actionable step by step plan for your Instagram marketing.

If at that point you wanted to hand off your marketing to a social media manager, that’s where they would come into the picture.!

Still not entirely sure if you need to work with an Instagram Coach to grow your business?

Ask yourself the following questions:

  1. Do I feel stuck in my current Instagram Marketing efforts?
  2. Am I seeing results from my current Instagram Marketing Strategy?
  3. Is my Instagram account a consistent source of referrals for my business?
  4. Is my business able to easily build connections on Instagram?
  5. When I create content for Instagram, do I know exactly what to say next to my audience in order to position my business online?
  6. Is there one part of Instagram Marketing that I just never seem to ‘get’ for some reason? Hashtags? Captions? Audience Growth?
  7. Is my Instagram accounting building the know, like, and trust factors of my business?

If you answered yes to 2 or more of these questions, then your business would benefit greatly from working with an Instagram Coach!

2) How do you find the right Instagram Coach, one you can trust to take your business to the next level?

Finding and hiring a coach that you can trust, is where things become a bit more sticky.

You could Google yourself into oblivion searching and come up with hundreds of different businesses.

How do you know an Instagram Coach is the right one to hire for your business’s specific needs?

Before you click the magnifier on your search term, here a few things to consider!

Your biz friends, the ones you trust who are doing similar things within your niche – ask them for a referral! Ask them who they have worked with in the past on their Instagram marketing. 

If they haven’t yet worked with an Instagram coach, they may still have the names of accounts that they love to follow along for their massive value, who they can recommend to you.

Put out some feelers! Use your Instagram stories to ask your audience which Instagram Coaches they absolutely love. The answers you receive might be all over the place, or you’ll notice the same few names of coaches being recommended. Investigate the repeat referrals to see if they are a fit for your business.

Search hashtags right on Instagram! Your Instagram Coach is already on Instagram putting out amazing content. Search commonly used hashtags for Instagram coaches such as #igcoach and #igexpert. Check the content under top posts and the content under most recent posts.

You’ll either scroll right by the content being produced or find a coach whose message resonates with you so much that you’ll be drawn in and want to check out more of their feed!

Investigating the coaches you do find will take combing through their content and their website to determine if they are a fit for your business.

What is their niche within being an Instagram Coach? Is it working with product-based businesses or service providers? Do they work on strategizing content, creating content, or both? 

What are their brand’s core values and how does that align with the way that you run your business?

Those feelers and indicators are what is going to set you up for success when working with your chosen Coach!

One last note on working with a Coach!

Being open to being coached takes the willingness to remove and break down a lot of barriers that you might not have noticed standing in your way before. Having your Instagram Coach bring these to light is not about pointing out what you’ve done ‘wrong’ but recognizing where you’ve been so that you can pave the road for where you’re about to go!

Looking for even more Instagram tips & tricks? Come say hi to me on Instagram @lattesforlunch!

Filed Under: Instagram Tagged With: How to find an Instagram Coach, Instagram Coach, When to hire an Instagram Coach, Working with an Instagram Coach

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▷Instagram analytics aren't big and scary!
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▷If you're wondering how to use Instagram's analytics to create content & track conversion, here are two of my favorites!
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▷𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝘃𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 ⤵️
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▷You can find this metric by clicking on insights from your Instagram business profile which will bring you to Insights Overview
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▷The second analytic is 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵 𝗯𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘆𝗽𝗲
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▷You can find this metric by clicking accounts reached from the previous step (under insights overview), and scrolling down to content reach!
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▷Pairing these analytics will give you some insight into the type of content that your audience is devouring!
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▷Poke around your analytics! It's not as scary as you think and you might just be surprised at what you find!
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▷Ready to put your analytics into a workable strategy?
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▷The time for ripped jeans & belly-baring tops h ▷The time for ripped jeans & belly-baring tops has long exited my life - and I'm fine with that 🤷🏻‍♀️

▷Did I have the know-how, drive, ambition, and passion back in my 20s to become an entrepreneur?

▷Absolutely the fuck not! I had my head in the sand and I was worried about all the wrong things and the wrong people 🤦🏻‍♀️

▷I believe that ambitious entrepreneurs should be celebrated at any age! 🎉

▷20s, 30s, 40s, 50s, 60s... - you can kick ass and take names at any age!

▷Don't ever look around this space and feel like you're too old to be here!

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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▷I just dropped nearly 100 new Holiday Hashtags in 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
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▷Here's 50 of them, on the house, because my heart is for shopping small & supporting small businesses during the Holidays 🎄🎅🏽🎁
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▷Want to pick up over 3k 𝙉𝙞𝙘𝙝𝙚 𝙎𝙥𝙚𝙘𝙞𝙛𝙞𝙘 hashtags to grow your visibility on Instagram?
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▷Click the link in my bio to grab my year-end offer, 📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 📢 it is packed with all the goods ⤵️
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✅ 1-Hour Strategy Session
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✅ Book your strategy session anytime (yes, even next year!)
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✅ Lifetime Access to The Ultimate Guide to Hashtags
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✅ BONUS: Hashtag formatting guide!
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🚨 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗻𝘀𝘁𝗮 𝘄𝗶𝗹𝗹 𝗼𝗻𝗹𝘆 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗼𝘃 𝟮𝟲𝘁𝗵, 𝟮𝟬𝟮𝟭 🚨
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▷Have questions before you pick it up? Send me a DM! I love seeing those little notifications pop up! ♥️
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📲 📲 📲 📲 📲 📲 📲 📲
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#bizcoach #biztips #bossbabequotes #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #hashtagtraining #igcoach #igexpert #instagramcoach
#instagramcoaching #instagramengagementgrowth 
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#intentionalstrategy #onlinebusinesscoach #onlinemarketingstrategies #socialmediatips
▷You can be a badass at showing up on Instagram ▷You can be a badass at showing up on Instagram & creating content, but still struggle with the overall strategy portion of it 🤷🏻‍♀️

▷Your content can be 💣 and high value but you still feel a disconnection between your content & your business goals

▷You can know what it takes to create amazing content, be present on Insta, and 𝙨𝙩𝙞𝙡𝙡 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 from working with a strategist!

▷We get so focused on creating amazing content that we forget to back it up by strategy & framework in order to convert! [the icky part that nobody likes like dig into because - scary! 👻]

▷It's a hell of a lot easier when you work side by side with someone who can coach you through it! 👯

▷Want to work with me as your Insta coach? I have two ways for us to sit down together & create a strategy for your business!

▷Send me a DM for more info, or snoop around the links in my bio 👀 Either is cool!

PS: that is def a coffee stain on my white shirt because I’m human and sh*t happens 🤪

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#ambitionista #bossbabemindset #businesscoachingforwomen #businesschicks #businessgrowth #businessgrowthstrategy #ceochick #coacheswhocare #creativegalgang #findyourflock #forbeswomen #idealclients #iggrowth #intentionalbusiness #instagramalgorithm #instagramcoaching #instagramstrategist #instastrategy #intentionalstrategy #levelup⬆️ #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer #thisgirlmeansbusiness
Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#affirmations #bizcoach #ceomindset #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy  #igcoach #igexpert #iggrowth #instagramalgorithm #instagramcoach #instagramcoaching #instagramengagementgrowth #instagramstrategist #instagramstrategy #instagrowth #instastrategy #intentionalstrategy #lawofattractionaffirmations #manifestation #manifestationbabe #levelupyourbusiness #onlinebusinesscoach #raiseyourvibration #youcreateyourownreality
▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramstrategy #instagrowth #instastrategy #intentionalstrategy #ladieswholaunch #levelupyourbusiness #marketingagency #onlinebusinesscoach
🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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