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On Page SEO & Blog Outsourcing for Wedding Industry Professionals!

Why Your Wedding Photography Business Needs Weekly Blog Content

October 18, 2021 by Nicole

Wondering how frequently your wedding photography needs fresh content on your blog? At least once a week, yep – really!

Your wedding photography blog needs a constant influx of fresh new content every single week, and here are my top 6 reasons why!

Provide value upfront to potential clients before they book

If you want to be the go-to resource in your local industry, you have to give your potential clients a reason why! Creating content that features more than just your recent weddings & galleries is a great way to give heaps of value on your blog. Need some ideas?

  • Style guides for engagement shoots
  • Highlight local wedding venues & planners
  • Showcase thematic creative styled shoots
  • Provide outlines & timelines
  • Talk about common pitfalls that couples can easily avoid on their wedding day
  • Answer client FAQs in a blog post (yes, even if you already have a dedicated FAQ page!)
  • Discuss the pros/cons of having a first look

Build that ooey-gooey know like and trust factor

Small business owners have to put in a heck of a lot more work to convert a sale as compared to well-known brands. Our ideal clients have to know, like, AND trust us before they hand over their hard-earned dollars. This takes heaps of effort and strategic marketing to put into place.

A great way to do that is right on your blog! A weekly, monthly, or quarterly blog post that provides an update of what you are doing in your life & your business is the perfect outlet!

Bonus, break down that blog content and repurpose it across your social channels to create multiple touchpoints!

Draw in your ideal client without the use of paid directories

I hear you saying ‘oof’ and nodding your head! The business model of paid directories within the wedding industry to (theoretically) drum up new leads is dying a slow and painful death. Yes, there are plenty of small niche publications that provide their paid vendor members with additional effective marketing tools, but we all know where wedding pros stand with the big name blogs & magazines. Wedding professionals are now shifting their focus to investing in their own platforms to build out the same kind of impact, and that includes >> outsourcing the blogging for their wedding photography business.

Outrank your local competition

Do you live in a highly competitive metro area that is stacked with competition? If you are ready to stand head and shoulders above the internet noise, then here’s what it takes to get your website ranked! Consistent valuable content created on at least a weekly basis! Holes with inconsistency in distributing your content will only lower the ranking of your site. If you are in a heavy push for those coveted “Google page 1” spots then blogging high-value content twice a week will get you there even faster!

Be forewarned though, getting your blog to rank takes time and it is definitely not a race. If you are starting from scratch it can take anywhere from 9 months to a full year of consistent blogging to achieve those coveted Google page 1 rankings.

Nicole – Wedding Industry Blogger EST 2014
Why Your Wedding Photography Business Needs Weekly Blog Content | Lattes for Lunch

Are you ready to make the leap and outsource the blogging for your wedding photography business?

For more info on my blogging services >> click here!

If you’re ready to jump straight to the chat >>> Fill out my contact form, and I’ll be in touch with you soon!

Book out your season ahead of time

No entrepreneur likes to scramble for clients – ever. It’s a dreaded feeling and often one that puts us in the position of questioning why in the heck we decided to embark on this journey in the first place. I know, I’ve been there more times than I care to admit. Then, right when I’m ready to burn my business to the ground and start all over, boom, a new client pops up (thank you strategic blogging!). How much more peace of mind do you have when your season is booked out ahead of time? Getting your site ranked on search engines and putting yourself front and center with your ideal clients will create that peace of mind. This brings me to my next point!

Create demand in your business

Want to create demand in your business? Great! Book out your season ahead of time, and after you do that, RAISE YOUR PRICES!!!

Feature your previous couples on your blog, showcase the amazing venues, outdoor hotspots, and adventures that you go on. Allow your potential clients to bask in the glow of your brand experience – via your blog, show them what they are getting when they invest in your brand and what they can expect from working with you!

In Conclusion….

SEO is boss when it comes to your business’s web presence and your blog is one of the most powerful content marketing tools at your fingertips!

If you feel like you’ve hit a booking plateau in your business, find yourself scrambling to fill mini sessions, or you just can’t seem to book your season out in advance, then consistent strategic blogging is the thing that will bring a steady stream of new clients your way.


Are you ready to make the leap and outsource the blogging for your wedding photography business?

For more info on my blogging services >> click here!

If you’re ready to jump straight to the chat >>> Fill out my contact form, and I’ll be in touch with you soon!

Not looking to outsource your wedding photography blog but ready to connect? Find me on Instagram @lattesforlunch!

Filed Under: Blogging Tagged With: Lattes for Lunch, Wedding Photography Blog, Wedding Photography Blogger, Wedding Photography Business, Why Your Wedding Photography Business Needs Weekly Content

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▷One of the biggest areas of concern that my 1:1 ▷One of the biggest areas of concern that my 1:1 clients typically have is sourcing & formatting hashtags
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▷It's time-consuming, aggravating, and how the hell do you track/test/know if the hashtags you've sourced are working to create visibility for your business?
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Anyone else love daily affirmations as much as I d Anyone else love daily affirmations as much as I do?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the present tense in your affirmations allows you to imagine yourself in the moment of achieving your goal! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I love about this affirmation is that YOU get to define what your version of 'success' looks like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗳𝗳𝗶𝗿𝗺 𝗶𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝘆𝗽𝗲 '𝗜 𝗮𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹' 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷𝗚𝗿𝗮𝗯 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Feed posts 2-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Instagram Stories 3-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Aiming to be present on Instagram Stories less? Grab your insights so that you are intentionally present when your audience is listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Reels 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷I'll be honest here - I'm not reel-y big on using Reels as a growth tool for Instagram...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷However, they are great for entertainment, POVs, quick & dirty tips, and brand touchpoints!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives 1-3x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Need to build your know, like, trust, with your audience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Having those 'live' conversations with them on IG Live is the growth tool you need!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Lives are also a great stepping stone to take your audience from one-way conversations - where you are answering questions they drop into the chat, and moving it a step further by booking a call! 📞⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Engaging your a** off on content and via hashtags, 2-7x per week⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Post and Ghost season is over so get out there and engage! 👻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
#captionwriting #creativegalgang #hashtagguide #hashtaghelp #hashtagsforbusiness #hashtagstrategy #hashtagstrategyforsocialmedia #igcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#igexpert #iggrowth #instagramalgorithm #instagramcoach⠀⠀⠀⠀⠀⠀⠀⠀⠀
#instagramcoaching #instagramengagement #instagramengagementgrowth #instagramstrategist⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔗 Do you have the new link feature yet?! Tell m 🔗 Do you have the new link feature yet?! Tell me in the comments! 🔗

I love how transparent Instagram has become with its users about rolling out new features on their platform while listening for feedback on how they can elevate our experience 📲

I dislike how Instagram inadvertently created the 'I need 10k followers' mentality by previously only incentivizing accounts with larger size followings (aka the 'Swipe Up' ⤴️)

But, I love this platform and I love working with business owners to maximize their visibility with custom strategies. So I roll with the punches and access the platform in a way that works best for me & my clients 👯

Also, the occasional joke-y Reel doesn't hurt either! 🤷🏻‍♀️

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#businesscoachingforwomen #businesschicks #ceochick #contentcreators #contentmarketingtips #creativegalgang #engagementstrategy #engagementstrategysocialmedia #igcoach #iggrowth #inspiredtoimpact #instagramcoaching #instagramengagement #instagramengagementgrowth #instagramengagementstrategist #instastrategy #intentionalstrategy #onlinebusinesscoach #pursuitwithpurpose #sixfigurechick #socialmediamarketer
▷𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗱𝗶𝗽 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷This one is for you! ☺️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷The size of your following doesn't matter because not all of your followers will engage⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should NOT use Pods & Engagement Groups because those engagers do not buy 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷PS: We can all tell when accounts use those groups.... so knock it off right now 😏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷You should show up even when you feel like ‘no one is listening' because not all buyers engage with your content even when they are lurking *ahem* viewing it from afar 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Have a question about how to organically boost your engagement among scrollers & lurkers? Drop it in the comments!!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷If you’ve been using the same strategy for a while and it’s not turning scrollers > lurkers > buyers💸 I have something for you 👇🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Click the link in my bio to book a VIP Insta-Intensive!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▷Any other introverts in the crowd? ▷One of m ▷Any other introverts in the crowd?

▷One of my favorite parts of the day is settling into my desk to work with my morning cup of coffee ☕️

▷My human batteries are easily drained when I am in large group settings or on actual 📞 calls - 😳

▷My energy recharges when I am alone

▷It's one of the reasons I love my job so much 📲

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