Wondering how frequently your wedding photography needs fresh content on your blog? At least once a week, yep – really!
Your wedding photography blog needs a constant influx of fresh new content every single week, and here are my top 6 reasons why!
Provide value upfront to potential clients before they book
If you want to be the go-to resource in your local industry, you have to give your potential clients a reason why! Creating content that features more than just your recent weddings & galleries is a great way to give heaps of value on your blog. Need some ideas?
- Style guides for engagement shoots
- Highlight local wedding venues & planners
- Showcase thematic creative styled shoots
- Provide outlines & timelines
- Talk about common pitfalls that couples can easily avoid on their wedding day
- Answer client FAQs in a blog post (yes, even if you already have a dedicated FAQ page!)
- Discuss the pros/cons of having a first look
Build that ooey-gooey know like and trust factor
Small business owners have to put in a heck of a lot more work to convert a sale as compared to well-known brands. Our ideal clients have to know, like, AND trust us before they hand over their hard-earned dollars. This takes heaps of effort and strategic marketing to put into place.
A great way to do that is right on your blog! A weekly, monthly, or quarterly blog post that provides an update of what you are doing in your life & your business is the perfect outlet!
Bonus, break down that blog content and repurpose it across your social channels to create multiple touchpoints!
Draw in your ideal client without the use of paid directories
I hear you saying ‘oof’ and nodding your head! The business model of paid directories within the wedding industry to (theoretically) drum up new leads is dying a slow and painful death. Yes, there are plenty of small niche publications that provide their paid vendor members with additional effective marketing tools, but we all know where wedding pros stand with the big name blogs & magazines. Wedding professionals are now shifting their focus to investing in their own platforms to build out the same kind of impact, and that includes >> outsourcing the blogging for their wedding photography business.
Outrank your local competition
Do you live in a highly competitive metro area that is stacked with competition? If you are ready to stand head and shoulders above the internet noise, then here’s what it takes to get your website ranked! Consistent valuable content created on at least a weekly basis! Holes with inconsistency in distributing your content will only lower the ranking of your site. If you are in a heavy push for those coveted “Google page 1” spots then blogging high-value content twice a week will get you there even faster!
Be forewarned though, getting your blog to rank takes time and it is definitely not a race. If you are starting from scratch it can take anywhere from 9 months to a full year of consistent blogging to achieve those coveted Google page 1 rankings.
Nicole – Wedding Industry Blogger EST 2014
Are you ready to make the leap and outsource the blogging for your wedding photography business?
For more info on my blogging services >> click here!
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Book out your season ahead of time
No entrepreneur likes to scramble for clients – ever. It’s a dreaded feeling and often one that puts us in the position of questioning why in the heck we decided to embark on this journey in the first place. I know, I’ve been there more times than I care to admit. Then, right when I’m ready to burn my business to the ground and start all over, boom, a new client pops up (thank you strategic blogging!). How much more peace of mind do you have when your season is booked out ahead of time? Getting your site ranked on search engines and putting yourself front and center with your ideal clients will create that peace of mind. This brings me to my next point!
Create demand in your business
Want to create demand in your business? Great! Book out your season ahead of time, and after you do that, RAISE YOUR PRICES!!!
Feature your previous couples on your blog, showcase the amazing venues, outdoor hotspots, and adventures that you go on. Allow your potential clients to bask in the glow of your brand experience – via your blog, show them what they are getting when they invest in your brand and what they can expect from working with you!
In Conclusion….
SEO is boss when it comes to your business’s web presence and your blog is one of the most powerful content marketing tools at your fingertips!
If you feel like you’ve hit a booking plateau in your business, find yourself scrambling to fill mini sessions, or you just can’t seem to book your season out in advance, then consistent strategic blogging is the thing that will bring a steady stream of new clients your way.
